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Started by Max Thorp in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Enlow Oct 4. 2 Replies 0 Likes
Started by Miki Crespo in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Enlow Sep 29. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 12. 0 Replies 0 Likes
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Grace Curtis Jul 20. 8 Replies 6 Likes
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jul 18. 0 Replies 1 Like
Started by Priya in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 15. 0 Replies 0 Likes
Started by Priya in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 26. 0 Replies 0 Likes
Started by Priya in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 20. 0 Replies 0 Likes
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so.
In particular, although the use of personalization in search engine marketing is quite sparse (18% of company respondents), almost half (48%) of company…Continue
At #JDPowerAMR, you'll hear from the best and learn from the best.
You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and companies that are revolutionizing the path to purchase and challenging the status quo.
Especially for dealers, we know networking is key. Those "AH HA!" moments come from those that know you best, share in your struggles, and want to share in your success! Register to connect with other dealer groups at…Continue
Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers
Boca Raton, FL –October 21, 2016 – Gubagoo, the fastest growing and most innovative provider of solutions to the automotive industry, today announced that it now offers complete and seamless integration with Facebook Messenger. Gubagoo is one of the first chat providers in the automotive industry to offer this feature on the world’s largest social network, which has nearly 1.7 billion users to date. The new functionality is the latest in a series of game-changing innovations from Gubagoo that make it easier and…Continue
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can purchase a car that suits their needs, there are several different ways to help them with each step of the process.
1. Look for Cars with a Warranty
The car that your teen uses should come with a warranty to ensure that it continues to run well and doesn't cost extra if repairs are needed in the future. This will allow the car to remain reliable with a vehicle that is safe to use for several years.
2. Discuss Their Needs…
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market, there are so many different platforms, it can be tough to decide where to begin. When it comes to visual content, consumers could be turning to TV, YouTube, Netflix, Hulu, Vudu, you name it. But here’s the thing: In order for your content to get the attention it deserves, you…Continue
I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service conference break out in front of me.
In my 38 years in the auto industry I have worked on the OEM side, in dealerships and as a vendor and I have truly never seen such a desire to learn from dealers, their managers, vendors and FCA personnel. More than 1,200 attendees gathered over three days to discuss how to acquire new and retain current customers. And over 50% of those attendees were dealer managers and decision makers. As…Continue
Whether you are planning a long ride across the country or purchased a new motorcycle to save money on gas, safety should be your number one priority. All it takes is a single mistake or lapse in judgment, and you might find yourself dealing with ongoing injuries that will change your life forever. Here are four tips that all motorcycle owners should keep in mind every time they get on the road.
Always Drive Defensively
The best thing a motorcycle owner can do is change their mindset about riding. While it is an exciting way to travel, riding a motorcycle is much different than operating a vehicle. You must assume at all times that no one else can see you and could put you in danger at any moment. Unlike cars…Continue
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.” But guess what? Even though they are “just looking,” those lookers turn into test drives and test drives turn into sales.
There’s not much difference between those lookers and a customer that walks in with a mailer, proudly announcing their hope of being the big “grand prize winner.” Gift-seekers definitely don’t show up intending to buy a car, but a gift-seeker can turn into a looker. A looker can turn into a test drive. And a…
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or “value proposition” message. The goal of this message is inspire, motivate and make people want to buy your cars.
Dealers, if you don't know your why, I highly recommend finding it. Author Simon Sinek has a book called "Start With Why" and a course on how to find your why. There are dozens of articles on the Internet that can help you find your why. I won't go into that here because the purpose of this blog is not to help you find your why.
The purpose of this…Continue
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world. All these things are causing a major shift in the way dealerships must interact with and talk to shoppers in order to win their approval. Just about everything—from diapers to produce to giant bags of pet food—can be purchased online, and consumers are looking for businesses that can offer the convenience of online shopping to meet their needs.
Does this mean the end for traditional dealerships? No way! But it does mean changes are in order—changes in mindset, service, and efficiency. Sure, some people are already buying cars online, and…Continue