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Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Grace Curtis Jul 20. 8 Replies 6 Likes
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jul 18. 0 Replies 1 Like
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Started by Kelsey M. in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Clifford VanMeter Jun 19. 1 Reply 0 Likes
Started by Kyle Hayden in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Clifford VanMeter Jun 19. 3 Replies 2 Likes
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Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical dealer.
Proof is in the attached graphic that promises a shopper that they will receive a response to their trade-in quote request within 24 hours.
TWENTY-FOUR HOURS?! I know from experience that a Tesla dealer will typically respond faster, but this underwhelming follow-up commitment is proof that dealers who are spot-on with their response and follow-up can easily compete and BE the wolf, not FEAR the…
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:
While you personally may not believe social media is worth the time and effort -- your customers certainly do. For instance, customers now use social media to reach out to their airline when a flight is delayed or something happens. And, guess what? If it is one of the major airlines, they tend to respond.
Why do so many…Continue
Every driver wants to reduce long-term costs related to their vehicle. Although car owners must typically purchase a new car battery roughly every four to five years, many reduce the lifespan of their batteries through neglectful habits. Follow these tips to get the most life out of your car's current battery.
Clean and Secure It
Poor connections at the terminals can cause a reduction in power. Clean around your batteries terminals regularly to improve the connection, and remove any dirt on the battery to prevent debris from building up on the terminals. Additionally, according to Mobil a car battery that moves even a little bit…
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle from you. Your dealership has already built a relationship with the costumer. But in most dealerships, it's not that easy. And while purchasing leads and advertising is a part of the marketplace game, there should always be a lookout strategy for new opportunities. For instance, there’s a wealth of equity hiding in plain sight, patiently waiting to be mined out of the dealership CRM.
Here's three strategies on how to sell more…Continue
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying. Now, more than ever, it’s essential to meet shoppers’ expectations in order to stay on top of your game and succeed in a crowded and fast-paced marketplace.
Technology, the Catalyst for Change
Although traffic in your dealership may seem to be lighter, cars are selling. That’s because…Continue
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...
I am here to tell you that there is a huge possibility that in your dealership there are too many hands in the cookie jar. What do I mean? You really want to know? Well here it goes...
There are dealerships that operate in a very organized fashion with tight but effective processes while other dealerships operate under mass chaos. The chaos happens the culture of the store is not properly set and managed. So what happens is…Continue