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Big Tom LaPointe's Blog – June 2013 Archive (3)

Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…

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Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments

SELL YOURSELF Video by Tom Peters is timeless wisdom

I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…

Tom's key points here:

  • You are always a…
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Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…

Continue

Added by Big Tom LaPointe on June 18, 2013 at 11:00am — No Comments

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