Automotive Digital Marketing

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Market to family bonds - this powerful Japanese BRZ video doesn't even need English

Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are three ideas to kick-start the process:

  • Use social media to create a parent-child photo contest with their car(s) - off-road, at the track, near a landmark, etc
  • If you are a volume brand, host a hand-me-down car party - Toyota had a whole ad series on inherited cars a few years back. This could also be done in conjunction with a bigger car show the dealership is sponsoring
  • Host or sponsor a parent-child maintenance & safety clinic, especially if you have a brand that targets young buyers. Partner with M.A.D.D., local law enforcement, or similar to help educate

In the modern era, screaming radio ads on Saturday morning and big 'sale' flags aren't enough to capture and maintain a competitive advantage. It's cliche', but still true - you have to think outside the box to get them into the box.

 

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Tom LaPointe
CarChat24

Interactive Media Manager / Industry Analyst

www.carchat24.com/
24/7 Interactive Automotive Dealer Website Chat Solutions
Hosted or In-House Options – FREE web chat software
727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He has been a performance leader in everything from sales and service, to web development and viral marketing.

www.facebook.com/CarChat24 / https://twitter.com/CarChat24 / bit.ly/CarChat24GooglePlus

 

Views: 32

Tags: BRZ, CarChat24, Live Chat, Subaru, Tom LaPointe, car sales, marketing, sales

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