Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
However, my biggest take away this year was the collective determination of the industry to push ahead despite the recent setbacks it has suffered on account of the recession and recalls.
For izmo, the event marked our coming-out party. We had just released IndY, creating waves across the industry, our AOA Accessories Solution was showing phenomenal results, and now we were gearing up to release full Social Media Integration with our CRM.
For the last 3 years, we had been quietly assembling a solutions platform built on product excellence and driven by the key message that our dealer-clients had been giving us – they wanted “One Throat to Choke” because they were tired of dealing with vendors whose applications were impossible to integrate.
It was a challenging task, but we’d done it, the only company that offers dealers the following:
Most companies in our space either have multiple products or try to partner to provide a suite, but not one of them offers best-of-breed products across their range.
I believe that today, we not only deliver product excellence but also, more importantly, provide the integration our dealer-clients need across all our products, with the creation of IndY – the new web operating platform for automotive digital marketing.
How did izmo do it, when so many companies have tried and failed? Four sound reasons:
Today, we have a matrix organization that works at multiple levels:
It’s no mystery, why we have multiple product releases in the same month and are able to deliver to a cross-section of clients without ever compromising on service.
A big advantage we deliver to our customers is our ongoing investment in product development and technology. Many companies in our space build a product and sell it long after the technology is obsolete, simply feeding off trapped customers who’ve invested in training and have customer data locked into the application. These captive customers are forced to use an obsolete product because of the high cost of training and data migration.
As an engineer, it bothers me no end when companies refuse to invest in product development, electing to milk their clients for fat profits for as long as they can. I’ve seen this in connection with websites, online marketing, and CRM, where server-based, green-screen software still sells – a situation I find surreal.
At izmo, our DNA is pure engineering. We believe in building new technology and are passionate about bringing it to our customers at continuously lower prices. We even go to the extreme extent of killing our own products, in order to build better, newer, and completely open platforms.
So unlike our competitors, who still chose to make it more and more difficult for our dealer-clients to integrate third-party products, you’ll find that the izmoIndY platform easily enables anyone to build widgets or apps, which can be added to the dealership website. And BTW, an IndY website costs less than $300/month! LOL.
As far as technology goes, this will be an interesting summer for the automotive industry. izmo guarantees it!