Yesterday I posted news that dealers can start to post replies to comments
that are placed on your Google Maps pages. Today I would like to encourage ADM members to start looking at the rich data that Google Maps/Places is now providing business owners on a monthly basis.
As you can see from the chart above, Google Places is now showing business owners the number of times their business listing is displayed and how many "actions" were taken. These actions can include clicking to your website, viewing directions, or reading your profile as shown below:
The main message here is to observe just how many times a month your listing is showing in your market.
Based on the review of client accounts in active metro areas, a car dealer's Google Maps listing can have 10,000 - 20,000 impressions a month. This could make Google Maps a dealers #1 free resource for advertising impressions.
With that in mind, I would like to encourage all members to make sure that your Google Maps/Places listing has the following:
Google Places Tags Advertising
- Complete descriptions of the services that you offer and the cars you sell.
- Your dealership listed in 3-4 business categories.
- You have three customer testimonial videos loaded. (service, new car, used car)
- 4-5 photos that show happy customers. Delete shots of your dealership, service bay,etc.
- Use the Free Coupon Feature
- Special promotional message which lasts 30 days.
Dealers can now highlight their Google Places listing with a yellow "tag" for $25 a month. I would recommend that all members of this forum sign-up for their free 30-day trial. Based on the volume of impressions your listing sees each month I think this is a wise investment..
It seems that new techniques are coming out each month to refine your digital marketing strategy and I hope you find these quick posts helpful for all "do-it-yourself" readers. If it gets too much to handle, don't let your digital marketing strategy weaken, just get some help.
Brian Pasch, CEO
PCG Digital Marketing