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Started by Kyle Hayden in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Big Tom LaPointe Apr 20. 1 Reply 1 Like
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Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.
When you purchase a car, they have tons of additional items you can add that do nothing more than bump up the price of the car. Packages like adding Scotch-guard to the seats are more cost effective to do yourself. What about the extended warranty plans? Having an extended warranty is good, but you can get a better plan yourself without all the exclusions. Be wary of these additional purchases, as they are just the…Continue
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting fake reviews. As word of this spread in the media, consumers became increasingly skeptical of ANY reviews. These days, if a consumer lands on a dealer’s review site and sees all 5-star reviews, they tend to discount those reviews as filtered, or perhaps solicited by the dealership. They feel they are not a true reflection of how the customers really view the dealership.
Well, in today’s digital age, there is a fairly simple…Continue
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la. Piece of cake. Now, if it could have only stayed that simple. Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone.
Establish what you will be using your …
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all the time. A dealer sends out an email for something such as an AC check for $69.95, or a free multi-point inspection and a filter special. If I were to say to that dealer, “would you spend 89 cents to send that offer on postcard?” Their reply would be a resounding “No!”
Before blasting out an email promo to all your customers, ask: “Would I spend a dollar to send that out?” If the answer is “no,” ask yourself why you think it is okay to send it for free.
Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So, the risk of crashing increases.
To avoid this, extra safety precautions should be followed during the nighttime. A few simple measures can make your driving at night smoother, safer and better. Let's look at these in details.
Turn on the Lights
Since the darkness impairs visibility, it is always wise to turn on the headlights, taillights, brake lights and the indicator lights of your car to ensure that you can see the road…Continue
All you new car dealers have taken me back!
Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now back in the new car dealer environment. I thought the days of me being an asset as an appraiser were over. Now I hear some stores are actually throwing parties for me to return and buy their wholesale cars!
Since the day I became an auto wholesaler 25 years ago, new car dealers would tell me what a menacing lot of people wholesalers were. In those days, the fear that every wholesaler was ripping you off by low balling all the appraisals was HUGE!
There was always the…Continue
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all its forms, has changed the way your business operates.
But we're not done yet, folks.
This time it's the manufacturers who are moving the cheese. Honda recently announced a new “Service WiFi Network and Internet Speed Requirement” that sets minimum levels of both Internet connectivity and WiFi coverage in the shop areas. It also provides for inspections to ensure that dealers are in compliance. Honda is just the latest manufacturer following other OEMs such as…Continue
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target audiences.
Activities that have typically belonged in the marketing department – such as social media, blogging and other content creation -- are slowly being taken over by outside agencies -- including public relations firms. It’s not too surprising when you consider that public relations agencies are supposed to not only get media attention, but also ensure that a company’s brand image – as displayed to…Continue