Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Continental Sparks Sales of Other Lincolns (9/25/17)

Continental sparks sales of other Lincolns; Ford responds to NFL flap with free-speech statement; Volvo to build XC90 in S.C.; JLR on the prowl?; Subaru Viziv Performance concept

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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Latest ADM Activity - Click "More" at bottom!


Media
Kara Masterson posted a blog post

Delicate Delivery: 4 Ways to Safely Move Fragile Items

Moving is an exhausting process, and you want to work as efficiently as possible in order to get everything done on time. However, there’s one type of item you should move as carefully as possible in order to ensure nothing devastating happens: fragile ones. If you aren’t mindful of fragile items, they could be destroyed. Here are four ways to safely move fragile items.…See More
12 hours ago

Vendor
Toby Fortenberry commented on Timothy Martell's blog post Is Dealer.com Corrupting Your Data?
"This issue has been researched and addressed. It was. 3rd party integration that has been disabled. Here is the Cox Automotive update. https://www.linkedin.com/feed/update/urn:li:activity:6317320035266293760"
13 hours ago

Influencer
Ken Dugas liked Mike Gorun's blog post PrePaid Maintenance in the Age of Ride-Sharing
13 hours ago

Dealer
Bill Wittenmyer's video was featured

Witt's Wise Words: Recalls Bring Opportunity

In this week's episode of Witt's Wise Words, Bill Wittenmyer discusses recalls and the opportunities that exist in your dealership to capitalize on them whil...
14 hours ago
Ralph Paglia is attending Steve Stauning's event
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The Best Automotive Internet Sales Process for Today's Customer! at Online at www.UndeniableAdvantage.com

October 20, 2017 from 1pm to 3pm
Sell Today’s Customers Using the Best Internet Sales Process Available! – Includes Free Access to All Written Processes, Email Templates & Voicemail Scripts!The connected customer has all the information and they're ready to buy TODAY… if you'll let them!For most dealers, their internet sales process hasn’t been updated in years. They’re spending way too much time focused on emails, almost no time on the phones or text; and they’re sending the wrong messages when they do try to connect with…See More
14 hours ago
Steve Stauning's event was featured
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The Best Automotive Internet Sales Process for Today's Customer! at Online at www.UndeniableAdvantage.com

October 20, 2017 from 1pm to 3pm
Sell Today’s Customers Using the Best Internet Sales Process Available! – Includes Free Access to All Written Processes, Email Templates & Voicemail Scripts!The connected customer has all the information and they're ready to buy TODAY… if you'll let them!For most dealers, their internet sales process hasn’t been updated in years. They’re spending way too much time focused on emails, almost no time on the phones or text; and they’re sending the wrong messages when they do try to connect with…See More
14 hours ago
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: 6 Steps to the Frictionless Customer Experience (FCX) at https://www.dealeron.com/webinar/6-steps-frictionless-customer-experience-fcx

October 5, 2017 from 12pm to 1pm
Today’s automotive shoppers make the choice of who they want to do business with long before they step foot in a dealership. That’s why creating a Frictionless Customer Experience (FCX) is The Ultimate Dealership Competitive Advantage.By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences to be frictionless. Is yours?DO YOU WANT TO HAVE THE HAPPIEST CUSTOMERS,…See More
14 hours ago

Influencer
Eliana Raggio's 2 events were featured
14 hours ago
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Expert from Facebook Shares FACEBOOK’S AUTOMOTIVE RETAIL PLAYBOOK! at https://www.dealeron.com/webinar/expert-facebook-shares-facebooks-automotive-retail-playbook

September 28, 2017 from 12pm to 1pm
Have you ever asked yourself, “What the heck can I do on Facebook to grow my business?” or “What’s the secret to selling cars on Facebook?”  Well, Facebook is spilling all their secrets!Facebook released their first ever Automotive Retail Playbook at the end of summer, and now we’re bringing you all the goods direct from Facebook!Facebook’s Gabrielle Garrison is back… and this time she’s bringing the fire! She will break down all of the facets of this playbook which highlights the critical…See More
14 hours ago

Coach
Rachael Murphey posted a blog post

How to Live Without A Car Payment

When money is tight, family and personal budgets have to focus on “the four walls” – food, housing, utilities, and transportation. Most people need a car to get to work, to get their kids to school, or for a number of other reasons. But private transportation is expensive, and car payments are out of control. The average car payment in North America today is…See More
15 hours ago

Agency
Lizzie Weakley posted a blog post

Car Shopping: How to Find the Perfect Car for Your Budget

When looking to get a new car, it is important to consider a few important things. You will want to consider things such as the type of car you need, the cost of ownership, the price, fuel economy, and reliability. Finding out about these things will enable you to make a better and more…See More
15 hours ago

Influencer
Joe Webb commented on Mike Gorun's blog post PrePaid Maintenance in the Age of Ride-Sharing
"Smart question, Mike. I like it. I'll definitely help introduce this mindset to a few of our customers in metro areas where ride-sharing (and buying for ride-sharing) is more prevalent."
15 hours ago

Influencer
Joe Webb commented on Stephen Coambes's blog post You Had Me at Hello
"Good stuff, Stephen. Do you know of any stores using RFID and mobile tech in the service lane well yet?"
15 hours ago

Influencer
Mike Gorun's blog post was featured

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into the PrePaid Maintenance equation?   Ride-sharing – even as a secondary source of income – is skyrocketing, with many…See More
15 hours ago

Influencer
John Sternal's blog post was featured

Hearst Autos Announces Permanent Location In Chamblee, GA

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta. Located in Chamblee’s Antique Row district, the office has an open floor plan dedicated to optimizing workflow, including whiteboard spaces that…See More
15 hours ago

Vendor
Thomas F. Jung's blog post was featured

3 digital signage strategies for improving user experience at your car dealership

In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital signage has when it comes to improving the user experience.Digital Signage…See More
15 hours ago

Coach
Rachael Murphey's blog post was featured

5 Collision-Avoiding Innovations

Avoiding collisions saves lives. Fortunately, the current vehicles in the markets have been designed to protect a driver and passenger. The car safety tech is also focusing on preventing collision with animals and pedestrians. Additionally, it is implementing ways of making drivers stay focused on driving to avoid a collision.Side Impact Protection…See More
15 hours ago

Vendor
Josh Blick's blog post was featured

The Importance of Acting on Data in the Wake of Irma and Harvey

The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives affected, and the billions of dollars in property damage. If there is any silver lining to be found, it is only that things could have been much worse if not for residents taking action on data-driven early warning and…See More
15 hours ago
Charlie Brown's blog post was featured

New Car vs. Used Car – A Guide for Confused Buyers

There are many who will only look at new cars because of the performance and features while there are others who swear by used cars as they offer far better value for money... Often the decision is also influenced by your car loan eligibility. This it is not surprising that many people are completely confused about whether to buy a new car or a used one. Some…See More
15 hours ago

Vendor
Stephen Coambes's blog post was featured

You Had Me at Hello

I've worked in customer service my entire life and I've seen first-hand how powerful a good check-in process can be at generating results.  Well, at one dealership we received feedback from some customers that the check-in process was just too slow. At the time there wasn't a lot we could do to speed up the process (this was long before today’s technology-based tools), so we decided to…See More
16 hours ago

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ADM Blog Posts

Tonneau Covers, Lift Kits, Exhaust Systems, Off-Road Bumpers - We can help you!

Posted by Jonathan Morales on September 20, 2017 at 7:00pm 0 Comments

Hope you have all been doing well. I've been away for awhile growing our new business of automotive performance and exterior styling parts.

Just Bolt-Ons.…

Continue

5 Things to Remember While Shopping for Personalized Number Plates

Posted by Kent Charlie on September 20, 2017 at 12:00am 0 Comments

Shopping for private number plates can get pretty exciting indeed. That’s because you are selecting a plate which is going to add more character to your vehicle and distinguish the same from the rest.

However, several important factors should also be taken into consideration while buying personalized number…

Continue

Gubagoo Adds Live Video Streaming to its Omni-Channel Communication Platform

Posted by Crystal Hartwell on September 19, 2017 at 8:00am 0 Comments

Automotive dealership staff can stream live video during a chat or SMS conversation, improving customer engagement and reducing decision-making time.

Las Vegas, Nevada– …

Continue

PrePaid Maintenance in the Age of Ride-Sharing

Posted by Mike Gorun on September 19, 2017 at 6:30am 1 Comment

Younger generations prefer fixed monthly costs for expenses that include…

Continue

Hearst Autos Announces Permanent Location In Chamblee, GA

Posted by John Sternal on September 19, 2017 at 6:00am 0 Comments

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

 

Located in Chamblee’s Antique Row district, the office has an open floor plan…

Continue

3 digital signage strategies for improving user experience at your car dealership

Posted by Thomas F. Jung on September 19, 2017 at 1:38am 0 Comments

In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital signage has when it comes to improving the user experience.…

Continue

5 Collision-Avoiding Innovations

Posted by Rachael Murphey on September 18, 2017 at 6:30pm 0 Comments

Avoiding collisions saves lives. Fortunately, the current vehicles in the markets have been designed to protect a driver and passenger. The car safety tech is also focusing on preventing collision with animals and pedestrians. Additionally, it is implementing ways of making drivers stay focused on driving to avoid…

Continue

The Importance of Acting on Data in the Wake of Irma and Harvey

Posted by Josh Blick on September 22, 2017 at 6:30am 0 Comments

The recent devastation caused…

Continue

New Car vs. Used Car – A Guide for Confused Buyers

Posted by Charlie Brown on September 22, 2017 at 11:00pm 0 Comments

There are many who will only look at new cars because of the performance and features while there are others who swear by used cars as they offer far better value for money...

Often the decision is also influenced by your car loan eligibility. This it is not surprising that many people are…

Continue

You Had Me at Hello

Posted by Stephen Coambes on September 25, 2017 at 6:30am 1 Comment

I've worked in customer …

Continue

ADM Forum

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates on Friday. 0 Replies

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT- Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible knock-on benefits to their company, such as increased sales. Utilising the NIT categorization, automotive dealers may…Continue

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.Moreover, it has been also observed that…Continue

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Sep 8. 0 Replies

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Self-driving car advocates launch ad campaign to prod Congress

A coalition of supporters of self-driving cars will run ads this week in social media and Washington newspapers, in an effort to convince Congress to adopt sweeping legislation to boost the nascent industry.

Mini hires new ad agency team, plots personalized ads

Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.

Ford, an NFL sponsor, emphasizes free speech while Trump pushes fan boycott

Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump's call for a fan boycott.

Opel marketing chief to leave automaker, report says

Opel's marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported.

The next marketing challenge: Targeting

Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

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