Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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$15B VW Deal Aids Owners, Air, Green Tech (6/28/16)

$15B VW deal aids owners, air, green tech; NHTSA weighs in on actor’s death; Camry most American vehicle; Jeep most American brand; Leno OK after rollover.

Lincoln Service Perk Offers Free Pickup, Delivery (6/28/16)

Lincoln service perk offers free pickup, delivery; Takata CEO to quit; VW to pay $15B in U.S.; Store stints for Benz brass; Mitsubishi hits the 'Ground' running.

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Key and Car Tracking logo

by David Whitt Eliminate the wait for your customers to test drive a car!

Power Minute 10

by Kris Rosychuk Gen Y is comprised of the single largest generation in U.S. history, encompassing some 80 million people. What does this mean to today's retailers? Watch brief video: http://www.jdpower.com/content/jd-power-pin-powerdealer

Power Minute Video 9

by Kris Rosychuk April retail sales grew 49K units over last year, slightly better than forecast. What will this mean for the month of May? Watch brief video: http://www.jdpower.com/content/jd-power-pin-powerdealer

200,soil,9inc

by Safikul Islam This handicraft product West Bengal, Krishnagar famous . Any one can contact for purchase.

200,soil,9inc

by Safikul Islam This handicraft product West Bengal, Krishnagar famous . Any one can contact for purchase.

Auto Industry Marketing and Advertising News

Proterra releases fast-charging EV patents to the wild

Filed under: ,,,,,,,

Electric bus maker Proterra is opening up three of its bast-charging technology patents so that anyone making heavy-duty EVs can add overhead chargers.

Continue reading Proterra releases fast-charging EV patents to the wild

Proterra releases fast-charging EV patents to the wild originally appeared on Autoblog on Tue, 28 Jun 2016 08:10:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!


Influencer
Paul Potratz posted a blog post

Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success. If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers. On this episode, Paul explains how you can start…See More
9 hours ago
Black Book posted a blog post

Most Segments Decline at a Steady Pace

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
10 hours ago

Coach
Vince Sgabellone and Ralph Paglia are now friends
13 hours ago

Influencer
Joey Little posted blog posts
13 hours ago

Influencer
Jim Leman posted a blog post

SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visitTAMPA, FLA, June 28, 2016 – SurgeCurve™, a new web-based customer engagement and marketing tool launched today with 12 beta active sites, announced SurgeCurve CEO Matt…See More
14 hours ago

Vendor
Tim Clay's blog post was featured

Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…See More
21 hours ago

Influencer
Ralph Paglia's 6 photos were featured
21 hours ago

Influencer
Ralph Paglia posted a blog post

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?eMail marketing is a vital and cost-effective communication medium.Dealers using the right eMail Marketing have the results to prove it. In order to have a truly complete and effective Automotive Digital Marketing…See More
yesterday

Vendor
Alexia Henson was featured
yesterday
Profile IconVince Sgabellone, Michael Thomas and John Bechtol joined Automotive Digital Marketing ProCom
yesterday

Vendor
Michael Thomas posted a blog post

Measuring ROI of Digital Marketing in Automotive

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to $8.49 billion in…See More
yesterday

Vendor
Tim Clay posted a blog post

Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…See More
yesterday

Influencer
sara callahan liked Alexia Henson's blog post How Two Birds with One Stone Protects Your Investment
yesterday

Influencer
sara callahan liked Gina Reuscher's blog post The Writing Is On the (Facebook) Wall but May Not Be for Long
yesterday

Vendor
Alexia Henson posted a blog post

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than…See More
yesterday

Vendor
Erik Nachbahr posted a blog post

Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers

Timonium, MD – June 27th, 2016-- Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions. As a certified ShoreTel partner, Helion is authorized to work with auto dealers to design, program and implement custom UC systems, provide support for day-to-day operations and perform high-level…See More
yesterday

Influencer
Cory Mosley's video was featured

Turn A Setback Into A Comeback - Work On Yourself Wednesday

Turn A Setback Into A Comeback Work On Yourself Wednesday Season 6, Episode 4 We all love a good comeback story! Watch more videos http://www.corymosley.com/...
yesterday

Vendor
Gina Reuscher's blog post was featured

The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends. Then along came social media, which almost instantly transformed society from one which was largely based on local interactions, to…See More
yesterday
Rahul Paul's blog post was featured

Today’s successful Used Car Dealers are spending their money in the right places

Used car dealers today have to be digitally charged in their marketing.What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers are looking for information that replaces…See More
yesterday

Vendor
Priya posted a discussion

Customer Uses the F-Word and We Cried

When a customer uses the F-word in a conversation with a brand, it's generally to vent some frustration. And when it happens, the support team gets really sad, sometimes to the point of tears - http://bit.ly/2942ObTSee More
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Posted by Ralph Paglia on June 27, 2016 at 7:50pm 0 Comments

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?

  • eMail marketing is a vital and cost-effective communication medium.
  • Dealers using the right eMail Marketing have the results to prove it.



In order to have a truly complete and effective Automotive Digital Marketing Strategy, car dealers must periodically review and update their eMail Marketing Strategies, and the tactics used to implement those strategies. I recommend quarterly reviews. which would include the GM or Dealer Principal, along with key managers and those responsible for marketing and campaign execution. 

Over the past…

Continue

Increasing Service Revenue Is All in the Details

Posted by Tim Clay on June 27, 2016 at 6:58am 0 Comments

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it increase.

 

Manufacturers are certainly pushing dealers to expand their service facilities to increase shop capacity. But what about that dealer that simply can’t afford it, doesn’t have the real estate or simply doesn’t want to make that investment?

 

Well, there is a simple way to guarantee an increase in service revenue -- and it doesn’t require any additional investment – only something that service managers should be doing already. And that is analyzing service…

Continue

Measuring ROI of Digital Marketing in Automotive

Posted by Michael Thomas on June 27, 2016 at 8:00am 0 Comments

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.

According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to…

Continue

How Two Birds with One Stone Protects Your Investment

Posted by Alexia Henson on June 27, 2016 at 6:00am 0 Comments

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than five blocks for service, which makes mailing more than five miles out from your dealership a huge gamble. But where there’s no risk, there’s no great reward either.

To be smarter with your marketing dollar, include a service insert with your sales mailer. Target customers for both sides of the business—and you can target service customers farther out without putting a lot of money at…

Continue

Auction Buzz

Posted by Barry Neuman on June 25, 2016 at 5:32pm 0 Comments

THEY LET ME IN!!!

" I refuse to join any club that would have me as a member" Groucho Marx.

 

If my hunch is right, I've just "joined" one of the most successful wholesale operations in the business today.....

I've just signed up to buy cars at Carmax auctions for dealers!!

Fred Stark, AVP, Auction Services Operations GETS IT!

Fred and his team at Carmax Wholesale Auctions understands the number one concept.....

The WHOLESALE section of any car dealership has to…

Continue

Is Your Campaign Compatible?

Posted by Paul Potratz on June 24, 2016 at 10:30am 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all devices, the better your open rate and click-to-open rate will be!…

Continue

Dangerous Recalls May be Leaving your Service Lane Unrepaired

Posted by Chris Miller on June 24, 2016 at 7:31am 0 Comments

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service drive. Sure, you have customers who know they have a recall and come into your service department to get the work done. But what about that customer who is completely unaware that their vehicle has an outstanding recall -- that customer that just comes in for an oil change, completely oblivious that anything is wrong with their vehicle?

 

The problem is that, statistically, there are many vehicles with open recalls that pass through your service drive with vehicle owners completely…

Continue

The Writing Is On the (Facebook) Wall but May Not Be for Long

Posted by Gina Reuscher on June 24, 2016 at 7:00am 0 Comments

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed society from one which was largely based on local interactions, to a more global community. The written word, however, was still the primary method of communication. Through email, status updates and tweets, people had no choice but to use words to express themselves.

 

The problem with words, however, is that language can be ambiguous and misunderstood.

A misplaced comma, incorrectly used word, or lack of clarity, can easily transform the intended…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Proterra releases fast-charging EV patents to the wild

Filed under: ,,,,,,,

Electric bus maker Proterra is opening up three of its bast-charging technology patents so that anyone making heavy-duty EVs can add overhead chargers.

Continue reading Proterra releases fast-charging EV patents to the wild

Proterra releases fast-charging EV patents to the wild originally appeared on Autoblog on Tue, 28 Jun 2016 08:10:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

Google Blog Articles, News and More

Technology to help teachers do what they do best

This week our Google for Education team will be joining thousands of educators at the annual ISTE conference. Follow along on their blog and Twitter for the latest news and updates. -Ed.

Great teachers inspire us, listen to us and learn from us; they bring the most mundane subjects to life. Technology can help great teachers do what they do best—stimulating minds and fostering skills in the next generation—and make learning even more rewarding for students. So we’re excited by the updates and improvements to our tools for the classroom we’re announcing this week at the ISTE conference, one of the largest education technology gatherings in the world.

Expeditions for all
Since we launched the Expeditions Pioneer Program last September, more than a million students from 11 countries have taken one of our 200+ virtual reality trips—from the Great Barrier Reef, to the ancient ruins of Machu Picchu. Today, we’re making Expeditions available to everyone. To get started, all teachers need to do is download the Expeditions app onto a set of devices and choose where in the world they want to take their class. The app is available today for Android and will be available for iPhones and iPads soon.

While Expeditions can be used with many of the devices schools or students already have, Best Buy Education will also be making Expeditions kits available for schools to purchase. These kits will contain everything teachers need to bring their classes on amazing Expeditions: a tablet, virtual reality viewers and a router to connect them all.
Google Cast for Education
Sharing information on the classroom’s big screen helps students learn from one another. But today, students have to physically connect their computers to the projector to share their screens with the class. To open classroom collaboration and bring projecting into the 21st century, we’re announcing Google Cast for Education, a free Chrome app that lets students and teachers share their screens wirelessly from everywhere in the classroom, no new hardware required. Cast for Education carries video and audio across complex school networks, has built-in controls for teachers, and is integrated with Google Classroom.

Quizzes in Google Forms
Getting feedback helps students learn and teachers teach. But grading tests and quizzes is time-consuming; teachers often have to take time away from other tasks to do it, and if it’s not done promptly, everyone misses out on the opportunity to learn from the things students got wrong. Starting today, Quizzes in Google Forms will grade multiple choice and checkbox questions automatically—so teachers can spend less time grading work and more time teaching.

Teachers can set correct answers in Forms and even add review materials in the form of explanations, supplemental websites, or review videos—so students can get quick, informative feedback on how to improve. Plus, teachers can get an instant snapshot on what their students understand, so they know which lessons need more explanation or what to teach next.
Creative apps on Chromebooks
Teachers tell us educational apps on Chromebooks help them improve skills like problem-solving, teamwork, communication and creativity. In collaboration with teachers at EdTechTeacher, we’re announcing a collection of creative apps on Chromebooks that schools can now purchase at a discount: Explain Everything, Soundtrap, and WeVideo. These apps let students demonstrate their understanding of curriculum in their own way by creating unique animations, music, and videos.

Students use creative apps at Muller Road Middle School in South Carolina

As technology becomes an integral component of our classrooms, we also want it to be so easy to use that it fades into background, allowing teachers to spend their time doing what they love: engaging and inspiring students.

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Top 5 Automotive Marketing Forum Discussions - 30 Days

1. 9 Vehicle Pics??

Posted by Kyle Hayden on September 28, 2015

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Automakers rank high on annual ad-spending list

The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.

Ford touts F-150's superiority in new campaign

In a new campaign, Ford is touting 10 reasons that the F-150 is superior to its competitors.

Ford Escape stars in new series on Verizon video platform

The 2017 Ford Escape will help people avoid 'capture' in a new series airing on Verizon's recently-launched video platform.

Cleveland got its trophy, and slam-dunk ad

When the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the power of belief.

Before the Cavs' big win, auto ad agency urged fans to believe

When the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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