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April 2015 ADM Blog Posts (80)

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…

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Added by Paul Moran on April 7, 2015 at 9:59am — 1 Comment


Influencer
3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota…

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Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments

BLACK BOOK DATA SHOW LARGER VEHICLES WITH STRONGER DEMAND THIS SPRING

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 depreciated by an average of -0.7% during March, slightly less depreciation than during February. Domestic cars increased +0.9%; import cars changed -0.9%; domestic trucks changed -0.3%; and import trucks changed -0.9%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.

 

Luxury SUVs saw the largest…

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Added by Black Book on April 7, 2015 at 6:11am — No Comments


Influencer
Five reasons your neighbor might be paying less for car insurance

Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:

Age

Statistics show that older drivers are safer drivers. The price…

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Added by kate grant on April 7, 2015 at 12:31am — No Comments


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Blood Alcohol Concentration Facts 101

The dark sides of alcohol consumption, with it being so readily available to pretty much anyone, are all too apparent. Addiction, major health risks and various social problems are all side effects of excessive drinking. Add a car to this equation, and it is a recipe for disaster.

 

Drunk driving is not only illegal, it is also extremely irresponsible and dangerous. It is estimated that 13,000 people lose their…

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Added by Kerry Blake on April 6, 2015 at 10:49pm — No Comments

Auto/Mate Releases Free eBook: "The Auto Dealer's Ten-Step Guide To Creating Customer Loyalty"

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…

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Added by Mike Esposito on April 6, 2015 at 8:10am — 1 Comment

Tim James to Present a "Step-by-Step Guide to Successful Video Marketing" at Digital Dealer 18

FOR IMMEDIATE RELEASE

Urbandale, IA--April 6th, 2015--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…

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Added by Brian Cox on April 6, 2015 at 7:50am — 1 Comment


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Aplash Inc. - Orbita Bikes in the USA

Hey guys, green is blooming :) So I like to present you to my most recent venture...

Some very reliable and affordable bikes that are still made in Europe, yeah... I mean everything (99%) of all known and over priced brands are actually manufactured in Asia and that's where lies my chance...

Send me luck, eh,eh...

You can check these bikes at …

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Added by Mike Barbara on April 4, 2015 at 9:20pm — No Comments

How A Ford Dealership Owner And Son Of An Assembly Line Worker Launched March Madness

On March 9, 1979, the men’s NCAA basketball tournament kicked off with a field of 40 teams, led by the top-ranked and undefeated Indiana State Sycamores. At that point, the tournament was a second-rate event that only hardcore sports junkies and fans of competing schools cared much about.

That all changed on March 26, when the Sycamores, led by senior forward Larry Bird, faced the Michigan State Spartans and their star guard, Earvin “Magic” Johnson, in the championship game.…

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Added by Scott T. Joseph on April 3, 2015 at 6:00am — No Comments


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Is Your Dealership’s Online Communication Strategy Driving Customers Away?

In 2015, your dealership’s online communication strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an efficient and…

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Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…

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Added by J.D. Rucker on April 2, 2015 at 11:52am — 6 Comments


Influencer
Move Your Dealerships's Refinishing In-House

     Every dealership that has a used car lot, excuse me, pre-owned, finds themselves spending thousands of dollars every quarter to have an outside "mobile repair guy" to come in and refinish wheels, and repair bumpers.  Sure it's a cheaper option than what you are used to, sending wheels to a reman shop or replacing them is a lot more expensive.  But...what if you had your own mobile unit to place in your lot, where your own techs repair the rims and bumpers?

     I know what you…

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Added by Don Griffin on April 1, 2015 at 3:30pm — No Comments


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Where Are Cars.com, Car Gurus, Autotrader, Edmunds's RSVPs For Internet Sales 20 Group?



http://www.Internetsales20group.com 856-546-2440

I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…

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Added by Sean V. Bradley on April 1, 2015 at 12:53pm — 1 Comment


Influencer
Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At Internet Sales 20 Group 7 In New York


http://www.InternetSales20Group.com 856-546-2440
#IS20G

Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At IS20G 7

Added by Sean V. Bradley on April 1, 2015 at 12:47pm — 1 Comment

Seasonality Trends Looking Different This Spring

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends. As we see the beginning of April finding the industry, there are some surprising segments finding…

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Added by Black Book on April 1, 2015 at 12:34pm — No Comments


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ActivEngage’s Live Chat Secrets Revealed

At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.



Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…

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Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments


Influencer
Uptown Funk Parody by Kingston Nissan

Hope you are all enjoying your Wednesday, check out Kingston Nissan's Uptown Funk Parody, it's definitely pretty good! …



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Added by Jonathan Morales on April 1, 2015 at 9:30am — No Comments

What Do Used Car Shoppers Want? New Study Reveals Habits, Needs and Wants

From the top 25 “must-have” vehicle features to the optimal number of marketplace photos, new report from CarStory provides key insights on market

 

Key Findings

  • Optimal number of images on an online used car marketplace =…
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Added by Crystal Hartwell on April 1, 2015 at 7:52am — No Comments

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…

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Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments

What Are The Nuts & Bolts Of Internet Marketing?

What Are The Nuts & Bolts Of Internet Marketing?

A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive entrepreneurs, single moms and teenagers are able to…

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Added by JB Floyd on April 1, 2015 at 5:30am — 1 Comment

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