Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Ford Dealer's $2 Million Nightmare (9/26/16)

Ford dealer's $2 million nightmare; Audi exec out; Renault-Nissan, Microsoft deal; Jeep Compass, Subaru 7-seater spied; Focus EV to go further, faster; Arnold Palmer's car ties.

Strikes Cripple Hyundai Production (9/26/16)

Strikes cripple Hyundai output; Unifor ratifies GM pact; Report: VW's Winterkorn withheld details from U.S.; Traffic tech; For some dealers, sales plateau means time to get out.

Support ADM Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

funnel chart marketing

by Ralph Paglia funnel chart marketing

copyright funnel

by Ralph Paglia copyright funnel

Content marketing trends screens - chart 1

by Ralph Paglia Content marketing trends screens - chart 1

broadband service provider rankings

by Ralph Paglia broadband service provider rankings

automotive mobile marketing trends

by Ralph Paglia automotive mobile marketing trends

Auto Industry Marketing and Advertising News

Music

Loading…
 

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted photos
2 hours ago

Influencer
Cory Mosley's video was featured

Cory Mosley - Progressive Retail Episode 5 - Increase Sales Through Reviews

How can your dealership take advantage of social media & social reviews to increase sales? Cory discusses this important topic and interviews Alane Boyd from...
2 hours ago

Influencer
Paul Potratz's blog post was featured

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook.Facebook:…See More
2 hours ago

Vendor
Tim Clay's blog post was featured

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize…See More
3 hours ago

Influencer
Joey Little's 2 blog posts were featured
3 hours ago

Influencer
Jon Floyd's blog post was featured
3 hours ago
Profile IconSteve Wilmot, Adrianspear, Miles Away and 4 more joined Automotive Digital Marketing ProCom
3 hours ago

Vendor
Tim Clay posted a blog post

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize…See More
9 hours ago

Influencer
Joey Little posted a blog post

The Dealership Experience: Do Your Customers Like You?

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and experiences drive their purchasing…See More
14 hours ago

Vendor
Erik Nachbahr posted a blog post

Helion's Nachbahr Reveals Five Reasons Why Call Flow Becomes Disrupted & How to Handle at AICPA

Timonium, MD – September 26th, 2016-- Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the AICPA National Auto Dealership Conference. In his session Dealership IT: What Matters Now and in the Future, Nachbahr will share the top technology issues that auto dealers should focus on to…See More
16 hours ago
Rahul Paul posted a blog post

Some Unique and Interesting Business Ideas for Vans

A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing heavy loads from A to B. No, the van is unique – the van allows you to transport yourself and your goods, especially for your business, to and from a place of work; and…See More
19 hours ago

Influencer
Jon Floyd posted a blog post
Saturday

Influencer
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: A Tale of 2 Case Studies: Driving Lucrative Dealership Strategies with Data
Saturday

Influencer
Eliana Raggio posted an event
Thumbnail

FREE WEBINAR: A Tale of 2 Case Studies: Driving Lucrative Dealership Strategies with Data at http://www.dealeron.com/webinar/driving-lucrative-dealership-strategies-with-data/

October 20, 2016 from 12pm to 1pm
When discussing success in business, data is your friend. The numbers simply don’t lie! In this engaging 1 hour webinar, Brent Wees will help Dealers build stronger process and marketing strategies thru a more comprehensive dive into new data and detailed analysis. He will share two case studies of dealerships who chose to invest in leading edge automation technologies… and what they discovered along the way that also radically changed their strategy for the future. Attendees will learn how…See More
Saturday

Influencer
Paul Potratz posted a blog post

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook.Facebook:…See More
Friday

Influencer
Eliana Raggio updated an event
Thumbnail

FREE WEBINAR:: Expert from Google: How to Reach the RIGHT Customers in the RIGHT Moments at http://www.dealeron.com/webinar/expert-google-shares-new-data-todays-automotive-path-purchase/

October 13, 2016 from 12pm to 1pm
In this age of ever advancing technology and increased online connectivity, we’re seeing a fundamental shift in the car-shopper journey…and marketers should be worried! Research proves that the attention span of the average online consumer grows increasingly shorter and they now take unscripted, non-linear paths to purchase. Furthermore, brand loyalty is waning as shoppers become more loyal to their needs in the moment. And it’s all because of those darn cell phones. Mobile has fractured the…See More
Friday

Media
Meghan Belnap posted a blog post

Traffic Violation: What Are Your Legal Options?

You’ve just been given your first traffic ticket. Maybe you just received a traffic ticket while you were out of town on vacation. You’re not sure what to do. Do you have choices? Yes, you do. Here are your legal options: To Pay . . . Or Not To Pay? That Is The Question Many people simply pay the…See More
Friday

Influencer
Joey Little posted a blog post

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

 Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult, no matter who you are. When it comes to online ads, this generation doesn’t think twice about skipping them altogether.  In fact, a full…See More
Friday

Dealer
Freya Gilbert posted a blog post

Reducing Insurance Costs: Tips Your Insurance Provider Won't Tell You

Struggling to pay premiums on your car insurance? Don't worry: most drivers can easily lower the cost of their insurance by making a handful of simple changes. All you need to know is how to navigate the…See More
Thursday

Dealer
Freya Gilbert and Ralph Paglia are now friends
Thursday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Data Driven Dealers Make More Money!

Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Election 2016. Stop Talking About It.

Election 2016. Stop Talking About It.

Added by Aubrey Hankins on September 19, 2016

2 61% of Twitter Users Are Millennials

61% of Twitter Users Are Millennials

Added by Joey Little on September 16, 2016

3 Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

Added by Arnold Tijerina on September 16, 2016

4 How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Industry

How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Industry

Added by Aubrey Hankins on September 9, 2016

5 Mark Tewart's High Performance Management Workshop

Mark Tewart's High Performance Management Workshop

November 15, 2016 to November 16, 2016 at Hilton Cincinnati Netherland Plaza - Downtown Cincinnati (10 minutes from the Airport Cincinnati (CVG)

Organized By: Mark Tewart

6 Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Added by sara callahan on September 7, 2016

7 Effective Social Media Strategies for Your Auto Dealership

Effective Social Media Strategies for Your Auto Dealership

Added by Kent Charlie on September 18, 2016

8 The Importance of Finding Your Target Audience as a Car Dealership

The Importance of Finding Your Target Audience as a Car Dealership

Added by Ivan Dimitrijevic on September 14, 2016

9 Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Added by Larisa Bedgood on September 20, 2016

10 Mobile CRM’s Are Key

Mobile CRM’s Are Key

Added by Aubrey Hankins on August 26, 2016

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

ADM Blog Posts

What's the Deal With RankBrain?

Posted by Paul Potratz on September 23, 2016 at 1:00pm 0 Comments

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Continue

Service Retention Relies on Consumer Trust

Posted by Tim Clay on September 26, 2016 at 2:30pm 0 Comments

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize the dealership and offers the dealer more opportunity to develop a relationship with the customer and avoid defection to independents.

 

In the customer ownership lifecycle, these…

Continue

The Dealership Experience: Do Your Customers Like You?

Posted by Joey Little on September 26, 2016 at 9:28am 0 Comments

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and experiences drive their purchasing decisions, as well as word-of-mouth recommendations from peers.  In fact, positive interactions with businesses are even more influential for shoppers than businesses that are able to offer the most innovative productsPaul Greenberg, author of CRM at the Speed of Light said it well:

 

If a customer…

Continue

Sales Tips

Posted by Jon Floyd on September 24, 2016 at 9:42am 0 Comments

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

Posted by Joey Little on September 23, 2016 at 8:13am 0 Comments

 

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult, no matter who you are. When it comes to online ads, this generation doesn’t think twice about skipping them altogether.  In fact, a full 60% of millennials block ads, and thanks to ad-blocking technology, it’s as easy as adding a browser extension and clicking a button.  But why the aversion to ads?  And what, if anything, are businesses doing to change the way consumers feel about viewing…

Continue

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Posted by Aubrey Hankins on September 22, 2016 at 12:05pm 0 Comments

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call Monitoring & DealerSpecials’ CallWatch Call Monitoring. Taking a comprehensive look at both will allow the dealership the chance to view the pro’s, con’s, and abilities that these two products bring to dealers nationwide

First however, let’s look at call monitoring itself. Inside the dealership call monitoring is a tried and tested method of…

Continue

Website SMS Text is a must for dealers

Posted by Big Tom LaPointe on September 22, 2016 at 4:52am 0 Comments

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website add-on

While website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still pitfalls. 

First, the same response delays that plague dealer chat are still a risk for text. An operator needs to respond within 7 to 10 seconds to ensure a quality experience for the shopper. Once the conversation begins, the operator needs to be well-scripted to help the website…

Continue

Easy Car Shopping Ideas No One Has Thought of Yet

Posted by Rachelle Wilber on September 21, 2016 at 1:30pm 0 Comments

Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.

Shop Online for Instant Price Quotes

A lot of buyers are unaware of the online operations dealerships have. These are the operations that allow you as the buyer to negotiate and strike a deal remotely. Negotiating online allows you to avoid financing and insurance. Here, as a buyer, you may encounter extra fee and add-ons which could threaten the negotiated deal. The moment you get a desirable car from the online inventory, choose to have the paperwork over the phone. In any case, you can get out of the deal in a shorter time. In fact,…

Continue

Google Adsense Digital Advertising Example

Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

#IRegistered to vote. Have you?

¡Hola! Desplazarse hacia abajo para leer este mensaje en español -Ed.

On the eve of National Voter Registration Day, we’re doing our part to encourage American voters to get registered for the 2016 election. We've already added in-depth information in Search for registration and how to vote, and now we're adding this same information in Spanish. Now both Spanish and English speakers will be able to get custom, state-by-state information on key registration deadlines, when to get to the polls, and even steps on how to vote early or by mail. We hope this feature helps simplify the registration process for more American voters.

vote_spanish_2.jpg
By helping more people get registered, we're also helping ensure more people get to the polls and vote. The majority of Americans who register to vote end up voting — according to the US Census Bureau, in 2012, 86 percent of those who registered also voted in the November election.


Today's Google Doodle encourages people to get registered in time for National Voter Registration Day

YouTube creators also want you to head to the polls and #voteIRL. Tune in to this playlist to see how you can register to vote in the amount of time it takes Ryan Seacrest to host a radio show or The Fung Bros to shoot hoops. Surprising fact: it only takes one minute and 34 seconds! Once you’ve registered, join us in encouraging others along the voting process by sharing a post with #IRegistered on social media.

Registering to vote is just the first step toward casting your ballot in this year’s election. We hope that you’ll be inspired to learn more about the candidates, the issues, and the voting process — and make your voice heard in 2016!



_________________________________________________________________________________

Yo me registre para votar. ¿Y tu? #IRegistered

En la víspera del Día Nacional de Registro de Votantes, estamos haciendo nuestra parte para animar a los votantes estadounidenses para registrarse para las elecciones del 2016. Ya hemos añadido información detallada en búsqueda de como registrarte y cómo votar, y ahora estamos añadiendo esa misma información en español.

Ahora, tanto los hablantes de español e inglés podrán obtener información personalizada, estado por estado sobre las fechas clave de registro, horarios para llegar a las urnas, e incluso los pasos necesarios para votar temprano o por correo. Esperamos que esta función ayude a simplificar el proceso de registro para más votantes estadounidenses.


Al ayudar a que más personas se registren, también estamos ayudando a asegurar que más personas lleguen a las urnas y voten. La mayoría de los estadounidenses que se registran para votar terminan ejerciendo su voto - según la Oficina del Censo de Estados Unidos, en el año 2012, el 86 por ciento de los que se registraron también votaron en las elecciones de noviembre.


El Google Doodle de hoy anima a la gente para que se registren a tiempo como parte del Día Nacional de Registro de Votantes

Los creadores de YouTube también quieren que acudas a las urnas y voten en vida real con la campaña #voteIRL. Te recomendamos sintonizar esta lista de videos para aprender cómo puedes registrarte para votar casi en la misma cantidad de tiempo que le toma a Ryan Seacrest presentar su programa de radio o a los Fung Bros jugar baloncesto. De hecho, te sorprenderá saber que: ¡sólo te tomará un minuto y 34 segundos! Una vez que te hayas registrado, te invitamos a acompañarnos a animar a otros a lo largo del proceso de votar, compartiendo un post utilizando #IRegistered en tus redes sociales.

Registrarse para votar es sólo el primer paso para emitir tu voto en las elecciones de este año. ¡Esperamos que te inspires a aprender más sobre los candidatos, los temas, y el proceso de votación - y al mismo tiempo hacer oír tu voz en el 2016!



https://1.bp.blogspot.com/--AqQ1CwAvYM/V-WhgzplxLI/AAAAAAAATFE/xrmbLU7UvDYaczAVPBkSiGaE1Pl3c0eegCLcB/s1600/Google_IRegistered.jpg

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

September 2016
SMTWTFS
123
45678910
11121314151617
18192021222324
252627282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Jeep uses Cat Stevens song in unifying debate ad

Just about the time Republicans and Democrats will likely be yelling over who won Monday's presidential debate, Jeep will run an ad that, perhaps impossibly, seeks to unite the country.

Audi seizes on Clinton-Trump debate with new ad

Hillary Clinton and Donald Trump won't be the only man and woman dueling on TV on Monday night.

Nissan makes the most of Miami show

Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers.

VW marketing chief sees opening with immigrants

Volkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive.

Nissan returns to Japan's most exclusive address

Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service