Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

VW's Product Pledge to Dealers (8/26/16)

VW said to pledge lower prices, broader lineup; No to Hyundai wage deal; Takata short list; Mazda recalls CX-7; Starting presses at FCA; Dog Day with Subaru, AutoTrader and Blake.

At GM, New Uses for Flint Water Bottles (8/26/16)

At GM, new uses for Flint water bottles; Another legal victory, but fight remains; VW dealer settlement said to exceed $1.2B; Bosch theft case examined; Trees, blight and '46 Chevy.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Combat Your Fear of Change

Added by Mike Esposito on July 26, 2016

4. TrueCar Dealer Pledge Update

Added by Ralph Paglia on August 10, 2016

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Why Investment In Analytics

by Ralph Paglia Why Investment In Analytics

Top 10 Security Hacks

by Ralph Paglia Top 10 Security Hacks

Cyber Threat Landscape and Evolution

by Ralph Paglia Cyber Threat Landscape and Evolution

Technology Investment

by Ralph Paglia Technology Investment

Ransomware: You've Been Hacked Using File Encryption

by Ralph Paglia Ransomware: You've Been Hacked Using File Encryption

Auto Industry Marketing and Advertising News

2017 Nissan Titan and XD get longest truck warranty in US

Filed under: ,,,

The Titan and Titan XD get pumped-up bumper-to-bumper warranty to match powertrain coverage.

Continue reading 2017 Nissan Titan and XD get longest truck warranty in US

2017 Nissan Titan and XD get longest truck warranty in US originally appeared on Autoblog on Mon, 15 Aug 2016 00:01:00 EDT. Please see our terms for use of feeds.

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Influencer
Mark Tewart shared their event on Facebook
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Mark Tewart shared their event on Google +1
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Influencer
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Dealer
Barry Neuman posted a blog post

Auction Buzz

The ShowThis week finds us in a state of "overwhelm" .....With all the moving parts involved in running a wholesale car operation, it's bound to happen.....Most of the summer, everything has gone according to plan......We've been doing our homework, coming up with the cars at the right price.....Sending them through the studio, making them all shiny and nice.....Listing them properly on O.V.E., drawing buyers to…See More
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Agency
Brooke Chaplan posted a blog post

Snowy Driving: How to Prepare Your Car for Winter

While driving in the snow is a necessity for many Americans, you're much more likely to get in trouble on the road when you head out in winter weather without the proper precautions. According to statistics from the Federal Highway Administration more than 1,300 people are killed each year in snow-related car crashes, and there are more than 116,800 injuries on average. Here's how to prepare your car for snowy conditions and reduce your risk for a crash…See More
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Influencer
Paul Potratz posted a blog post

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.We’d love to hear what you have to say. Comment below…See More
Friday

Vendor
Aubrey Hankins posted a blog post

Mobile CRM’s Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with mobile accessibility being…See More
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Joey Little posted blog posts
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Paul Mirek posted a blog post

3 Birds Marketing Named to Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies for 2nd Year in Row

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000Chapel Hill, N.C. – August 26, 2016  – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. 3 Birds is proud to…See More
Friday

Media
Hannah Philpott and Joud Mansour are now friends
Friday

Influencer
John Sternal posted a blog post

Preview CarHub.com – A New Way of Online Car Shopping

Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match your perfect…See More
Friday

Agency
Joud Mansour and Ralph Paglia are now friends
Friday

Agency
Joud Mansour updated their profile
Friday

Influencer
Mike Gorun posted a blog post

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool of loyal customers into four…See More
Friday
Chris Miller posted a blog post

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they…See More
Friday

Agency
Leona Zoey posted a blog post

Why You Need to Hire Business Dispute Attorneys

There are lots of responsibilities that come with owning a company. As hard as you might try, there will always be someone in the business who will not agree with you. Business disputes happen and unfortunately, there are times when you have to seek legal assistance. The first instinct that comes to your mind is handling everything alone. However, there are several reasons why it is advisable to hire business dispute attorneys to help…See More
Friday

Vendor
Tim Scott posted a blog post

Safety Measures to Take While Waiting for Towing company

A couple of things can be the reason your vehicle needs towing. You might have some accident or your car just broke on the way for no reason at all. The first thing you need to do is to move your vehicle on a side and make sure that it is visible for other cars. Turn your hazard lights on so that other drivers can know that you are facing some problem and your car won’t be able to move from its place and they drive accordingly.…See More
Friday

Influencer
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR -- Expert from Google: What Dealers Need to do to Rock the New Year!
Thursday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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Jumpstart Automotive Group Unveils New Logo, New Name

Posted by John Sternal on August 23, 2016 at 11:00am 0 Comments

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.

 

The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed Hearst Autos, brands have the power to leverage Jumpstart, Car and Driver, Road &…

Continue

Promoted Video Pins, New Look for Facebook Pages, & More!

Posted by Joey Little on August 23, 2016 at 9:30am 0 Comments

This Week in Social Media -  News for the Week of August 22

 

Promoted Video Pins on Pinterest

Pinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try.  With over 100 million people worldwide turning to Pinterest monthly to get inspiration, Promoted Video makes sense for businesses looking to expand and…

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Start Contacting Customers When They’ll Respond

Posted by Aubrey Hankins on August 23, 2016 at 10:03am 0 Comments

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using mobile phones for everything they do. However, dealerships are not utilizing this behavior to the fullest extent of their abilities. There are other ways to utilize social data and social media, saving both time and money, and it may be surprising to find out it’s in the way that you contact potential customers.

Each day the sales objective in the dealership is to reach customers. The goal being to build a rapport and to bring the customer into the dealership. As everyone knows though,…

Continue

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

Posted by Aubrey Hankins on August 22, 2016 at 9:30am 0 Comments

A dealership's CRM is at the heart of its entire sales operation.

Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the dealership can get up and running. Acknowledging that this process takes time and energy, from all members of the dealerships sales staff, will help to build a long and fruitful relationship between the dealership personnel and the CRM provider. After all, the foundation of the CRM’s success in the dealership starts with a positive and successful on-boarding process.

Following a few key steps (shown below), will save time, staff complaints, and most…

Continue

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Posted by Larisa Bedgood on August 22, 2016 at 6:32am 0 Comments

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing requires a much lower investment compared to other marketing channels and gives marketers the broadest reach of all the channels available to them.

  

How Auto Dealers Are Using Email

Benchmark Email conducted a survey analyzing the use and effectiveness of…

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65% of Top Brands on Facebook Post 5X Per Week or More

Posted by Joey Little on August 19, 2016 at 9:06am 0 Comments

 

If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to climb from there, with numbers reaching $480 billion by 2019. Consumers are doing their shopping, researching, and sharing about products and services online—and they’re looking to Facebook and other social platforms to offer up the information they need before buying.

 

For businesses, this is exactly where you want to be. When you share on Facebook, you’ll be joining other brands who are finding success in social media. …

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Why Are Businesses Now More Willing To Invest In Performance Metrics?

Posted by Ralph Paglia on August 18, 2016 at 7:30am 0 Comments

AutoMarketers Don't Agree About What's Driving Increased Investments in Analytics

Marketers seeking more tech and data-driven opportunities

US business decision-makers state that multiple and varied factors have been their motivation for analytics investments and objectives in Q1 2016. According to recent research, a plurality of executives—roughly one-fifth—blamed regulatory changes most... This is followed by economic (15%) and customer behavior shifts (13%).

During Q1 2016, decision science and big data analytics solutions provider …

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Maintain Your Dealer Website Like You Maintain Your Car

Posted by Aubrey Hankins on August 18, 2016 at 12:30pm 0 Comments

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.

Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.

   

More than HALF of all traffic to your dealership’s website is from a mobile device, so having a mobile-optimized website is critical for you dealership’s digital presence. Mobile optimization allows the dealership to be visible to customers at all times and locations, expands your customer base, and helps to stand out from the competition.

   

Alright, that’s covered. Back to the maintenance portion of the dealership…

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Google Blog Articles, News and More

Search is a Jack of all trades

Today we’re dealing two new hands from the Google Search deck: solitaire and tic-tac-toe. Now you can play two of the oldest and most popular games for all ages, on desktop and in the Google app.

It’s been said solitaire’s roots are in fortune telling. If that’s true, today your fate rests on your quick wit and the luck of the draw. When you search for “solitaire” on Google, the familiar patience game may test yours!
If you’re looking for something a bit simpler, tic-tac-toe is your best bet. In this game of naughts and crosses, you can select your level of difficulty or even go head to head against a friend. Xs and Os to the winner (hugs and kisses, that is!).
For some other fun tips, try asking Google, “what sound does a pig make?” Or if you’re looking to settle a bet and feeling lucky, “flip a coin” may come in handy.

These are just a sample of the delightful surprises that await you on Google. After all, Search is for so much more than research and practical matters -- it’s for fun, too!

https://2.bp.blogspot.com/-NkREXMwAQag/V8CYADahj6I/AAAAAAAAS1Q/rRCQ0IIpB28aZcll71MWIHYBrl3SRTMpQCLcB/s1600/Solitaire_hero.jpg

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Photo booth is shooting for clicks

Having a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website.

Amazon, expanding automotive business, launches vehicle research portal

Amazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides.

NSX returns to Japan as an American hybrid import

The NSX sports car is making a long-awaited homecoming in Japan that underscores the global ambitions of a halo hybrid that must do double duty for the Acura and Honda brands.

Mercedes-Benz launches 'Timeless' Federer ads for U.S. Open

As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. 'Timeless' features the Mercedes SL and Roger Federer -- in multiple forms.

Federer travels time with Mercedes-Benz

Roger Federer appears to be an immortal in Mercedes-Benz's campaign for the 2017 SL convertible, one of the newest arrivals on our viral list.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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