Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Trump Takes Aim at U.S. Trade Deals (1/20/17)

Trump takes aim at U.S. trade deals; Ford's $3 billion pension loss; CEO: Volvo IPO an option; Feds pick driverless-car test sites; RAV4's 'odd couple' ads; VW embeds Alexa tech.

Trump, Trade, Confidence and CARB (1/20/17)

Autos and Trump: Ghosn talks consumer confidence, Germany insists on trade compliance, Calif. digs in on EVs; BMW design chief leaving?; 13 automakers issue Takata inflator recalls.

Fatality Probe Finds No Tesla Defects (1/19/17)

Fatality probe finds no Tesla defects; More Mexico output predicted; Toyota, Nissan undeterred in UK; Maserati salesman dies after Facebook Live video; Dodge 'Demon' tease.

Winterkorn Apologizes, Defends Tenure (1/19/17)

Winterkorn apologizes, defends VW tenure; Report: Takata bidders seek restructuring in Japan; EPA nominee pledges to review ruling; Hyundai's on-the-fly ad; Future role of brands.

Supplying Jobs by Shifting Into Park (1/18/17)

How GM creates supply jobs by shifting into park; SEC fines GM; Amazon patents tech for autonomous commutes; Jag E-Pace spied; Mini Countryman gets the Works; Loyalty awards.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Merry Christmas 2016

Added by Kim Clouse on December 25, 2016

2. "I want to think it over "

Added by Chris Younggren on November 14, 2016

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Top 5 Most Popular Automotive Marketing Photos of Past Month


by Jim Leman

Social Media Image Sizing Cheat Sheet

by Ralph Paglia Supplied by Matt Banner at as seen on Forbes, Entrepreneur & The Huffington Post... Learn how to grow your dealership's blog traffic by over 312% and see this original infographic at:

Custom Followup Is Key

by Aubrey Hankins Recently, CRMSuite performed a survey on 50 random dealerships nationwide. The survey was based on the ability of the dealership to provide prospects with custom follow-up messages via email/voicemail. The results show, out of the 50 dealerships, only 9 dealerships sent custom emails/voicemails. It's time to customize customer followup. It starts with the CRM.

SMS Marketing Facts Infographic (Text Messaging)

by Ralph Paglia SMS Marketing Facts Infographic (Text Messaging)

SearchOptics MobileFirst Infographic

by Ralph Paglia SearchOptics MobileFirst Infographic

Auto Industry Marketing and Advertising News

Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial

Filed under:

Chevy adds Batman to its latest Real People, Not Actors ad. The focus group's reaction to the Lego Batmobile isn't what the caped crusader had in mind.

Continue reading Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial

Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial originally appeared on Autoblog on Sun, 15 Jan 2017 13:55:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Dixie Somers posted a blog post

Wheels to Work: 5 Great Cars for Commuters

The perfect commuter car is all about efficiency. A commuter wants a ride that will get them from point A to point B as cheaply and reliably as possible. Most commuters don’t need a great deal of cargo space or passenger space, and sports car levels of power aren’t likely to be a priority either. On the…See More
18 hours ago

Cory Mosley posted a video

Progressive Retail Episode 23 Circle of Execution

On today’s show Cory discusses the Execution Circle as part of the 7 circles of internet sales success. Cory's weekly show on CBT Automotive News. Original A...
19 hours ago

Paul Potratz posted a blog post

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
21 hours ago

Hannah Whittenly posted blog posts

Ujj Nath posted a blog post

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty. That is, UNLESS their customer has a bad experience. After the warranty…See More
Rahul Paul posted a blog post

How Automotive Marketing Can Boost Your Business Authority and Sales

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers. They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for everyone in the industry to sit and embrace this new wave of change which is all about automotive marketing.…See More

Sania Baker posted a blog post

Five Features that make NAG-1 a Fantastic Transmission

If your hotrod is powered by HEMI and can push torque up to 1000hp-1350hp at the crankshaft, NAG-1 transmission can be an excellent choice for you. While the transmission is popular for its excellent torque capacity and affordability, there are some features that make it one of the best transmissions currently available.NAG-1 is a five-speed overdrive, electronically shifted automatic transmission which features a torque converter lockup. The transmission was first launched to replace…See More

Devin Koskan updated their profile

Hannah Philpott posted events

Jim Russo and Ralph Paglia are now friends

sara callahan liked Devin Koskan's blog post Consumers Now Shop Online. Is YOUR Dealership Ready?

Devin Koskan posted a blog post

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations. As the Internet has grown and evolved, and…See More

Timmy D. James posted a blog post

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes. Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and…See More
Rahul Paul posted a blog post

The Importance of the MOT Test

Any driver on the road should know the importance of MOT testing and that it is a test performed annually to ensure a vehicle is road ready. A check on the vehicle by a fully trained professional is the only way you can be assured your vehicle is fit to be on the road, and the MOT certificate is necessary to get tax and insurance. No MOT means you are likely driving without insurance, which can be costly, is illegal, and can lead to a hefty fine and the seizure of your vehicle. For this reason,…See More

Paul Schnell liked Josh Whitlatch's blog post 2017 NADA Checklist

Anne Fleming posted a blog post

Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.At The Dealership1. Buying a car in a relaxed, zero pressure environment. 2. Child care made available during the test drive and negotiation process. 3. A 3-day return program which instills a boost of buyer confidence. 4. Sales advisors with high…See More
Chris Miller posted a blog post

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to…See More

Crystal Hartwell posted blog posts

Erik Nachbahr posted a blog post

Get Ready: Artificial Intelligence is Coming to Your Dealership

If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence (AI) to learn voice commands and perform tasks such as controlling smart home appliances, answering questions, placing orders online, playing music…See More

Cory Mosley posted a video

Progressive Retail Episode 22 Circle of Coaching

On today’s show Cory discusses the Coaching Circle as part of the 7 circles of internet sales success. Cory's weekly show on CBT Automotive News. Original Ai...

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

2017 NADA Checklist

Posted by Josh Whitlatch on January 16, 2017 at 12:30pm 0 Comments

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend here!




The Evolution of the BDC: Has your dealership evolved?

Posted by Stan Sher on January 16, 2017 at 1:00am 0 Comments

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more into advertising. What they do not say is why is they continue to replace people in the Internet or BDC department of their dealership. They lie to themselves and point the blame…


Top Common Tips to Design a Website

Posted by Thomas Beaudette on January 15, 2017 at 1:30am 0 Comments

Designing a website is not an uncommon thing now a days but not every one is a good designer. When you learn all the tools of designing, you try to use all in your design which is not a good idea you must follow some points of professionals to create good web page design. I have some of good and simple but important tips to design your websites.


  • Simplicity is the best :

As I mention above , When you learn all tools of designing, don’t try to use all in a single design, keep the things simpler as possible. Avoid unnecessary marquees, blinking images and pop-up windows. Use only related images which are necessary for your design. Your design don’t need extra colorful  bells and whistles.


  • Color Scheme :

Choose maximum 3 to 4 colors…


List of Most Popular Vehicles Researched on Edmunds in 2016

Posted by Ralph Paglia on January 14, 2017 at 3:30pm 0 Comments

SUV's Top List of Most Researched in 2016 on

Passenger cars also remain popular, demonstrating that despite slowing sales, it remains important segment for automakers... Despite the fact that passenger car market share dropped ten percent in 2016, mainstays like the Accord, Camry and Civic are still proving popular with car shoppers. 

If you have any questions or would like to chat with analysts, don't hesitate to give them a shout at announced the vehicles that were the most researched on its site in 2016... demonstrating that while SUVs continue to dominate the automotive…


The Future of Facebook Dynamic Ads for Dealers

Posted by Paul Potratz on January 13, 2017 at 1:30pm 0 Comments

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your business.

We’d love to hear what you have to say. Comment below and follow us on Facebook.




Building Dealership Email Marketing Lists The Right Way

Posted by Ralph Paglia on January 12, 2017 at 9:00pm 0 Comments

The most used online app isn’t Facebook, Twitter, or LinkedIn... It’s Email.

More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one Facebook status update is posted for every 83 emails sent. Email performs better than social media when it comes to content visibility and interaction. Average email open rates can hover around 30 per cent, depending on the who is sending them.

While it’s important to continue to grow your…


4 Common Online Behaviours of Auto Buyers in 2017

Posted by Tony Chips on January 12, 2017 at 3:44am 0 Comments

Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.

If you have been selling cars online for a while, you’ll have observed that buyers’ behaviorcontinues to change over the years. This is especially in correlation with developments in technology trends. The continuous availability of information on the internet has triggered a sort of revolution of consumers. People are more equipped to make decisions on a whim, giving them some power in the purchase process.

The following are common online trends displayed by…



Posted by John Sternal on January 11, 2017 at 12:30pm 0 Comments, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen their monthly price offers increase. What’s more, the Volkswagen Jetta S ($199 monthly) is the only car offered for less than $200 with $0 down required.

Similar to what was offered in November, four small utilities are on the list for less than $200 monthly (Ford Escape FWD SE at $169; Chevrolet Equinox…


Tips for formatting and sending Skype Instant Messages

Posted by Big Tom LaPointe on January 11, 2017 at 9:09am 0 Comments

Skype has become the go-to standard for most video conversations, but their IM tool is very effective for one-on-one chat conversations, as well as for groups and work teams. A huge advantage of the platform is that it is available on virtually every device and operating system, including Windows, iOS, Android, and Linux. This makes it an ideal tool for instant communication, and it’s actually pretty powerful.

You can send photos and files, as well as video messages. In addition, there is a built-in translator for more than 50 languages. You can edit or even DELETE messages after they are sent, which can be a gift. What is less obvious is how to use formatting for emphasis. Skype uses their own…


Helion Celebrates 20th Anniversary, Helping Auto Dealers with Proactive IT Strategies to Support Business Success

Posted by Erik Nachbahr on January 11, 2017 at 6:58am 0 Comments

Timonium, MD – January 11th, 2017-- Helion Automotive Technologies announced today it's celebrating the company's 20th anniversary. For 20 years Helion has been a Managed Services Provider for auto dealerships, designing and implementing proactive information technology (IT) strategies to support auto dealers' business success. One year ago Helion expanded into the heavy-duty trucking dealership space when they brought Summit Truck Group on board as a new customer.


Like many well-known tech visionaries, Helion founder and president Erik Nachbahr started in his basement and grew his business through referrals. His first automotive client was a Toyota dealer who referred him to several other Toyota dealers, and on it…


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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.

You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.

Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.

Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit “Fantastic Beasts” is in cinemas in November.

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ADM Professional Community Founder Dedication Message

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ADM Professional Community Blogroll:
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5. Ford Community 

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Automotive Marketing News

Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact crossover's success to other nameplates.

AutoNews Now: Trump takes aim at U.S. trade deals

Trump takes aim at U.S. trade deals; Ford's $3 billion pension loss; CEO: Volvo IPO an option; Feds pick driverless-car test sites; RAV4's odd-couple ads; VW embeds Alexa tech.

Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle.

How Toyota used artificial intelligence for RAV4 campaign

IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.

First Shift: Winterkorn apologizes, defends tenure

Winterkorn apologizes, defends VW tenure; Report: Takata bidders seek restructuring in Japan; EPA nominee pledges to review ruling; Hyundai's on-the-fly ad; Future role of brands.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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