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Ralph Paglia
  • 54, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

VW Leads Auto Industry In Advertising Spend

Posted on December 17, 2016 at 11:30am 0 Comments

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (686 comments)

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At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Vendor
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015,
Dealer
Jessica Savold
said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

Latest ADM Activity - Click "More" at bottom!

Josh Whitlatch commented on Ralph Paglia's blog post Get Car Buyers To Your Dealership Using Online Videos
"great piece, Ralph."
Monday
Josh Whitlatch commented on Ralph Paglia's blog post Mobile Is NOT Used By Majority of Dealer Website Visitors!
"Hey Ralph, we just rolled out a platform here at M1 Data, allowing dealerships to identify Consumer IP's to their website. No bots. Pay for only matched records. "Smart PiXL" allows dealerships to upload (daily, weekly, whenever)…"
Monday
Ralph Paglia's blog post was featured

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO and Online Automotive MarketingYoutube is one of the most popular sites on the web. It's primary mission is for video sharing, which attracts millions of people every day. In fact, every minute of each day a hundred hours of video are uploaded to YouTube by more than one billion unique visitors each month. So,…See More
Monday
Ralph Paglia posted a blog post

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO and Online Automotive MarketingYoutube is one of the most popular sites on the web. It's primary mission is for video sharing, which attracts millions of people every day. In fact, every minute of each day a hundred hours of video are uploaded to YouTube by more than one billion unique visitors each month. So,…See More
Monday
Philip Stephenson and Ralph Paglia are now friends
Sunday
Ralph Paglia posted blog posts
Apr 19
Ralph Paglia's blog post was featured

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…See More
Apr 19
Manny Luna joined Ralph Paglia's group
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HELP WANTED

Help Wanted: Career Opportunities and Job ListingsSee More
Apr 17
Ralph Paglia posted a blog post

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…See More
Apr 16
Ralph Paglia's blog post was featured

Reputation Matters: Best Practices For Driving More Customer Reviews

5 Best Practices for Getting More ReviewsExceptional Service – Is That Your Dealership Differentiator? To attract new business, you have to demonstrate that you deliver better service than your competitors. But how do you do that before the customer interaction…See More
Apr 12
Ralph Paglia posted a blog post

Reputation Matters: Best Practices For Driving More Customer Reviews

5 Best Practices for Getting More ReviewsExceptional Service – Is That Your Dealership Differentiator? To attract new business, you have to demonstrate that you deliver better service than your competitors. But how do you do that before the customer interaction…See More
Apr 11
Ralph Paglia's blog post was featured

Dealership Rules That Drive High Employee Turnover

10 Rules That Destroy Trust And TeamworkQuestion: What inspires your employees to care about their work? Answer: Employees care about their work when they know their company cares about them!You cannot force your employees to care. If they don’t care about hitting their goals, you can put them on probation and fire them one after the other, but…See More
Apr 9
Ralph Paglia posted a blog post

Dealership Rules That Drive High Employee Turnover

10 Rules That Destroy Trust And TeamworkQuestion: What inspires your employees to care about their work? Answer: Employees care about their work when they know their company cares about them!You cannot force your employees to care. If they don’t care about hitting their goals, you can put them on probation and fire them one after the other, but…See More
Apr 9
Ralph Paglia's blog post was featured

Car Dealer Inventories Reach Highest Level In Over a Decade!

 Auto Inventories Reach Highest Level Since 2004Despite warning signs of a market slowdown, Edmunds analysts anticipate a slight sales bump in March and a flat first quarterPlease see below and attached for Edmunds' auto sales forecast for March 2017 and Q1.While March sales are expected to rise two percent and Q1 2017 sales…See More
Apr 3
Ralph Paglia posted a blog post

Car Dealer Inventories Reach Highest Level In Over a Decade!

 Auto Inventories Reach Highest Level Since 2004Despite warning signs of a market slowdown, Edmunds analysts anticipate a slight sales bump in March and a flat first quarterPlease see below and attached for Edmunds' auto sales forecast for March 2017 and Q1.While March sales are expected to rise two percent and Q1 2017 sales…See More
Mar 30
Ralph Paglia commented on Ken Beam's blog post Can anyone please share their experience with Dealer Inspire? Toying with an idea.....
"I am very impressed with Dealer Inspire, and I have heard nothing but good things about the company, it's products and services. Competitors are attacking Dealer Inspire, which is usually a good sign. I am not hesitant to recommend Dealer…"
Mar 27
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Jim Ziegler Lays Out the Career Path to Management at http://www.dealeron.com/webinar/jim-ziegler-lays-career-path-management/

April 6, 2017 from 12pm to 1pm
DO YOU ASPIRE TO BECOME A GENERAL SALES MANAGER, GENERAL MANAGER OR EVEN ONE DAY OWN YOUR VERY OWN DEALERSHIP?If so, then you are going to want to hear what legendary trainer Jim Ziegler has to say. He has been guiding automotive professionals toward management and ownership for nearly 40 years! He knows exactly what it takes to advance your career to the highest management levels…and he is ready to help you get there.In this exceptional 1 hour webinar, Ziegler will talk about specific stages…See More
Mar 27
Ralph Paglia is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: Expert from Google Shares How to Leverage Data to Win with YouTube at http://www.dealeron.com/webinar/expert-from-google-shares-how-to-win-with-youtube/

April 13, 2017 from 12pm to 1pm
YouTube is a truly powerful and popular website and is the 2nd largest search engine in the world. So why are there so many dealerships that have yet to take advantage of it?If you are not using YouTube yet to improve traffic, customer loyalty, branding or sales then you are missing an enormous opportunity! Wait no longer — The expert is here and ready to help!Join Tim Mueller from Google as he presents a powerful 1 hour webinar on how Google’s data plus YouTube’s latest release, TrueView, can…See More
Mar 27
Ralph Paglia's blog post was featured

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.During the next five years, social media marketing budgets are projected to increase by 90%... However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.  Finding the ROI is important, as automotive marketers use…See More
Mar 5
Ralph Paglia posted a blog post

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.During the next five years, social media marketing budgets are projected to increase by 90%... However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.  Finding the ROI is important, as automotive marketers use…See More
Mar 5

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505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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