An AI marketing RFP template for dealerships helps dealer groups compare AI chat, CRM AI, CDP, attribution, reporting, inventory merchandising and automation vendors with the same questions and scoring criteria.
Quick answer: a dealership AI RFP should ask vendors to define the first workflow, required data, native integrations, human review controls, compliance guardrails, reporting KPIs, data ownership and 90-day rollout plan.
AI Marketing RFP Sections
| Section | What to ask | Why it matters |
|---|---|---|
| Use case | Which workflow improves first? | Prevents vague AI promises. |
| Data | What data is required and who owns it? | Protects customer and reporting assets. |
| Integrations | Which CRM, CDP, website, inventory and ad integrations are native? | Shows implementation difficulty. |
| Human review | Which outputs require approval? | Controls customer and compliance risk. |
| Measurement | What KPI should improve in 90 days? | Connects AI to business outcomes. |
| Exit terms | What can the dealer export if the relationship ends? | Reduces vendor lock-in. |
Minimum Vendor Questions
- Which dealership workflow does your AI improve first?
- What data sources are required?
- Which integrations are native, custom or manual?
- How do you prevent inaccurate pricing, inventory or incentive claims?
- How are recommendations logged and explained?
- What does the first 90 days include?
- What data, prompts, reports and configurations does the dealership own?
Related Guides
FAQ
What should be in a dealership AI RFP?
It should include use case, data, integrations, compliance, human review, reporting, implementation and ownership questions.
Who should review AI vendor answers?
Marketing, BDC, sales, service, CRM administration, IT, compliance and leadership should review the answers together.