Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Ujj Nath posted a blog post

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.In fact, the most influential new technology may well be…See More
5 hours ago

Vendor
Himanshu Dixit posted a blog post

Why students require dissertation writing services?

Both average and seasoned students need professional help when it comes to dissertation writing. Drafting this academic paper is quite complicated as compared to other types of assignments. Moreover, dissertation contributes significantly to final year grades as mentioned earlier. So, if you want to be on the safe side, it is better to take up our dissertation writing services. Reasons why you need to avail dissertation…See More
12 hours ago
Kent Charlie posted a blog post

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know

Driverless vehicles will soon be here before you even know it.Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by 2020.These vehicles can transform our lives in ways more…See More
14 hours ago
Carl Burger updated their profile
yesterday
Black Book posted a blog post

Sub-Compact Crossovers Weak in Holding Value

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …See More
yesterday
Thomas Lee posted a blog post

Top 6 Reasons Cars Break Down and How to Avoid Them

Has your car ever broken down?If so, you will know just how frustrating it can be, especially if it leaves you stranded and uncertain how to get moving again. You can take certain steps to avoid breaking down, though, and we take a look at 6 of the most common below – as well as how to avoid them.Simple Overheating  Overheating is…See More
yesterday
Anica Oaks's blog post was featured

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.You can avoid an expensive fine and pass by any…See More
yesterday
Mike Gorun's blog post was featured

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without…See More
yesterday
Scot Eisenfelder's blog post was featured

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t interest or aren’t relevant to us.How do you get customers to pay attention to your…See More
yesterday
Vidushi Jain's blog post was featured

What Makes Integrated Text And Voice Tracking So Powerful?

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online tracking just paints one side of the picture. To…See More
yesterday
Timmy D. James's blog post was featured

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through various means -- and the competition is getting vicious.I…See More
yesterday
Profile IconChris Sweeney, Jessica Woods, Darrion Berry and 4 more joined Automotive Digital Marketing
yesterday
Crystal Hartwell posted a blog post

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement Detroit, MI – Reviver Auto, creator of the world’s first digital license plate, today announced that 100,000 RPlate Pros…See More
yesterday
Anica Oaks posted a blog post

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.You can avoid an expensive fine and pass by any…See More
yesterday

Coach
Michael Pokora posted a discussion

How To Really Make Money Selling Used Cars

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…See More
yesterday
Kara Masterson posted a blog post

4 Ideas for Getting Rid of Your Old Vehicles

People do not care for cars the way they used to. Some cannot afford to fix their vehicle while others simply consider their old cars junk, which could be a factor in the spike of abandoned cars some cities are seeing. You do not want to do this when you can safely get rid of your car in the following ways.…See More
yesterday
Mike Gorun posted a blog post

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without…See More
yesterday
Vidushi Jain liked Vidushi Jain's blog post What Makes Integrated Text And Voice Tracking So Powerful?
yesterday
Jasen Rice posted a video

Quick Tip 38: What Percentage of Your Inventory Should be Trades vs. Purchases

In this video, Jasen Rice goes over -what percentage of your inventory should be trades vs. purchases -how purchases affect pricing and turn around time Lotp...
yesterday

Dealer
Leonard Buchholz posted a blog post

Why Training is Important

"They Train, Train, Train and then they Train some more. Training is not an event. It is not a punishment. In most cases, it's not even permanent. That is why you have to keep doing it over and over."Excerpt from "200K in 200 Days" http://amzn.to/2D9bJF2See More
Monday

ADM Blog Posts

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Posted by Anica Oaks on January 16, 2018 at 9:17am 0 Comments

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.

You can avoid an…

Continue

Communication Makes Everything Easier

Posted by Mike Gorun on January 16, 2018 at 6:59am 0 Comments

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

Continue

Attention Customers…Are You Paying Attention?

Posted by Scot Eisenfelder on January 15, 2018 at 6:44am 0 Comments

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…

Continue

What Makes Integrated Text And Voice Tracking So Powerful?

Posted by Vidushi Jain on January 12, 2018 at 10:30pm 0 Comments

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and…

Continue

Don’t Let Your Dealership Become a Casualty of War

Posted by Timmy D. James on January 12, 2018 at 6:51am 0 Comments

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

Continue

Why Lithium Is the Future of Automotive Batteries & Why That Impact Will Be Bigger Than Expected

Posted by Veronica Pembleton on January 11, 2018 at 9:00am 0 Comments

If you approach the subject of batteries from a broader sense, you’ll have heard in your day to day life people complaining that batteries these days are too expensive, are poor, run out quickly, take too long to charge.

Whether this refers to a car battery,…

Continue

Reality Check: Car Ownership is Declining in Key Cities

Posted by Kevin Root on January 11, 2018 at 7:30am 0 Comments

And Why We Should Care….

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…

Continue

Buck the Marketing Status Quo

Posted by Ben Hadley on January 11, 2018 at 6:30am 0 Comments

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

Continue

Make customer service smarter - Forrester analyst Kate Leggett suggests

Posted by Thomas F. Jung on January 11, 2018 at 12:00am 0 Comments

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority.  If the customer is not satisfied, you are doing it wrong.

 

Here is what…

Continue

Why invest in customer experience in 2018

Posted by Thomas F. Jung on January 11, 2018 at 12:00am 0 Comments

Every business has only one objective: reaching customers and obtaining their attention.

This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers.…

Continue

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ADM Forum

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. yesterday. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30, 2017. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20, 2017. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17, 2017. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

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