AutoTrader Acquires VinSolutions: The 2011 Deal and Its Impact on Dealer Technology
AutoTrader.com acquired VinSolutions in 2011. SEC filings detail the $134.6M cash payment, earn-out terms, later adjustments and dealer-software strategy.
Strategic Acquisition
Strategic acquisition, due diligence, valuation, integration and buyer guidance for automotive marketing, media and dealer technology assets.
How to Buy an Automotive Marketing, Media or Dealer Tech Content Business
A strategic buyer’s due diligence guide for acquiring an automotive marketing media asset, dealer tech content business or category authority site, including traffic quality, revenue, SEO moat, lead value, technical risk and integration planning.