Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Volvo to Invest in Sibling Lynk & CO (7/20/17)

Volvo to invest in sibling Lynk & CO; Audi in hot water over ad; Judge allows VW bondholder suit to proceed; NAFTA talks to begin mid-August; Next Nissan Leaf to sport 'e-Pedal.'

Chevy Store, Ravaged by Fire, Soldiers On (7/19/17)

Chevy store, ravaged by fire, soldiers on; Lease penetration falls; GM wins ignition case; Robo-car bill advances; BMW backs Shift; Truck, brake innovators; Buick's '18 Regal GS.

Mich. Chevy Dealership Goes Up in Flames (7/19/17)

Mich. Chevy dealership goes up in flames; GM invests in software startup; Musk cousin leaving Tesla; '18 Lincoln MKX spied; No new Vipers? No problem for supercar-maker VLF.

Diesel dilemmas for Daimler, Porsche (7/18/17)

Diesel drama: Daimler recalls 3 million Benzes, Porsche considers ditching, Cities mull bans; Promises made to keep Toyota?; Worker hurt at Volvo S.C. site; Microsoft-Baidu deal.

EV Startup Sought Sale to Ford - Report (7/18/17)

EV startup Lucid sought sale to Ford - report | Future-proofing Porsche | Tesla expands board | Nissan-UAW and autonomous-car votes set | 30-year BMW veteran joins Faraday Future

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Clayton Burton

by Clayton Burton We help dealers cut costs and enhance in-store marketing with showroom digital signage, WaitTV wait area TV, showroom background music with custom ads, and telephone on hold messaging.


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Auto Industry Marketing and Advertising News


Latest ADM Activity - Click "More" at bottom!

Timmy D. James posted a video

Google's 5 Auto Shopping Moments: Part 5 - Am I Getting a Good Deal

Flick Fusion COO Tim James continues explaining Google's 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series....
2 hours ago

Sania Baker posted a blog post

700-R4 Vs. 4L60E Vs. 4L65E: Which One To Consider?

General Motors’ transmissions’ 1982–1989 Turbo-Hydramatic TH700-R4, 1990–1991 4L60, 1992–2000 electronic 4L60E, 2001–2005 4L65E, and the 2006-and-newer 4L70E were all designed to replace the tried-and-true TH350.The 4L60E is basically a digitally controlled 700-R4. The first 700-R4 was built as a Corvette four gear automatic with overdrive. This was back in 1982. This initial version was designed with a bolt-on extension housing and employed a throttle-valve cable that was installed to signal…See More
3 hours ago

Emma Sturgis posted a blog post

3 Signs Your Transmission May Be Getting Ready To Kick The Bucket

Image Source: PexelsYour car is likely your lifeline. It gets you back and forth to work, gives you a way to take the kids where they need to go and allows for going to appointments and running…See More
20 hours ago
Ben Jansen posted a blog post

Top 6 Things You Didn't Know About the New Nissan Titan

For folks looking for a powerful, full-size pickup truck, the Nissan Titan isn't usually the truck that first comes to mind. While the smaller Nissan Frontier is usually the pickup of choice when people think of the Nissan brand, the new Nissan Titan comes with several features and specs that put it in the class of the Dodge Rams, the Ford F-250s, and other larger pickups that have stolen the spotlight in recent years. Below we will look at six of the top features of the new Nissan Titan that…See More
Profile IconTes Jones, Ben Jansen, Devin Daly and 4 more joined Automotive Digital Marketing ProCom

Rahul Khatri posted a blog post

How To Choose The Best Car Dealerships For Your Needs

Car dealerships in Mesa are quite many. It is one of the top retail industries in almost each city around the globe. People like you are always on the look out to buy cars. It happens for many reasons including the need for transportation and making an investment. Thus, at any state in the economic, the public is demanding to buy motor vehicles. However, it is not a walk in the park finding a reliable and trustworthy dealership. These ideas will help on how to choose the best car dealership for…See More
Jessy johnson posted a blog post

How To Choose The Right Car Loan?

All of us wistfully turned our heads when that shiny new car zoomed past. The colour, the design, the cut, and that amazing body. Oh! The feeling of riding one is like none other. There are many a car lover out there but quite often, the cost makes these beauties out of reach.That’s when a car loan comes in handy. A financial loan from banks that help you buy the vehicle of your dreams. A true financial innovation. When you decide to avail one, make sure to check you are buying the right one.…See More
Melvin Mann commented on Steve White's blog post Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
"Cash for cars Car Crushers junk Cars with or without titles is located in the state of Georgia, and aims to be the “Go to Junk Car buyer company” which pays the most cash for junk cars even when other companies won’t even…"

Jasen Rice posted a video

Lot Party Tip 30: Where Are You at Price to Market?

In this Lot Party tip, Jasen Rice discusses where dealers are at price to market and where they should be. Lotpop will provide the people and processes for a...

Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

 Southern California landmark dealership changes ownership after 57 years   Irvine, CA, July 18, 2017 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised Honda of Hollywood, one of Southern California’s oldest Honda dealerships, in its sale to Bakhtiari Auto Group.  Honda of Hollywood is owned by Patricia, Don, and Bill Robertson. With this acquisition, Bakhtiari Auto Group will own eight dealerships in California, including Ford, Honda,…See More

John Sternal posted blog posts

Mike Gorun posted a blog post

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.In a …See More

Mary Jones posted a blog post

Pro Tips for Navigating Car Insurance for an International Student

When it comes to studying abroad a very common point of concern for all international studentsis car insurance and its cost. As obtaining a car insurance is a prerequisite for international students and students struggle to get the best…See More
Derek Crowden posted a blog post

Car Dealers Often Make These Mistakes In Online Marketing

Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most common mistakes that the dealerships make.Lack Of Mobile Experiences For VisitorsPrint…See More
Kara Masterson posted a blog post

Money and Mustangs: 4 Tips to Fix Your Car on the Cheap

There's no good time for your car to need repairs, but for many of us, it seems to happen at the worst moment possible. If you hear rattling in your engine, your mind is bound to quickly go to how much it could potentially cost you. While car repairs aren't inexpensive, they don't need to be financially ruinous either. Here are four tips to fix your car on the cheap.…See More

Black Book posted a blog post


According to Black Book® data, the average price of a used vehicle for model years 2012-2016 decreased in value -1.3%, slightly more than the -1.2% change in May. Cars overall dropped -1.8% (unchanged from last month), and trucks decreased -0.8% in value during June. All vehicles are averaging a 12-month depreciation of -16.7%.In June, Small Pickups had the lowest monthly depreciation at -0.1%. Vehicles in the Small Pickup segment include the Toyota Tacoma, Chevrolet Colorado, GMC Canyon,…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Google Analytics Tip - Improving Remarketing Campaigns

Posted by Brian Pasch on July 8, 2017 at 4:00am 0 Comments

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…


SMARTER Specs Suggest Complex Tests

Posted by robert djone on July 7, 2017 at 1:00am 0 Comments

Both of the Race to the Top assessment consortia published frameworks that provide some clues as to what we can expect in the new tests that will be introduced in the next few years. Both organizations are inviting feedback. SMARTER Balanced Assessment Consortium…


What Happens When Company Culture Breaks Down?

Posted by Mike Gorun on July 6, 2017 at 6:29am 0 Comments

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …


Auto/Mate Announces Keynote Speaker and Final Session Breakouts for its Customer User Summit

Posted by Mike Esposito on July 5, 2017 at 8:00am 0 Comments

ALBANY, N.Y. – July 5th, 2017 – Auto/Mate Dealership Systems ( announced today that Lisa Copeland of Lisa Copeland Global Enterprises has been chosen as the keynote speaker for its Customer User Summit on October 11-13, 2017, in San Antonio, TX. Copeland will…


The Often Forgotten but Most Important Person in Your Dealership

Posted by Bill Wittenmyer on July 5, 2017 at 6:44am 0 Comments

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the…


Social Media Advertising Hacks For Automotive Marketers

Posted by Ralph Paglia on July 4, 2017 at 6:00pm 1 Comment

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…


86% of Consumers Want This When Buying a Car

Posted by Kevin Root on June 29, 2017 at 9:00am 0 Comments

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.

We all know buying a car is a…


Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Posted by Mike Gorun on June 27, 2017 at 6:46am 0 Comments

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…


How To Use Reddit For SEO & Content Marketing Research

Posted by Manny Luna on June 27, 2017 at 12:00am 0 Comments

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.…


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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.

You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.

Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.

Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit “Fantastic Beasts” is in cinemas in November.


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

First Shift: Volvo to invest in sibling Lynk and CO

Volvo to invest in sibling Lynk and CO; Audi in hot water over ad; Judge allows VW bondholder suit to proceed; NAFTA talks to begin mid-August; Next Nissan Leaf to sport 'e-Pedal.'

Chrysler will only tout minivan's electric plug in California

Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part.

Buyers facing fewer scripted FandI pitches

Word tracks, once a standard in the FandI industry, may be falling by the wayside, and for good reason, according to a recent survey and FandI experts.

Chevy bowtie hides behind oval wrap

Chevrolet mocks up a Silverado to look like an F-150 in the latest video to top our viral video charts.

Audi made an ad in China comparing a wife to a used car -- it's not going over well

In an Audi commercial from China, a mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she's up to standard. The scene was used in an ad promoting used Audis.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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