Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!


Influencer
Big Tom LaPointe posted a discussion

Autonation-TrueCar end separation: a good thing?

So the news broke last month that TrueCar was revamping it's user experience and becoming more dealer-friendly, and this week it's announced that they're getting back together with AutoNation. It's a bit like the Kardashian's relationship woes, but in this case there are serious image - and monetary - consequences…See More
2 hours ago

Influencer
Big Tom LaPointe left a comment for Anica Oaks
"you do realize this is a discussion board to HELP DEALERS, right? talk about mechanical or insurance matters is one thing, but killing car deals with unsubstantiated, opinionated do's and don'ts is like me going to the USF groups and…"
3 hours ago
Marcos Dominguez commented on Ralph Paglia's page Jeep Dealers
"Aventura Chrysler Jeep Dodge Ram Aventura Chrysler Jeep Dodge Ram Address: 2198 NE 163rd St North Miami Beach, FL 33162‎ Main Phone Number: 305-493-5000 Sales Phone Number: 305-493-5000 Service Phone Number:305-493-5000 Visit us online…"
6 hours ago
Marcos Dominguez commented on Ralph Paglia's page Dodge Dealers
"Aventura Chrysler Jeep Dodge Ram Aventura Chrysler Jeep Dodge Ram Address: 2198 NE 163rd St North Miami Beach, FL 33162‎ Main Phone Number: 305-493-5000 Sales Phone Number: 305-493-5000 Service Phone Number:305-493-5000 Visit us online at…"
6 hours ago
Marcos Dominguez commented on Ralph Paglia's page Chrysler Dealers
"Aventura Chrysler Jeep Dodge Ram Aventura Chrysler Jeep Dodge Ram Address: 2198 NE 163rd St North Miami Beach, FL 33162‎ Main Phone Number: 305-493-5000 Sales Phone Number: 305-493-5000 Service Phone Number:305-493-5000 Visit us online at…"
6 hours ago
Mike Dickman updated their profile
6 hours ago
Mike Dickman commented on Ralph Paglia's page Jeep Dealers
"Kendall Chrysler Jeep Dodge Ram Kendall Chrysler Jeep Dodge Ram Address: 13355 SW 137th Ave., Miami, FL 33186 Sales Phone Number: 786-231-2120 Service Phone Number: 786-231-2150 Parts Phone Number: 786-231-2125 Visit us online at…"
7 hours ago
Mike Dickman commented on Ralph Paglia's page Dodge Dealers
"Kendall Chrysler Jeep Dodge Ram Kendall Chrysler Jeep Dodge Ram Address: 13355 SW 137th Ave., Miami, FL 33186 Sales Phone Number: 786-231-2120 Service Phone Number: 786-231-2150 Parts Phone Number: 786-231-2125 Visit us online at…"
7 hours ago
Mike Dickman commented on Ralph Paglia's page Chrysler Dealers
"Kendall Chrysler Jeep Dodge Ram Kendall Chrysler Jeep Dodge Ram Address: 13355 SW 137th Ave., Miami, FL 33186 Sales Phone Number: 786-231-2120 Service Phone Number: 786-231-2150 Parts Phone Number: 786-231-2125 Visit us online at…"
7 hours ago
Jane Benedict commented on Ralph Paglia's page Dodge Dealers
"University Dodge University Dodge Address: 5455 S.University Dr., Davie, FL 33328 Sales Phone Number: 954-332-1421 Service Phone Number: 954-332-1422 Parts Phone Number: 954-332-3019 Visit us online at UniversityDodge.com [main website] Franchise…"
8 hours ago
Anica Oaks's blog post was featured

Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.Dealership…See More
11 hours ago

Influencer
Timmy D. James's blog post was featured

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites. This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted…See More
11 hours ago
Josh Whitlatch's blog post was featured

WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it…See More
11 hours ago
Alexia Henson's blog post was featured

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this: Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods? I see it happen all the time. A dealer sends out an email for something such as an…See More
11 hours ago
Kent Charlie's blog post was featured

Night Driving: 6 Tips to Stay Safe

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So, the risk of crashing…See More
11 hours ago
Barry Neuman's blog post was featured

Auction Buzz

Well, It’s Official!!I no longer need to leave my house to wholesale another car!All you new car dealers have taken me back!Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now  back in the new car dealer environment. I thought the days of me being an asset as an appraiser were over. Now I hear some stores are actually throwing parties for me to return and buy their…See More
11 hours ago
Profile IconJorge Avino, Jane Benedict, Adam Cohen and 3 more joined Automotive Digital Marketing ProCom
11 hours ago
Anica Oaks posted a blog post

Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.Dealership…See More
yesterday

Influencer
Paul Potratz posted a blog post

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.• Instant Articles are 10x faster than traditional mobile web articles• They’re read 20% more often • Clients are 70% less likely to leave the article once they’re there.Watch this week's Hard Facts now for more info! Website: …See More
yesterday

Influencer
Timmy D. James posted a blog post

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites. This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted…See More
yesterday

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Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Posted by Anica Oaks on April 29, 2016 at 10:30am 0 Comments

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.

Dealership Ad-Ons

When you purchase a car, they have tons of additional items you can add that do nothing more than bump up the price of the car. Packages like adding Scotch-guard to the seats are more cost effective to do yourself. What about the extended warranty plans? Having an extended warranty is good, but you can get a better plan yourself without all the exclusions. Be wary of these additional purchases, as they are just the…

Continue

3 Tips for Creating a Killer Testimonial Video

Posted by Timmy D. James on April 29, 2016 at 6:20am 0 Comments

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting fake reviews. As word of this spread in the media, consumers became increasingly skeptical of ANY reviews. These days, if a consumer lands on a dealer’s review site and sees all 5-star reviews, they tend to discount those reviews as filtered, or perhaps solicited by the dealership. They feel they are not a true reflection of how the customers really view the dealership.

 

Well, in today’s digital age, there is a fairly simple…

Continue

WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Posted by Josh Whitlatch on April 28, 2016 at 7:11am 0 Comments

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it could have only stayed that simple. Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone.



Establish what you will be using your …

Continue

Why Do Your Marketing Results Disappoint?

Posted by Alexia Henson on April 28, 2016 at 5:27am 0 Comments

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all the time. A dealer sends out an email for something such as an AC check for $69.95, or a free multi-point inspection and a filter special. If I were to say to that dealer, “would you spend 89 cents to send that offer on postcard?” Their reply would be a resounding “No!”

 

Before blasting out an email promo to all your customers, ask: “Would I spend a dollar to send that out?” If the answer is “no,” ask yourself why you think it is okay to send it for free.

 

To get…

Continue

Night Driving: 6 Tips to Stay Safe

Posted by Kent Charlie on April 28, 2016 at 4:40am 0 Comments

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So, the risk of crashing increases.

To avoid this, extra safety precautions should be followed during the nighttime. A few simple measures can make your driving at night smoother, safer and better. Let's look at these in details.

 

Turn on the Lights

Since the darkness impairs visibility, it is always wise to turn on the headlights, taillights, brake lights  and the indicator lights of your car to ensure that you can see the road…

Continue

Auction Buzz

Posted by Barry Neuman on April 27, 2016 at 11:24pm 0 Comments

Well, It’s Official!!

I no longer need to leave my house to wholesale another car!

george the couch potato

All you new car dealers have taken me back!

Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now  back in the new car dealer environment. I thought the days of me being an asset as an appraiser were over. Now I hear some stores are actually throwing parties for me to return and buy their wholesale cars!

I’ve come full circle!

Since the day I became an auto wholesaler 25 years ago, new car dealers would tell me what a menacing lot of people wholesalers were. In those days, the fear that every wholesaler was ripping you off by low balling all the appraisals  was HUGE!

There was always the…

Continue

Get Ready, the Cheese is Moving Again!

Posted by Erik Nachbahr on April 27, 2016 at 10:14am 0 Comments

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all its forms, has changed the way your business operates.

 

But we're not done yet, folks.

 

This time it's the manufacturers who are moving the cheese. Honda recently announced a new “Service WiFi Network and Internet Speed Requirement” that sets minimum levels of both Internet connectivity and WiFi coverage in the shop areas. It also provides for inspections to ensure that dealers are in compliance. Honda is just the latest manufacturer following other OEMs such as…

Continue

Public Relations: The New Home of Content & Social Media Marketing?

Posted by sara callahan on April 27, 2016 at 5:30am 0 Comments

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target audiences.

 

Activities that have typically belonged in the marketing department – such as social media, blogging and other content creation -- are slowly being taken over by outside agencies -- including public relations firms. It’s not too surprising when you consider that public relations agencies are supposed to not only get media attention, but also ensure that a company’s brand image – as displayed to…

Continue

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Top 5 Automotive Marketing Forum Discussions - 30 Days

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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

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5. Ford Community 

6. Chevy Community

7. Toyota Community

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9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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