Automotive Digital Marketing

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Ralph Paglia
  • 56, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

The VARK Questionnaire

Posted on May 21, 2018 at 2:26am 0 Comments

Ralph Recommends Newsletter

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Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (682 comments)

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At 4:22am on January 10, 2018,
Vendor
Joe Kavanagh
said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Influencer
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Marketer
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016, Kim Clouse said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Influencer
Dave Ochoa
said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Influencer
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015, Jessica Savold said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015, Alexander Lau said…
At 8:36am on August 14, 2015,
Influencer
Jeannine Fallon
said…

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted a blog post

The VARK Questionnaire

How Do I Learn Best?VARK Questionnaire version 7.1Choose the answer which best explains your preference and click the box next to it. Please click more than one if a single answer does not match your perception. Leave blank any question that does not apply.TestimonialsOur focused time…See More
3 hours ago
Mark Nicholson joined Ralph Paglia's group
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J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Friday
Mark Nicholson joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Friday
Mark Nicholson joined Ralph Paglia's group
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Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
Friday
Mark Nicholson liked Ralph Paglia's profile
Tuesday

Dealer
David Fischer commented on Ralph Paglia's page Toyota Dealers
"Suburban Toyota of Farmington Hills 35200 Grand River Ave, Farmington Hills, MI 48335(248) 699-7100"
May 14
Ralph Paglia posted a discussion

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by  @lauriesullivanGannett on…See More
May 13
Ralph Paglia posted blog posts
May 13
Ralph Paglia's blog post was featured

Highly Effective Social Media Management Tools That Save AutoMarketer's Time

Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!Are you looking for an all-in-one solution to manage your social media presence?Perhaps you need a smarter way to manage multiple profiles and networks? Or maybe you need to improve team collaboration?Reposted and edited from article written…See More
May 13
Gary Kenneth Test and Ralph Paglia are now friends
May 11
Ralph Paglia posted a blog post

Insights | Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement.  With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, IgnitionOne’s latest Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.   Discover more insights and…See More
May 7
Ralph Paglia posted an album

Internet Sales 20 Group Miami June 11-13

Internet Sales 20 Group Miami June 11-13
May 6
Ralph Paglia posted photos
May 6
Ralph Paglia posted a video

Automotive Digital Marketing Members! Special Pricing For the Internet Sales 20 Group 11

www.InternetSales20Group.com 856-546-2440 Attention Automotive Digital Marketing Members! HUGE NEWS! ADM Members can attend the Internet Sales 20 Group 11 fo...
May 6
Ralph Paglia posted a video
May 4
Christian Serbes "The Pope of Po liked Ralph Paglia's blog post Ralph Paglia Returns To Internet Sales 20 Group in Miami on June 11-13, 2018
May 3
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Mobile Website Mistakes That Are Costing You $$$ at https://www.dealeron.com/webinar/mobile-website-mistakes-costing

June 7, 2018 from 12pm to 1pm
Here’s the deal… more than 65% of your web traffic is now mobile! However, the majority of dealers aren’t using a mobile–first website design and don’t follow mobile best practices. Are you one of them? If so, then YOU ARE LOSING TRAFFIC AND WASTING MONEY.Want to start giving your customers a better mobile experience, and you, a better return on your website investment?  Then “Mobile Website Mistakes That Are Costing You $$$” is the webinar for you!Hosted by DealerOn’s Chief Strategy Officer…See More
May 2
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: How to use Artificial Intelligence for Maximum Results at https://www.dealeron.com/webinar/use-artificial-intelligence

May 31, 2018 from 12pm to 1pm
At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate! Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results.DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS?In this brilliant…See More
May 2
Ralph Paglia's discussion was featured

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist…See More
May 2
Ralph Paglia's blog post was featured

Ralph Paglia Returns To Internet Sales 20 Group in Miami on June 11-13, 2018

Sean Bradley announces the news about getting Ralph Paglia back on board with #IS20G in Miami where Ralph will be co-facilitating the event with Sean V. Bradley... Yes, the boys are back with their unique styles and their distinct lack of bashfulness shown by their willingness to call each other out when a point or issue merits alternate opinions and the sharing of real world dealership experiences. You will want to get registered ASAP to ensure you get a room in the conference hotel, where the…See More
May 2

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Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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