Fixed-Ops PPC: Dealership Service Campaigns, Calls and Paid Search Strategy
A dealership fixed-ops PPC guide for service campaigns, paid search, call tracking, appointment quality, service offers, reporting and agency selection.
AI Virtual Assistants for Car Dealers: Chat, Lead Capture, CRM Handoff and BDC Support
A dealership-focused guide to AI virtual assistants, website chat, lead qualification, CRM handoff, BDC support and vendor evaluation for automotive marketing teams.
Best Automotive Marketing Software and Tools for Dealerships
Last updated: June 12, 2026. Last reviewed by the Automotive Digital Marketing editorial team. Automotive marketing software should be selected as a connected dealership operating stack. A useful stack connects website behavior, inventory merchandising, paid media, organic search, call tracking, CRM follow-up, service retention, reputation, email and SMS, AI-assisted lead handling, creative production, reporting and … Read more
Automotive Influencer Marketing for Dealerships: Creator Partnerships, Local Trust and Social Video
A dealership-focused support guide for automotive influencer marketing, creator partnerships, local social proof, inventory video, compliance and measurement.
How Strategic Buyers Evaluate Automotive Marketing Media Assets and Dealer Tech Content Businesses
A strategic buyer guide to evaluating automotive marketing media assets, dealer tech content businesses, category authority, lead quality, SEO moat, vendor intent and acquisition fit.
OEM Digital Marketing Strategy Lessons from Toyota, BMW and Tesla for Dealer Groups and Vendors
A B2B analysis of Toyota, BMW and Tesla digital marketing strategy, focused on lessons for dealer groups, OEM programs, agencies and automotive technology vendors.
A Comparative Analysis of Automotive Digital Marketing Strategies: 2000s to 2020s
As we journey through the labyrinth of digital revolution, there’s a realm that has been intricately woven into the fabric of our modern lives – the automotive industry. Tracing its evolution in the digital age unveils a fascinating narrative; a crescendo of creativity, intuition, and relentless drive for dominance. The primary objective of this article … Read more
Automotive Digital Marketing Trends for Dealer Groups, Agencies and Automotive Vendors
A B2B trend guide for dealer groups, agencies, SaaS vendors and automotive marketing teams covering AI, first-party data, inventory ads, CDP, retail media, attribution and vendor accountability.
An Ode to Used Cars
Ode is a solemn poem (from the Greek ode — a song). In ancient Greece, odes were composed to glorify the winners of athletic competitions, war heroes, and gods. Later, the ode was transformed into a genre of high poetry, praising an important person, event, or idea. Source What would William Shakespeare write if he … Read more
What Is Frame Damage On A Car?
What is frame damage on a car? Frame damage is exactly what it sounds like- damage to the frame of the car. This type of damage can be caused by a number of things, including accidents, collisions, and even the natural wear and tear of driving. If you’re not sure what is frame damage on … Read more
How Much Does It Cost To Detail A Car?
If you’re like most people, then you probably love your car. It’s important to take care of it and keep it looking its best. One way to do that is by detailing it regularly. But how much does it cost to detail a car? That can vary depending on the type of detailing service you … Read more
Why Cars Backfire and How to Stop It
Few things make a driver jump like a loud bang from the exhaust. A car backfire sounds embarrassing, can feel dangerous, and in some cases really does signal trouble under the hood. The good news is that once you understand what causes a car to backfire, you can usually track the problem down before it … Read more