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Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by James Mustico on Monday. 6 Replies 0 Likes
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Started by Kyle Hayden in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Big Tom LaPointe Apr 20. 1 Reply 1 Like
Started by Kyle Hayden in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Big Tom LaPointe Apr 20. 2 Replies 2 Likes
It may be junk mail to some people, other view it as a dead resources, but smart automotive dealers know that direct mail advertising means cars sold, and a lot of them. Automotive direct mail marketing is making a comeback after spam legislation and spam filters caused many advertisers to shift away from email…Continue
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:
Your files have been encrypted by TeslaCrypt. Your documents, photos, database and other important files have been encrypted. Private decryption key is stored on a secret Internet server and nobody can decrypt your files until you pay and obtain the private key.
You have 96 hours to submit the payment. If you do not send $18,000 in bitcoins within provided time, all your files will be permanently crypted and no-one will be able to recover…
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in gross margin and 85% in sales growth.”
Emotion sells because it happens on a very instinctive level. People may not be aware of why they're buying--they just know they feel good about it.
So how do you create emotionally appealing inventory videos? Visually, most inventory videos are pretty straightforward. Typically they're two to four minutes in length and show the interior and exterior of the vehicle. They…Continue
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires, attempting to appease and retain customers.
A lack of parts availability for these recall repairs has already presented a huge challenge for many dealers. Customers are upset and there is sadly very little dealers can do to help. How do you handle a customer that has been informed that they will now have to drive an unsafe car for as long as 6 months before a part is available?
As it is such a huge issue,…Continue
While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the competition?
Most consumers love sales and discounts.
In fact, the whole reason negotiation exists in showrooms is the perception of a “good deal,” which is completely subjective and varies from dealer to dealer, as well as customer to customer. A whole new sector of business has sprung up that offers consumers advice on what a good deal is. Then let’s look at Black Friday -- a cultural phenomenon where customers camp out for weeks to save $200 on a television. It’s surprising the…