Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The local car dealership commercial is an advertising staple during the local news.
Your spot is still one of the best ways to profile your brand in your community, but the media landscape is changing. Younger demographics are shopping for cars differently, mostly online. In fact, two-thirds of automobile buyers under the age of 35 said that TV had little or no effect on their decision. Instead, they’re going online to research prices, makes, reviews, and dealerships. On average, consumers are spending over 15 hours doing research online, and that’s where a dealership needs to connect.
One of the most effective ways to reach consumers when they’re in their research phase is to provide valuable content. Give them the answers they’re looking for with a blog or a digital white paper. Make it about something useful, that new car buyers want to know, such as automotive maintenance tips or a guide to budgeting a new purchase. Shoppers are attracted to one dealership over another based on trust. Publishing honest, valuable information will start to shape that relationship.
Last year, 95% of car buyers used a search engine as part of their process. That shouldn’t come as a surprise: people turn to their smartphones, their digital assistants (like Siri), and Google for every question, big and small. You can improve your search engine results by optimizing your website, improving your onsite content, and using AdWords and SEO.
Marketers are on the fence about whether social media really effects consumers’ automobile purchase decisions. However, an active social media account can help with your search engine results, and it’s another chance to create brand consistency. Again, draw in followers with valuable content that they can use during their hunt for a new car.
Smartphones are so ubiquitous that people report using them to research vehicles and dealerships while they’re already on the lot. People turn to them for everything, from takeout menus to price comparisons. Publishing targeted, mobile-friendly ads on your website are a great way bring attention to your promotions. Some online customer service suites, like Gubagoo Inc., also make it easier to connect with leads via text message.
Ramp Up Your Website
Your website has to be at the heart of your online marketing plan. It has to be easy to navigate and informative, it has to have a good load speed to rank well on Google, and it has to generate leads. When it comes to turning web traffic into convertible leads, live chat apps lead the way. Online chat consultants working with a platform like Gubagoo dealer chat technology offer live assistance to your website visitors. The goal is to provide a customer service experience from outset, as agents field customer inquiries and help potential customers navigate the site. A live chat app like Gubagoo Inc.’s can also improve your Page Rank on Google search results.
Moving more of your marketing into online space is a key strategy for engaging customers while they make up their minds. People don’t go from lot to lot anymore, they go to Google. And unlike the magnum opus you call your commercial, your online efforts won’t be edged out of your slot by election ads this year.