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The Best of the Best Practices for Merchandising Your Inventory Online

 

We're gearing you up for our webinar 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory on March 20, and we want to make sure you're ready... So, this week, we’ve compiled the four most popular articles (or videos) on shopper engagement with your VDP’s and VSR’s.

 

 

 

Unless you were trapped under a full-size SUV in 2013, you’ve heard by now that your vehicle detail pages play a critical role along a customer’s path to purchase. But your VDPs can’t do it alone. They have a trusted inventory-merchandising sidekick— your Vehicle Search Results pages. Here are 3 tips to help you drive shopper engagement with your VSRs.

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Why do so many dealerships still use stock photos for their new vehicle inventories? Is it as important to show actual vehicle photos for shoppers looking for new?

 

According to the 2014 Inventory Shopping Experience Study by James Fabin and Dave Hollander, participating consumers said that stock inventory photos left them with the impression that the vehicles were “all the same.”

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Real in-market car shoppers revealed to us what they’re looking for when they browse your vehicle search results pages and vehicle detail pages. Performance Improvement Consultant Rob Campbell shares some of the surprising results from our exclusive 2014 Inventory Shopping Experience Study.

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When a customer first walks into your store and asks to see what vehicles you have on the lot, what’s the first thing you do? Ask them if they need financing? Or if they know how great you are? Ask them if they want to trade-in their vehicle right now? Distract them with your free oil change offer? No, you take them out to the lot and show them your cars, just like they asked you to. 

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These are just a few of the ways to optimize your Vehicle Search Results and Vehicle Detail Pages to drive more shopper engagement on your site. Want more? Check out our 2014 Inventory Shopping Experience Study, and watch our webinar, 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory, on demand.


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