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Ralph Paglia
  • 53, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (677 comments)

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At 4:50am on November 10, 2015, Jenny Olsen said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015, Tom Test said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

At 4:19pm on September 17, 2015, Jessica Savold said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015,
Alexander Lau
At 8:36am on August 14, 2015,
Jeannine Fallon

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

At 1:37pm on July 28, 2015, Elmer Kruys said…

Hi Ralph, just saw a great vid Jasen Rice did and I wanted to share it on Linked In, but I didn't see a LinkedIn share icon. That's about the only flaw there is on this great platform. 

At 3:45pm on July 8, 2015, manuel Martin Ycaza said…

I wanted to share my TV commercial I made

At 3:44pm on July 8, 2015, manuel Martin Ycaza said…
At 3:44pm on July 8, 2015, manuel Martin Ycaza said…

At 7:58pm on July 6, 2015, Frank J. Lopes said…

Thank you Ralph!

At 7:58am on June 22, 2015,
Brian Bennington

Sorry to hear about your hospital stay.  I would have written sooner but I've been "busier than a cat covering it up."  I went to the emergency room last August for "hives," (1st time in a hospital in over 40 years) and after they detected a "skipping heart beat," they put me in IC for a day and then a regular room for a day and a half.  The staff there was as good as to be expected, but the six doctors who gave me about 30 seconds each, appeared to just be looking for a "billing."

I was sure of it after I received a $37,000+ invoice for the 2 1/2 days, and no one ever told me what caused the hives!  I've had the erratic heartbeat for about 10 years, but it's never bothered me, and after I read the negative effects of the meds they prescribed, I pitched the bottle.  My only suggestion to you would be to seriously research everything they prescribe for you.  I just finished a thorough physical with my new Dr. and she told me OK on not taking the prescribed meds on my newly diagnosed AFib, but raise my daily "heart support" aspirin from one 81mg tablet to four a day.

Now, to my second reason for writing to you.  Long ago, I suggested a possible "dictionary" of the latest IT acronyms, but don't need it now as I've found several sites to handle it.  However, what I hope you might do now is create a post listing the professions, by number, of the ADM membership.  No names, just categories and counts.  You know, like 24/7 chat, 200 members.  I think it would be real informative for everyone, but if you have a reason not to make it public, how about just emailing me a list.  I'd love to know!

Thanks, and stay well, Brian    

At 9:36am on June 18, 2015, Tyrus McCormick said…

Hi Ralph,
   Thanks for adding me! - I receive your emails for your article links! Although, I do not have time to read them all, When I do they are awesome!  I have to make more time! - Thanks for all the great informative articles, keep up the good work!

At 11:33am on June 17, 2015, Christina A Swidrak said…

Thank you Ralph for adding me.  I look forward to learning as much as I can again.

At 1:18pm on May 19, 2015, Ronald Johnston said…

Hey Ralph. I would like to add a great dealership on your site. Is it ok to just leave a comment about them and add a link with it?

At 3:26am on May 15, 2015, Ashley Weidner said…

Thank you so much for adding me to your community! I have learned so much from ADM and I am so excited to be a Pro Member. :) I have a huge amount of respect for you and look forward to meeting you. I would love to view your itinerary if you have one posted somewhere so I can plan a trip. Again, many thanks.

At 9:03am on April 29, 2015, Sharon Barsch said…

Thank you so much.  I appreciate it

make it a wonderful day 

At 9:26pm on April 11, 2015,
Brian Bennington

Hey Ralph, Hope this note finds you well.  It's been awhile since I've read one of your always interesting posts here and I was concerned you are OK.  I wrote a comment today and noticed i couldn't add it.  The "Add Comment" did nothing?  Is it just me or is it everybody?  

At 11:00pm on April 8, 2015, Jasper said…

So happy to be connected, Ralph! Looking forward to contributing and exploring business opportunities together.

At 9:03am on April 7, 2015, Dana Detrick-Clark said…

So glad to be connected, Ralph!  Looking very forward to participating here at ADM. 

At 1:17pm on March 19, 2015, Ronald Johnston said…

I got this email from Google the other day saying I need to make my site more mobile. Do you know of anyone that can make my existing site responsive? Thank you for your help.

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted a discussion

Apple Versus Widows: Consumer Misperception

Apple Versus Windows Has the consumer perception of Apple product superiority over Windows based devices outlived reality? I have been…See More

Stephon Jones liked Ralph Paglia's blog post Chip Perry, Former AutoTrader CEO Goes To TrueCar

Stephon Jones commented on Ralph Paglia's blog post Chip Perry, Former AutoTrader CEO Goes To TrueCar
"They picked a good man and I am sure Chip is up to the challenge! "

Ralph Paglia's blog post was featured

Edmunds Projects Record Car Sales Volume for November 2015

Car shopping destination today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.Both the volume and SAAR are threatening to be the biggest on record for…See More

Ralph Paglia posted blog posts

Tom Gorham liked Ralph Paglia's blog post Chip Perry, Former AutoTrader CEO Goes To TrueCar
Lee Yom and Ralph Paglia are now friends

Ralph Paglia commented on Larisa Bedgood's blog post Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers
"Larisa, thank you for an enlightening post that really got me thinking about how to use the technologies and process that you cite..."
Precious liked Ralph Paglia's group Yelp

Big Tom LaPointe liked Ralph Paglia's discussion Presentation File Exchange

Ralph Paglia left a comment for Jessica Dee
"Jessica, Welcome to the ADM Professional Community... We are looking forward to your content contributions and participation."

Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Become a 30+ Car Salesperson at

December 17, 2015 from 12pm to 1pm
Mike Davenport did it…and he’s going to show you how!He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you!ARE YOU READY TO LEARN WHAT IT TAKES TO BECOME A 30+CAR SALESPERSON?In this amazing 1 hour webinar, Mike will share…See More
Nov 16

Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: Winning the Sale with Transparency at

December 10, 2015 from 12pm to 1pm
Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers?  Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership.Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize…See More
Nov 16

Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website at

December 3, 2015 from 12pm to 1pm
FACT: Dealers can no longer afford a mediocre mobile website!Dealers have been hearing that they need to focus on mobile shoppers or their competitors will bury them. However 85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test.Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big that Google changed their algorithm to penalize…See More
Nov 16

Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Optimize Your Marketing with Google Analytics at

November 19, 2015 from 12pm to 1pm
Most dealerships are already using Google Analytics to monitor their website’s performance and see which parts of their website are performing well. However, many don’t know thatGoogle Analytics and Digital Attribution can point you to your optimal digital marketing mix, IF you know how to set it up correctly, and IF you know how to interpret the reporting.ARE YOU USING GOOGLE ANALYTICS TO VASTLY IMPROVE YOUR MARKETING AND, ULTIMATELY, SELL A LOT MORE CARS?In this eye-opening 1 hour webinar,…See More
Nov 16

Ralph Paglia posted a blog post

If You Name a New Model After a City, Will It Sell There?

 Can You Find a Chevy Malibu in Malibu, CA?Can You Find a Toyota Tacoma in Tacoma, WA? Popularity of Geographically-Named Vehicles Puts Small Towns on the Car-Buying Map, Says Edmunds SANTA MONICA, Calif. —…See More
Nov 16

Ralph Paglia posted a photo

Car Buyers on Youtube

Car Buyers on Youtube
Nov 15

Ralph Paglia posted photos
Nov 15
Boris Maksumov commented on Ralph Paglia's page Honda Dealers
" Yonkers Honda 2000 Central Park Ave Yonkers, NY 10710 914-600-7988"
Nov 10
Jenny Olsen left a comment for Ralph Paglia
"Thank you for the addition to the ADM family!  I look forward to some great insight! "
Nov 10

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference,, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.


- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie;
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The Cobalt Group, String Automotive
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