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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia

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Tesla Truck: Game-Changer or Distraction? (11/17/17)

Tesla truck a game-changer or distraction?; VW's five-year, $40B EV plan; Report: Porsche mulling hybrid 911; Toyota, Suzuki to sell EVS in India; JLR robocar hits London streets.

A Speedy Surprise at Tesla Truck Reveal (11/17/17)

At semi-truck reveal, Tesla hauls out a surprise roadster; Nissan blames inspection scandal on lack of trained staff; Enlisting Ford expertise in cancer fight; A papal Lamborghini.

Search for Answers on Exploding Sunroofs (11/16/17)

Senators seek answers on exploding sunroofs; Elon Musk opens up in Rolling Stone interview; Daimler joins Israel's auto-tech rush; Why BMW's pumped about poo.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

2. Should You Automate Doc Reporting?

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Auto Industry Marketing and Advertising News

No more MK? Lincoln may move back to proper model names

Filed under: ,,,,,

With the return of Continental and the emergence of the all-new 2018 Navigator as the defacto Lincoln flagship, it doesn't take a cryptographer to read the writing on the wall: Lincoln is re-embracing proper model names. During the 2018 Lincoln Navigator first drive press launch, Lincoln group vice president (and now also Ford's chief marketing officer) Kumar Galhotra confirmed that the switch to Continental from what had been the MKS in Lincoln's lineup has indeed been a positive one as increa

Continue reading No more MK? Lincoln may move back to proper model names

No more MK? Lincoln may move back to proper model names originally appeared on Autoblog on Tue, 31 Oct 2017 14:45:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus a year ago.Incentives Jump for Leases; Remain Stable for Financed presented an online survey…See More
9 hours ago

MartinHertz posted a blog post

Wie man bei BlackJack gewinnt

Blackjack ist nur eine Wahrscheinlichkeit und Zahlen. Daher können Sie mit Hilfe der vorgeschlagenen Strategie Ihr Einkommen im Casino erheblich steigern.In diesem Artikel werden wir über eine Strategie sprechen, mit der Sie die Qualität der Spiele im Casino verbessern können. Es ist sehr wichtig, alle Punkte der Strategie vollständig einzuhalten, da nur in diesem Fall ein positives Ergebnis erzielt werden kann.Der Hauptzweck des Spiels in Black Jack ist es, zwei Karten zu verwenden, um 21…See More
11 hours ago

Kara Masterson posted a blog post

Trading Trucks: How to Buy a New Rig Without Breaking the Bank

Whether you’ve been leasing a big rig and now you want to make the jump to ownership or you already own a truck that no longer meets your needs, sometimes you just know that it’s time to get a new big rig. It’s a significant investment, which means you want to ensure you get the best possible deal. Here are four tips on how you can buy the big rig of your dreams without going broke in the process.…See More
11 hours ago
Bill Wittenmyer posted a video

Freebie Friday - Mastering Change with Bill Wittenmyer

How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares advice for maste...
13 hours ago

Josh Blick posted a video

Which KPIs Are Most Important?

CEO Josh Blick shares which KPIs are most important when it comes to your financial statement in this video blog.
14 hours ago

Anna Aldea updated their profile
21 hours ago
Kevin Root posted a blog post

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider space.Google’s announcement is…See More
Taylor Johnson posted a blog post

Marketing of the Future: How Blockchain is Transforming the Digital Marketing Landscape

Blockchain, the digital ledger of our time, is used to track and record the transaction of Bitcoin, among other cryptocurrencies, in the public sphere. And this is all blockchain is, for those who do not follow trends in marketing and advertising, but for those who do, blockchain is a way of tracking the quality of an…See More

sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More

Scot Eisenfelder posted a blog post

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers,…See More
Ralph Paglia is now friends with Anne-Marie Baumann, Hannah Philpott, Grant Lockner and Dave Granade more

Crystal Hartwell's blog post was featured

Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in conversion and gross profit Indianapolis, IN – November 14, 2017 – New…See More

SalvageBid, LLC. posted a blog post

What Benefits Dealers and Buyers Get Through Online Auction of Used Cars

One man's trash is another man's treasure.These days, car dealers are paying not less than $30,000 per annum to a skilled salesperson to handle clients in a one-on-one sale of used cars. Each year, millions of such cars are sold but only after lengthy negotiations with clients. Not a happy situation for car dealers around the world.Is there an easier, faster and better way to such transactions? Online auctions seem to offer one of the most lucrative ways out for both car dealers and buyers.…See More
Ralph Paglia's blog post was featured

Profiles In Leadership: April Ancira of Ancira Auto Group

April Ancira: Ironwoman with a Soft Side(original Published in San Antonio Woman Magazine)Finding Fulfillment in Family, Philanthropy and BusinessYou have seen her on TV, spiritedly advertising the Ancira…See More

Lizzie Weakley posted a blog post

Wintery Roads: How to Make Sure Your Family Car is Ready for Icy Roadways

A vehicle that is winter-ready is safe, well-stocked, and inhabitable in extreme weather conditions. The following tips will help you prepare for cold weather and icy roadways while driving. Being prepared could very well be what saves you and your family from adverse road conditions while traveling. Have Your Vehicle Checked out before Winter…See More

Brooke Chaplan posted a blog post

Auto Accidents: 3 Too-Common Mistakes We Make When Buying A Car

Buying a car isn’t always easy. It’s not just finding the car that’s hard—you’ve got to find the right dealer, get the right financing, and hope that you’ve made the right choices. It’s no wonder, then, that so many car buyers make some major mistakes when making purchases. Below are three too-common mistakes people make when buying cars. Buying…See More

John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage of approval so far in 2017. Consumer confidence is likely…See More

Black Book posted blog posts

Vicki D. Casey replied to Garry House's discussion Confirm and Cultivate Your HVA
"wow, thanks a lot) "

Vicki D. Casey replied to Ralph Paglia's discussion Toyota Social Media Marketing Strategy and Effectiveness
"wow, nice, that is so interesting) "

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ADM Blog Posts

Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

Posted by Crystal Hartwell on November 14, 2017 at 6:30am 1 Comment

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…



Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October.

Cars overall dropped -1.8% and trucks decreased -1.1% in value during October. All vehicles are averaging…



Posted by John Sternal on November 15, 2017 at 7:00am 0 Comments, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…


Overall Normal Depreciation for November

Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…

Profiles In Leadership: April Ancira of Ancira Auto Group

Posted by Ralph Paglia on November 14, 2017 at 2:00pm 1 Comment

April Ancira: Ironwoman with a Soft Side

Finding Fulfillment in Family, Philanthropy and…


Do Driverless Cars Consume Too Much Power to be Viable?

Posted by Thomas Lee on November 14, 2017 at 9:39am 1 Comment

The driverless (or autonomous) vehicle has long been a dream of consumers the world over, and it’s gradually becoming a reality.


Self-driving cars may once have been the stuff of science-fiction, enabling drivers the freedom to relax and let an on-board computer take the wheel, but visionary minds…


You Don’t Have to Be Company 2nd to be Customer 1st

Posted by Mike Gorun on November 14, 2017 at 6:12am 1 Comment

While today’s businesses understand the need to provide a…


How technology changes car dealerships?

Posted by Thomas F. Jung on November 14, 2017 at 2:00am 0 Comments

When in need of information, many people today turn to the Internet.

With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold.  New technologies, including…


Warranty Claims and Internal Debits: Stop the Madness!

Posted by Ujj Nath on November 13, 2017 at 6:30am 0 Comments

Let’s cut to the chase. Internal debits from warranty claims are costing dealerships $100,000+ a year.

And, with larger…


Leadership in Business Takes on Many Different Skill Sets

Posted by George Wolfson on November 6, 2017 at 5:00am 0 Comments

For information and data related to leadership in business programs and workshops.

Several years ago, the majority of businesses held weekly meetings, drew up rough plans, and hoped for the best. Today's top executives have training programs which…


ADM Forum

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey on Wednesday. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey on Wednesday. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vicki D. Casey on Wednesday. 1 Reply

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Colin Forrest Nov 2. 2 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Car Buyer Myth Busters from PERQ

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vidushi Jain Oct 20. 1 Reply

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue

Tags: from, PERQ, Busters, Myth, Buyer

Driving traffic with Reputation Marketing

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --( Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue

Tags: marketing, reputation

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ADM Events Posted for Automotive Professionals

FREE WEBINAR: Beard and Hair – Ask Me Anything! (BAHAMA)

It was so good the first time around, we had to do it again!

DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.

This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your…

Time:November 30, 2017 from 12pm to 1pm
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Top Automotive Marketing Forum Discussions

3. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

4. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

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ADM Professional Community Founder Dedication Message

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How To Get YOUR Video Featured

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Automotive Marketing News

Facebook updates ad features to convert mobile shoppers

Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers.

Kia highlights access to Malaria treatment

In the latest video to join our viral video chart, Hyundai brings out the big guns: Kids.

Why there might be hope for millennials renting cars

I rented a car for the first time and it wasn't bad, perhaps signaling hope that millennials will use rental cars.

Volvo pulls ads from Hannity show amid Moore sex scandal coverage

Swedish automaker Volvo Car USA has pulled advertising from Sean Hannity's Fox News show, the automaker confirmed on Twitter Monday night.

Ford's Marakby says computing power key to self-driving success

Sherif Marakby, the head of Ford's electrified and self-driving vehicle development, said one challenge in developing autonomous vehicles is getting enough computing power to support them.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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