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Posted by Ken Beam on November 18, 2016
Added by Brian Pasch on June 6, 2014
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Added by Cory Mosley on December 9, 2016
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Added by Anica Oaks on November 30, 2016
Added by Joey Little on December 7, 2016
Posted by Big Tom LaPointe on July 18, 2016
Added by Joey Little on December 2, 2016
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Started by Amanda Thurman in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc. on Wednesday. 0 Replies 1 Like
Started by Danny Donchev in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Danny Donchev on Monday. 1 Reply 1 Like
Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ken Beam Nov 23. 7 Replies 1 Like
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Ian Wittig Nov 14. 1 Reply 1 Like
Started by DBeck in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Jeffery Sterns Nov 11. 11 Replies 0 Likes
Started by Max Thorp in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Enlow Oct 4. 2 Replies 0 Likes
Started by Miki Crespo in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Enlow Sep 29. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 12. 0 Replies 0 Likes
As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.
In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter most to them. As dealers increasingly focus on the overall customer experience (both online and in-store) to de-commodify the purchase of a vehicle and stand out from the crowd, virtual reality has the potential to offer a unique takeaway and perspective that is difficult to find anywhere else. All while delivering better leads in less time.
The virtual reality…Continue
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes down to it, consumers everywhere are driving a faster-paced market, and this holds true for their expectations on Twitter as well. 53% of users who tweet at their favorite brands online expect to receive a response in less than an hour after their initial tweet. And since a majority of individuals and businesses are connecting via mobile devices and platforms, it’s become much easier to offer the real-time engagement consumers…Continue
The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:
You can enhance your mood during the process and expedite the whole thing by making sure that all of your paperwork is in order. You will need identifying documents, pay stubs and proof of address. It would probably be wise for you to have a copy of your vehicular insurance, as well. You will have to present these items to the finance department at some point. You can save a lot of time by having them ready immediately.
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much more difficult to follow them from the beginning of their journey to the end. A consumer may start their shopping journey on a desktop, browse a dealer’s inventory and then jump to a review site, then to a third-party listing site to compare pricing and availability. When they do find a vehicle they like, often they just go to the dealership to see it. Perhaps their visit is preceded by a phone call or internet inquiry to confirm the…
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for various reasons that include sentimental and budget concerns. Whatever your reason, it's important to recognize that there are times when upgrading is the wisest action.
Growing Maintenance List
Many car owners hate change and ignore a growing list of maintenance issues even when those problem cause higher monthly bills then new or used car payments. They also ignore common problems that continue after repairs, such as a check engine light that never goes out and loud…
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know leading up to the biggest convention of the year:
Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.
Now your competition is reaping the benefits of your dealership's marketing dollars. If you're lucky, that list of contacts is the only thing the salesperson took. In some cases former employees take a lot more than that.
In fact, right now an ex-employee could be logging into your CRM to steal leads and view your recent sales activity, and you don't even know it's…Continue
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on understanding what the customer will do next.
An article in MediaPost, recently shared some of the basic precepts in the book, including the fact that roughly half of a customer’s buying decisions are based on how they FEEL about a company and that understanding the psychology behind why they choose a…Continue
One of the mysteries of the auto dealership world is why general managers and general sales managers assume that low productivity and the resulting high turnover…
This Week in Social Media
News for the Week of December 5
Twitter Users Can Now Create Moments on Mobile
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices. Moments allow users to combine their favorite Tweets—their own and those of others—to share insights and perspectives on the topics of interest to them. Simply by adding a Tweet, then clicking the downward arrow in the Tweet details, that Tweet can be added to Moments and published. Dealerships, consider turning your on-the-lot interactions and showroom news into Moments you can use to drive engagement and capture the…Continue