Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

ADM Celebrates a Decade

ADM Has Over a Decade of Best Practices On-hand, Indexed and Google Custom Search-able!


ADM Professional Services
Phone Consultation
Topic or Issue:

Automotive Marketing Professional Community (ADMPC) for Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

4645 Minorca Way
Buena Park, CA 90621


Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

ADM Consulting Services

ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Tesla Critic’s U-Turn Lifts Shares (10/23/18)

Tesla critic’s U-turn lifts shares; Dyson to build EVs in Singapore; Four straight wins for Ford Mustang?; Alfa Romeo chases Jaguar; Nissan Leaf’s grid goal.

Why Ford Says U.S. Steel Is So Expensive (10/23/18)

Why Ford says U.S. steel is so expensive; Faraday Future plans job cuts; Tesla's Musk locked out; Navya's timing advantage on AVs; How mobility services could aid fixed operations.

How the Ranger Fits In Ford’s Pickup Lineup (10/22/18)

How the Ranger fits in Ford’s pickup lineup; Volvo looks to pass Lincoln; Nissan Maxima preps for L.A.; VW mulls N.A.-built EVs; Ford to deploy AVs in D.C.

Support ADM Sponsors by checking out their Products and Services

Most Popular Automotive Marketing Photo of Past 30 Days


by Lea Noel a new and fast-growing service for finding bonuses available in online casinos in real-time mode

Lingo Bus online children mandarin chinese learning language courses

by SummerZhang Lingo Bus online children mandarin chinese learning language courses are designed to meet the 5 Cs, our curriculum framework is structured and designed in accordance with ACTFL and YCT.

Do you love the color of this car?

by umairaslam Do you love the color of this car?


by James Taylor

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2

Automotive Marketing, Sales and Motorsports Business News

ADM Member Reception at Digital Dealer Conference


Latest ADM Activity - Click "More" at bottom!

jon nigbor posted a blog post

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than…See More
2 hours ago
John Sternal posted blog posts
5 hours ago
Deepika Singh posted a blog post

A few things you need to know about Cars in Autumn

Autumn or fall is the favourite season of many. Flaming ochre leaves, fall colours, a nip in the air, hours of yard work, and outcome -- trendy clothes and leather boots. This is also the best season for car lovers; it is the best season for auto…See More
15 hours ago
Anica Oaks posted a blog post

Easy Car Maintenance Tips for the Car Owning Novice

When you become a car owner, you want to care for it so that it will run smoothly, last long and not pose a hazard to you or others. Some maintenance and repairs will necessitate the expertise of a qualified mechanic. You don’t need experience or…See More
John Sternal posted a blog post

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are…See More
Vneean posted a blog post

5 Ways to Save Your Two Wheeler Insurance Rates

A two wheeler insurance policy is a financial security plan that comes with a number of benefits. The insurance plan is obligatory for every owner of a two wheeler in India as per a law passed by the Government of India. Having a two wheeler…See More
Alen Delor posted a blog post

We Are The Best Research Essay Writers Online!

What makes our website trusted by so many customers from all parts of the world? The answer is rather easy - we work with the best research essay writers online! Moreover, we have a team of writers working in several offices, which makes our…See More
Rachelle Wilber posted blog posts

ADM Sponsor

ADM Blog Posts

If I Out Call You, I’ll Out Connect You

Posted by Bill Wittenmyer on October 17, 2018 at 6:30am 0 Comments

At its core, sales is a numbers game. It always has been and always will be. If

you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…


How Your BDC Can Minimize Leakage with Digital Customers

Posted by Anne Fleming on October 17, 2018 at 9:30am 0 Comments

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…


Buy a Used Car without Having to Worry About Maintenance Issues

Posted by Autoego on October 17, 2018 at 7:48pm 0 Comments

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…


Automotive digital marketing trends you need to watch out for

Posted by Cynthia Madison on October 16, 2018 at 4:30am 0 Comments

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…


Lease Credit Approval Rates Drop Slightly To 69.8% in September

Posted by John Sternal on October 16, 2018 at 6:30am 0 Comments

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months


CINCINNATI, OHIO (October 16, 2018) –, the nation’s largest car lease marketplace,…



Posted by John Sternal on October 16, 2018 at 10:00am 0 Comments

Dealers Must Make Decisions to Protect

Participation Program Tax Losses


Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…


Recent Trends for SEO in the Automotive Industry

Posted by Jon Hedges on October 12, 2018 at 7:30am 0 Comments

Latent Semantic Indexing

Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.

To be effective with SEO you have to know how LSI influences how a consumer searches for a car…


Where Oh Where Has the Service Department Gone?

Posted by Brett Sutherlin on October 12, 2018 at 7:00am 0 Comments

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…


ADM Members Save $200 On Registration


Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.


Automotive Marketing Community Photos

  • Add Photos to ADM
  • View All

Ads Generate Revenue that Helps ADM Professional Community

ADM Forum

GotoAssignmentHelp online help services for all subjects

Started by John Nickson in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 16. 0 Replies

Our GotoAssignmentHelp Best Assignment Help Website for Quality Assignment Writing Help. Take advantage of a pocket-friendly online assignment writing companies service. Visit us now and book an order.assignment help online australia assignment writing usaassignment writing uk…Continue

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by HMS Naveen Oct 16. 1 Reply

Michael from Grammarly writes: "I came across your article on and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

List vehicles to multiple websites with one click

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners Oct 11. 0 Replies

Automatically list and delist your inventory to other online marketplaces including OVE, Adesa, Smart Auction, ebay, 7 Day Auto, etc. Still spending time manually posting and removing your vehicles? Still spending money paying separate fees on every website?You can have your inventory posted to multiple marketplaces with one click using AuctionLink Multilisting  data feed. One fee for all…Continue

Go Online, reinvest the money and move on

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by john smith Sep 17. 1 Reply

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software. CAMS II is a complete…Continue

Is Disciplined Asset Management Part of Your Culture?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Sep 6. 0 Replies

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…Continue

Is Selling a Junk Car to the Wreckers still the fastest way?

Started by Shaun H in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 26. 0 Replies

Open for debate!Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.This might the be cause because they don't get any compensation for their vehicle removalHow is it on your side of the world?Do you offer free car removal services like…Continue

Tags: Service, Selling, Sell, junk, Cars

BDC Process for handling credit applications...

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 11. 0 Replies

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"Thank youContinue

Tags: BDC

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

Started by umairaslam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 30. 0 Replies

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is the…Continue

Google Adsense Digital Advertising Example

Most Popular Automotive Marketing Posts of the Past Month 

1 FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

October 18, 2018 from 9am to 10am at

Organized By: Eliana Raggio

2 Grammarly Content Writing Tool for ADM Members

Grammarly Content Writing Tool for ADM Members

Posted by Ralph Paglia on September 23, 2018


Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.


ADM Events Posted for Automotive Marketing and Sales Professionals

Automotive Industry Related Business Events, Conferences, Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.

AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional…

Time:September 23, 2018 to April 30, 2019
Location:Conference Centers
Street:7710 Lake Mead Blvd.
City/Town:Las Vegas
Website or Map:…
Phone:310 265-2225
Export to Outlook or iCal (.ics)

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.

June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […

Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Export to Outlook or iCal (.ics)


Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

2. FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

October 18, 2018 from 9am to 10am at

Organized By: Eliana Raggio

Automotive Marketing News

'Ford Proud' marketing campaign shows company swagger

Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it's still very good at building the cars and trucks on sale today.

Bondurant School of High Performance Driving says Chapter 11 filing won't end its run

The Bondurant racing school, which has trained many famous race car drivers and other celebrities, has filed for Chapter 11 bankruptcy protection.


The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.

FCC move may affect vehicle wireless

The Federal Communications Commission may re-evaluate the auto industry's claim to spectrum that enables wireless vehicle-to-vehicle technology.

First Shift: Ford launching 'Built Ford Proud' ads, shifts focus to loyalty

Ford launching 'Built Ford Proud' ads, shifts marketing focus to loyalty; Report: Tilton seeking buyers for Dura; Tesla selling $45K Model 3; Startup Rivian focusing on rugged EVs.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service