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November 15, 2016 to November 16, 2016 at Hilton Cincinnati Netherland Plaza - Downtown Cincinnati (10 minutes from the Airport Cincinnati (CVG)
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Started by Nathani Abhishek in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related on Wednesday. 0 Replies 0 Likes
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Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize the dealership and offers the dealer more opportunity to develop a relationship with the customer and avoid defection to independents.
In the customer ownership lifecycle, these…Continue
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience. After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S. Customer expectations and experiences drive their purchasing decisions, as well as word-of-mouth recommendations from peers. In fact, positive interactions with businesses are even more influential for shoppers than businesses that are able to offer the most innovative products. Paul Greenberg, author of CRM at the Speed of Light said it well:
If a customer…Continue
Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult, no matter who you are. When it comes to online ads, this generation doesn’t think twice about skipping them altogether. In fact, a full 60% of millennials block ads, and thanks to ad-blocking technology, it’s as easy as adding a browser extension and clicking a button. But why the aversion to ads? And what, if anything, are businesses doing to change the way consumers feel about viewing…Continue
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call Monitoring & DealerSpecials’ CallWatch Call Monitoring. Taking a comprehensive look at both will allow the dealership the chance to view the pro’s, con’s, and abilities that these two products bring to dealers nationwide
First however, let’s look at call monitoring itself. Inside the dealership call monitoring is a tried and tested method of…Continue
We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more.
While website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still pitfalls.
First, the same response delays that plague dealer chat are still a risk for text. An operator needs to respond within 7 to 10 seconds to ensure a quality experience for the shopper. Once the conversation begins, the operator needs to be well-scripted to help the website…Continue
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
A lot of buyers are unaware of the online operations dealerships have. These are the operations that allow you as the buyer to negotiate and strike a deal remotely. Negotiating online allows you to avoid financing and insurance. Here, as a buyer, you may encounter extra fee and add-ons which could threaten the negotiated deal. The moment you get a desirable car from the online inventory, choose to have the paperwork over the phone. In any case, you can get out of the deal in a shorter time. In fact,…Continue