Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Mark Thompson posted a blog post

The Good Car Exhaust System For Amazing Performance

Drivers often ignore car exhaust when upgrading their automobile, although they perform an important role in the way a car drives. A good exhaust system is a great sound insulator and it also cleans the fumes coming out of the car engine. Another importance of the exhaust system is that it allows the engine to have more power by removing the unwanted fumes. There are several areas that comprise the exhaust system, such as the consumption, and the muffler. It is recommended that you buy all the…See More
6 hours ago
Erik Dahlen and Ralph Paglia are now friends
22 hours ago
Black Book posted blog posts
22 hours ago
Lizzie Weakley posted a blog post

5 Ways to Find the Right Car for you

If you are getting ready for your first car, then you probably have no idea where to start. The excitement of buying a vehicle is probably overwhelming you into a frozen state of mind. All you know is that you need to find the right car so you don’t get stuck with something disappointing. The following are five tips that you can use to find a car that is right for you:1. Write a List of Qualities That You DesireThe first step in the process of finding a car that is right for you is writing down…See More
23 hours ago
Josh Whitlatch posted a blog post

THE TALE OF THE E-MAIL FALLACY

 Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  Those clever, creative minds convinced the Email that it could be more.  More than just a message. More than the exchange…See More
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Clarence U Romero posted videos
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Clarence U Romero posted a status
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Clarence U Romero posted a status
"SubPrime on the rise, get the most valuable appointment opportunities with www.CreditYes.com Clarence Romero 201.993.8311"
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Clarence U Romero updated their profile
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Influencer
Paul Potratz posted a blog post

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make…See More
yesterday

Influencer
Mike Esposito liked Erik Nachbahr's blog post Ransomware Attacks on the Rise: What Every Dealer Needs to Know
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Influencer
David Metter is now friends with Bernardo56 and Charlee Public Relations
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Influencer
David Metter posted a blog post

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get buyers into your store. You can’t get a home run without rounding the other three…See More
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Hannah Philpott posted a status
"Have you registered for this FREE #ASWeb yet? TODAY at 2:00 EST https://goo.gl/51ZlFp @GinaReuscher @FlickFusion"
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Influencer
Larisa Bedgood posted a blog post

5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car DealershipsEmail marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).According to research by Naked Lime, emails yields about…See More
yesterday

Influencer
sara callahan commented on sara callahan's blog post How to Differentiate Your Dealership during the Recall Crisis
"Thanks Chris. Great points. And yes, as far as local marketing and media efforts, that is exactly what I am saying. To use as many channels as they can to get information out that they are there to help. And to also be a source of useful, trusted…"
yesterday
Ravi Khurana updated their profile
yesterday
Profile IconAarif Habeeb, Irina Queen, Erik Dahlen and 1 more joined Automotive Digital Marketing ProCom
yesterday
Ravi Khurana posted a blog post

Advantages Of A Long-Term Two-Wheeler Insurance Policy

Purchasing insurance coverage for your two-wheeler just got less complicated! Insurance Regulatory and Development Authority of India (IRDAI) have introduced a long-term insurance plan for two wheelers.Under the same, two-wheeler proprietor does not require to renew their policies each year. Alternatively, they could choose a coverage for around 3 years. What's more, by choosing  long-term coverage you're immune to the revision of third party prices  every year ensuing in significant…See More
yesterday

Influencer
Jon Floyd's blog post was featured
yesterday

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Automotive Direct Mail Marketing - Dead or Alive?

Posted by Jon Floyd on May 23, 2016 at 8:00am 0 Comments

Automotive Direct Mail Marketing - Dead or Alive?

Automotive Direct Mail Marketing - Dead or Alive?

It may be junk mail to some people, other view it as a dead resources, but smart automotive dealers know that direct mail advertising means cars sold, and a lot of them.  Automotive direct mail marketing is making a comeback after spam legislation and spam filters caused many advertisers to shift away from email…

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8 Steps to Be the Destination Dealer for Women

Posted by Anne Fleming on May 18, 2016 at 1:00pm 2 Comments

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:

1. Engage each one of your female ups in a respectful manner, or they will walk out the door and not be heard from again. Begin tracking how many convert to sales each month.

 …

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Using Twitter to Grow Your Brand

Posted by Paul Potratz on May 20, 2016 at 12:53pm 0 Comments

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter:…

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Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Posted by Erik Nachbahr on May 19, 2016 at 10:35am 0 Comments

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen:

 

Your files have been encrypted by TeslaCrypt. Your documents, photos, database and other important files have been encrypted. Private decryption key is stored on a secret Internet server and nobody can decrypt your files until you pay and obtain the private key.

 

You have 96 hours to submit the payment. If you do not send $18,000 in bitcoins within provided time, all your files will be permanently crypted and no-one will be able to recover…

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How to Create Emotionally Appealing Inventory Videos

Posted by Gina Reuscher on May 19, 2016 at 5:07am 0 Comments

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in gross margin and 85% in sales growth.”

 

Emotion sells because it happens on a very instinctive level. People may not be aware of why they're buying--they just know they feel good about it.

 

So how do you create emotionally appealing inventory videos? Visually, most inventory videos are pretty straightforward. Typically they're two to four minutes in length and show the interior and exterior of the vehicle. They…

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How to Differentiate Your Dealership during the Recall Crisis

Posted by sara callahan on May 17, 2016 at 5:51am 2 Comments

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.

 

Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires, attempting to appease and retain customers.

 

A lack of parts availability for these recall repairs has already presented a huge challenge for many dealers. Customers are upset and there is sadly very little dealers can do to help. How do you handle a customer that has been informed that they will now have to drive an unsafe car for as long as 6 months before a part is available?

 

As it is such a huge issue,…

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What Would Your Customers Do If There Weren’t Any More Discounts?

Posted by Mike Gorun on May 17, 2016 at 5:00am 0 Comments

Loyalty is a fickle thing.

While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the competition?

 

Most consumers love sales and discounts.

In fact, the whole reason negotiation exists in showrooms is the perception of a “good deal,” which is completely subjective and varies from dealer to dealer, as well as customer to customer. A whole new sector of business has sprung up that offers consumers advice on what a good deal is. Then let’s look at Black Friday -- a cultural phenomenon where customers camp out for weeks to save $200 on a television. It’s surprising the…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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