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Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?
In order to have a truly complete and effective Automotive Digital Marketing Strategy, car dealers must periodically review and update their eMail Marketing Strategies, and the tactics used to implement those strategies. I recommend quarterly reviews. which would include the GM or Dealer Principal, along with key managers and those responsible for marketing and campaign execution.
Over the past…Continue
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it increase.
Manufacturers are certainly pushing dealers to expand their service facilities to increase shop capacity. But what about that dealer that simply can’t afford it, doesn’t have the real estate or simply doesn’t want to make that investment?
Well, there is a simple way to guarantee an increase in service revenue -- and it doesn’t require any additional investment – only something that service managers should be doing already. And that is analyzing service…Continue
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than five blocks for service, which makes mailing more than five miles out from your dealership a huge gamble. But where there’s no risk, there’s no great reward either.
To be smarter with your marketing dollar, include a service insert with your sales mailer. Target customers for both sides of the business—and you can target service customers farther out without putting a lot of money at…Continue
I've just signed up to buy cars at Carmax auctions for dealers!!
Fred Stark, AVP, Auction Services Operations GETS IT!
Fred and his team at Carmax Wholesale Auctions understands the number one concept.....
The WHOLESALE section of any car dealership has to…Continue
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones. The more consistent and better it looks over all devices, the better your open rate and click-to-open rate will be!…Continue
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service drive. Sure, you have customers who know they have a recall and come into your service department to get the work done. But what about that customer who is completely unaware that their vehicle has an outstanding recall -- that customer that just comes in for an oil change, completely oblivious that anything is wrong with their vehicle?
The problem is that, statistically, there are many vehicles with open recalls that pass through your service drive with vehicle owners completely…Continue
Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.
Then along came social media, which almost instantly transformed society from one which was largely based on local interactions, to a more global community. The written word, however, was still the primary method of communication. Through email, status updates and tweets, people had no choice but to use words to express themselves.
The problem with words, however, is that language can be ambiguous and misunderstood.
A misplaced comma, incorrectly used word, or lack of clarity, can easily transform the intended…Continue