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Jennifer Schrader's Blog – June 2011 Archive (5)

Fan VS Friend.... An inside look at the value each holds for your Dealership Facebook Page

Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page.

 

Is there really a difference?

 

You better believe it!

 

They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…

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Added by Jennifer Schrader on June 21, 2011 at 6:53pm — 2 Comments

The "Good"... The "Bad"... The "Ugly"... of Creating Profile Pages for your Dealership! (STOP IT)

The “Good”….The “Bad”…. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT)

Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.

 

The…

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Added by Jennifer Schrader on June 16, 2011 at 8:30am — 3 Comments

Tweet! Tweet! 4 Keys in Entering the Dealer's World of Twitter!

The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores).  Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…

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Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments

Product Glitter and The Lack of Customer Service!

Product Glitter & the Lack of Customer Service

We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.

Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…

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Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments

Online Dealership Marketing - It's Just Like Dating!

Online Dealership Marketing – It’s Just Like Dating


I recently left a sales meeting where one of the participants likened the sales process to dating. I got to thinking, about how that thought could actually be expanded to include your entire Dealership Marketing program. Taking that thought one step further, if your dealership’s online marketing…

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Added by Jennifer Schrader on June 13, 2011 at 9:44am — 2 Comments

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