Automotive Digital Marketing

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Car Dealer SEO Link Building

A recent post by Joey Abna about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links from other automotive websites is not an easy task so what should a dealer do?

Before I make some suggestions on how to build links, it is important to stay away from offers that sound too good to be true. Every week I get email solicitations from companies from India, Russia and the UK offering one-way links for a low fee. Most of these services create links from websites that will add no real value to your Automotive SEO strategy.

Automotive User Groups

In the automotive space, consider becoming a sponsor of popular automotive user group forums for your specific brand. Many offer links building opportunities and banner advertising at a very reasonable cost. For example, if you are a Nissan dealership you may consider becoming a supporting member of or

There are dedicated user groups and forums for every brand of cars. These sites have high keyword density and relevance for the dealer brand they represent. Articles posted on these sites, posting your cars for sale, or just advice to forum members can produce high quality links back to your website.

A word of advice; become a supporter and clearly identify yourself as a vendor. Also, take it slowly and build up your reputation and trust in the forum or you will be thrown out on your ass.

Outside of well ranked automotive user groups websites, look for automotive blogs that offer advertising space; many exist. An alternative is to look for automotive blogs or communities that will allow you to post articles in a field of your expertise for free. This is perfect for automotive professionals that like to write and share ideas.

If you don't have the time or the motivation to write, considering hiring a firm to write articles on automotive topics and post these articles on "ezine" websites like or article directory websites like .

The articles you write must be informative and not sales pitches. When done properly they can create powerful links and attract organic search traffic. For example, writing an article on the benefits of purchasing a Toyota ExtraCare warranty over a third party warranty would be a good article to gain link relevance on extended warranty keywords. You can link to charts or warranty information on your website and pickup a good back link.

Local Business Directories

Outside of these two strategies, look for ways to also establish local relevance for OEM car sales in your state. These opportunities are normally found on reputable statewide business directory websites. Make sure that the website has a Google PageRank of 3 or higher. Banner ads or sidebar articles can often generate hundreds of links to your website from one advertising sponsorship. The optimal advertisement will include some text that you can hyperlink with a strong anchor tag. An example is:

Press releases are another great way to build quality links and there are about a dozen great websites that you can utilize for PR and back links. The key is to use press release websites that allow hyperlinked text in the body of the press release. This allows for you to create "votes" for important keywords surrounded by relevant text. Try and .

If you donate to local charities, schools, colleges and churches ask for them to create a sponsors page and add a short note about your support with a link back to your website. Links from these websites can be very valuable to establish credability.

Free Linking Exists

Other opportunities like Yahoo Answers, Merchant Circle Blogs, Fast Company and SlideShare are just a few of the dozens of free sites that can provide a good back link that will raise your relevance for the keywords you are targeting. Try to build links from blog articles that are about automotive topics.

You can also look for blog posts that you can reply to that allow links to be followed. Firefox has a nice plug-in that will show you which website forms have a "no-follow" tag and those that do not. Reply boxes that have a no-follow tag will not build back links.

In the end, link building is very important but it takes time and experience to know how to build the most effective links. Car dealers often do not have the time or expertise to build a consistent monthly link building campaign.

In the ideal situation, link building and other Internet Marketing tasks should be a shared responsibility between car dealer and outside consultant. Techniques and strategies are constantly changing and someone who builds links all day is normally finding new sites every week which can be an advantage over your competitors.

If you have questions, drop me a line or an email.

Brian Pasch

Views: 158

Tags: automotive back links, automotive seo, car dealer seo, link building


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Josh Hixon on January 3, 2010 at 11:18am
I guess they can find the info on Facebook and be directed to our Homepage.

Comment by Josh Hixon on January 3, 2010 at 11:18am
I signed up for "OnlyWire" which seems pretty cool, however I don't see how it helps. Basically I am re-posting this stuff for them and drawing traffic to a Facebook or Twitter account. Not directly back to our homepage...
Comment by Brian Pasch on January 1, 2010 at 8:11pm

Comment by Josh Hixon on January 1, 2010 at 1:33pm
Hi Brian- nice write-up, would you happen to know the name of that Firefox Plug-in? I just did a search and it seems that most are tools to get your analytic information. Like Alexa... Thanks in advance and as usual, nice work!

Comment by Susan Burgess on January 1, 2010 at 9:38am
what about this disclaimer on the website you said could provide link building:
"A kind note to spammers
Our website utilizes a unique way of masking outgoing links. This means that you will not reap any search engine ranking benefit at all from posting links on our message board. Furthermore, our staff of more than 250, positioned around the globe, are here to assist our users and clean up any spam 24/7. Thanks!

In order to proceed, you must agree with the following rules"

Comment by Patrick Downes on December 30, 2009 at 2:38am
Thanks Brian for a few "simple, but new to me" ideas. I can only echo your comments on user forums which are excellent, and be prepared for dealer haters with long and exaggerated memories! Patience + Humility + Time = Results!
Comment by Brian Pasch on December 29, 2009 at 10:03am
Another website that can provide link building is:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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