Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota…Continue
Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 depreciated by an average of -0.7% during March, slightly less depreciation than during February. Domestic cars increased +0.9%; import cars changed -0.9%; domestic trucks changed -0.3%; and import trucks changed -0.9%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.
Luxury SUVs saw the largest…
Added by Black Book on April 7, 2015 at 6:11am — No Comments
Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:
Statistics show that older drivers are safer drivers. The price…Continue
Added by kate grant on April 7, 2015 at 12:31am — No Comments
The dark sides of alcohol consumption, with it being so readily available to pretty much anyone, are all too apparent. Addiction, major health risks and various social problems are all side effects of excessive drinking. Add a car to this equation, and it is a recipe for disaster.
Drunk driving is not only illegal, it is also extremely irresponsible and dangerous. It is estimated that 13,000 people lose their…Continue
Added by Kerry Blake on April 6, 2015 at 10:49pm — No Comments
ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…Continue
FOR IMMEDIATE RELEASE
Urbandale, IA--April 6th, 2015--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…Continue
Hey guys, green is blooming :) So I like to present you to my most recent venture...
Some very reliable and affordable bikes that are still made in Europe, yeah... I mean everything (99%) of all known and over priced brands are actually manufactured in Asia and that's where lies my chance...
Send me luck, eh,eh...
You can check these bikes at …Continue
Added by Mike Barbara on April 4, 2015 at 9:20pm — No Comments
On March 9, 1979, the men’s NCAA basketball tournament kicked off with a field of 40 teams, led by the top-ranked and undefeated Indiana State Sycamores. At that point, the tournament was a second-rate event that only hardcore sports junkies and fans of competing schools cared much about.
That all changed on March 26, when the Sycamores, led by senior forward Larry Bird, faced the Michigan State Spartans and their star guard, Earvin “Magic” Johnson, in the championship game.…Continue
Added by Scott T. Joseph on April 3, 2015 at 6:00am — No Comments
Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…Continue
Every dealership that has a used car lot, excuse me, pre-owned, finds themselves spending thousands of dollars every quarter to have an outside "mobile repair guy" to come in and refinish wheels, and repair bumpers. Sure it's a cheaper option than what you are used to, sending wheels to a reman shop or replacing them is a lot more expensive. But...what if you had your own mobile unit to place in your lot, where your own techs repair the rims and bumpers?
I know what you…Continue
Added by Don Griffin on April 1, 2015 at 3:30pm — No Comments
I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…Continue
Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At IS20G 7
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends. As we see the beginning of April finding the industry, there are some surprising segments finding…
Added by Black Book on April 1, 2015 at 12:34pm — No Comments
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
Hope you are all enjoying your Wednesday, check out Kingston Nissan's Uptown Funk Parody, it's definitely pretty good! …
Added by Jonathan Morales on April 1, 2015 at 9:30am — No Comments
From the top 25 “must-have” vehicle features to the optimal number of marketplace photos, new report from CarStory provides key insights on market
Added by Crystal Hartwell on April 1, 2015 at 7:52am — No Comments
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…Continue
Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments
A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive entrepreneurs, single moms and teenagers are able to…Continue