Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dane Saville has not received a gift from an ADM Member
For all of its complexities, the core of a successful paid search campaign is simple:
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet.
Now here's the but ... BUT ...