Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!


Influencer
Ken Dugas commented on Cory Mosley's video
17 hours ago

Influencer
Ken Dugas liked Cory Mosley's video
17 hours ago

Influencer
Cory Mosley's video was featured

Cory Mosley - Progressive Retail Episode 20 Circle of Engagement

On today's show Cory targets Internet Sales at Dealerships, providing positive action steps through the 7 Circles of High Profit Cory's weekly show on CBT Au...
17 hours ago
Ralph Paglia commented on Cory Mosley's video
Thumbnail

Cory Mosley - Progressive Retail Episode 20 Circle of Engagement

"Cory makes a great point here... Car shoppers don't want to hear excuses, or that you are too busy to respond. All email templates should be reviewed from the customer's perspective, then revised to eliminate any lack of customer focus."
17 hours ago

Dealer
Lorraine Gutierrez and Ralph Paglia are now friends
17 hours ago
Profile IconRyan Tanner, Chip Cottingame, Angelina Paul and 5 more joined Automotive Digital Marketing ProCom
18 hours ago

Vendor
izmostock's blog post was featured

Immerse Yourself in Virtual Reality for a Prosperous 2017

As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience. In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter…See More
18 hours ago

Influencer
Joey Little's 5 blog posts were featured
18 hours ago

Agency
Brooke Chaplan's blog post was featured

3 Great Ways Your Car Buying Experience Can Be Improved

The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:     Have Your Paperwork in OrderYou can enhance your mood…See More
18 hours ago

Vendor
Steve White's blog post was featured

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
18 hours ago

Influencer
Cory Mosley posted a video

Cory Mosley - Progressive Retail Episode 20 Circle of Engagement

On today's show Cory targets Internet Sales at Dealerships, providing positive action steps through the 7 Circles of High Profit Cory's weekly show on CBT Au...
22 hours ago

Agency
Brooke Chaplan posted a blog post

3 Great Ways Your Car Buying Experience Can Be Improved

The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:     Have Your Paperwork in OrderYou can enhance your mood…See More
23 hours ago

Influencer
Paul Potratz posted a blog post

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.Watch this week’s episode for more information!We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
23 hours ago

Influencer
Joey Little posted a blog post

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

  Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it, consumers everywhere are driving a faster-paced market, and this holds true for their expectations on Twitter as well. …See More
yesterday

Vendor
Steve White posted a blog post

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
yesterday

Coach
Peter Thronton posted a blog post

The 2016 Mini Cooper Clubmanb - When Performance Matters

The 2016 Mini Cooper Clubman is an amazing car admired for its smooth, strong powertain composed ride and roomy cabin and cargo area. Performance Overview: According to auto experts, the newly revamped 2016 Mini Clubman has got a base three-cylinder refined engine which delivers a plenty of power for city and highway driving. The Cooper S Clubman’s…See More
yesterday

Agency
Tony Trout posted a blog post

Facebook and Automotive Sector - Examples of Car Brands Applying Social Media for Gaining ROI

Basically, every business resides on Facebook. The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.Auto makers are well aware of social media trends, so they cleverly pitch their messages towards targeted audience. Social media platform provides many chances for interaction with fans, loyal customers and potential ones.Facebook is the most popular social…See More
yesterday

Agency
Lizzie Weakley's 2 blog posts were featured
yesterday

Vendor
Erik Nachbahr's blog post was featured

A Simple Checklist To Prevent Employee Theft

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers. Now your competition is reaping the benefits of your dealership's marketing dollars. If…See More
yesterday

Influencer
Mike Gorun's blog post was featured

Customers Are “Hooked On a Feeling”

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning…See More
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Immerse Yourself in Virtual Reality for a Prosperous 2017

Posted by izmostock on December 8, 2016 at 11:00am 0 Comments

As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.

In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter most to them. As dealers increasingly focus on the overall customer experience (both online and in-store) to de-commodify the purchase of a vehicle and stand out from the crowd, virtual reality has the potential to offer a unique takeaway and perspective that is difficult to find anywhere else. All while delivering better leads in less time.

   

The virtual reality…

Continue

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

Posted by Joey Little on December 9, 2016 at 8:24am 0 Comments

   

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it, consumers everywhere are driving a faster-paced market, and this holds true for their expectations on Twitter as well.  53% of users who tweet at their favorite brands online expect to receive a response in less than an hour after their initial tweet. And since a majority of individuals and businesses are connecting via mobile devices and platforms, it’s become much easier to offer the real-time engagement consumers…

Continue

3 Great Ways Your Car Buying Experience Can Be Improved

Posted by Brooke Chaplan on December 9, 2016 at 11:00am 0 Comments

The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:

     

Have Your Paperwork in Order

You can enhance your mood during the process and expedite the whole thing by making sure that all of your paperwork is in order. You will need identifying documents, pay stubs and proof of address. It would probably be wise for you to have a copy of your vehicular insurance, as well. You will have to present these items to the finance department at some point. You can save a lot of time by having them ready immediately.

 

Get the Car Checked…

Continue

Are You Playing Russian Roulette With Your Marketing?

Posted by Steve White on December 9, 2016 at 6:00am 0 Comments

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much more difficult to follow them from the beginning of their journey to the end. A consumer may start their shopping journey on a desktop, browse a dealer’s inventory and then jump to a review site, then to a third-party listing site to compare pricing and availability. When they do find a vehicle they like, often they just go to the dealership to see it. Perhaps their visit is preceded by a phone call or internet inquiry to confirm the…

Continue

Ready for a Trade-in? 5 Signs it is Time to Upgrade Your Car

Posted by Lizzie Weakley on December 8, 2016 at 9:57am 0 Comments

Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for various reasons that include sentimental and budget concerns. Whatever your reason, it's important to recognize that there are times when upgrading is the wisest action.



Growing Maintenance List



Many car owners hate change and ignore a growing list of maintenance issues even when those problem cause higher monthly bills then new or used car payments. They also ignore common problems that continue after repairs, such as a check engine light that never goes out and loud…

Continue

The Big Easy Survival Guide for NADA100

Posted by Joey Little on December 7, 2016 at 9:59am 1 Comment

 

Chapter 1: Get Prepared

 

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know leading up to the biggest convention of the year:

 

  • This year is NADA’s 100-year anniversary, so for just about everyone in automotive, New Orleans is the place to be this January.  It’s going to be electric as dealers from around the country converge on the city to connect, share, and learn about everything that’s new in the industry.

 

  • AutoAlert will leading the way with innovation and industry insights, so be sure to catch my not-to-be missed…
Continue

A Simple Checklist To Prevent Employee Theft

Posted by Erik Nachbahr on December 7, 2016 at 6:47am 0 Comments

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.

 

Now your competition is reaping the benefits of your dealership's marketing dollars. If you're lucky, that list of contacts is the only thing the salesperson took. In some cases former employees take a lot more than that.

 

In fact, right now an ex-employee could be logging into your CRM to steal leads and view your recent sales activity, and you don't even know it's…

Continue

Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 6:09am 0 Comments

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on understanding what the customer will do next.

 

An article in MediaPost, recently shared some of the basic precepts in the book, including the fact that roughly half of a customer’s buying decisions are based on how they FEEL about a company and that understanding the psychology behind why they choose a…

Continue

5 Emotional Intelligence Traits That Sell More Cars

Posted by Mike Poskey on December 6, 2016 at 3:32pm 0 Comments

One of the mysteries of the auto dealership world is why general managers and general sales managers assume that low productivity and the resulting high turnover…

Continue

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

Posted by Joey Little on December 6, 2016 at 9:12am 0 Comments

This Week in Social Media

 

News for the Week of December 5

 

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create Moments on their mobile devices.  Moments allow users to combine their favorite Tweets—their own and those of others—to share insights and perspectives on the topics of interest to them.  Simply by adding a Tweet, then clicking the downward arrow in the Tweet details, that Tweet can be added to Moments and published.  Dealerships, consider turning your on-the-lot interactions and showroom news into Moments you can use to drive engagement and capture the…

Continue

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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