Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Southwest In-Flight Internet Access - This Article is Being Published from 34,000 feet above the Sierra Nevada Mountains!

Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... CompuServe. Well, today i get to claim being the first ADM Professional posting an online Forum Discussion while at crusing altitude aboard a commercial flight. Yup, I happened to get on what is supposedly the ONLY commercial aircraft currently operating in US skies that has been authorized by the FAA to provide WiFi Internet access to passengers during flight... Apparently, it is an pilot program that Southwest is testing to see if passengers actually use it during flight time... For Rapid Rewards members, it is free, you just enter your SWA account number and log in...

I would like to hear the opinions of ADM members as to the pros and cons of airlines providing internet access during flights... For example, what will that do to my beloved Geotargeting of online advertising for car dealers????? How will Google geotarget their search advertising placed through Adwords? Does it really matter at all?????

In regards to that last question, think about how many people are on commercial flights every day... Over 2,000,000 Americans are in the air during business hours on any given week day... That number surges to over 5,000,000 on heavy travel days, such as the day before Thanksgiving.

Now, let's talk about the demographics of who will be using in-flight Internet access... In 2006 my team sold over 4,000 new and used vehicles out of the total of over 11,000 vehicles sold that year by Courtesy Chevrolet in Phoenix. When the Finance Director pulled reports on aggregate Beacon scores, the vehicles sold by the eBusiness Team were sold to customers with an average credit score over 100 points higher than non-Internet originated deals... What would leads from in-flight Internet users look like?

Anyways... Would love to hear from anyone who wants to comment on this major development in online access by Americans, and the potential car buyers that may be in the air using the Internet as this feature is rolled out on all major airlines, that want to stay in business!

Because, if I have a choice, i am going to select the airline that gives me in-flight Internet access, even if the airfare is higher... Productivity is worth a lot of money!

Southwest Airlines is evaluating Wi-Fi internet access onboard four aircraft now through March. With this innovation, we are giving Customers with Wi-Fi enabled devices the freedom to be more productive and to stay entertained while they fly with full access to the Internet, including e-mail, music, shopping, and virtual private networks (VPN).

Internet access will be free during this evaluation period. We will be surveying Customers throughout the evaluation to get input on various aspects of the product and help us determine whether to equip the rest of our fleet with this cutting-edge technology. So if you are on one of our Wi-Fi planes, we'll be asking for your feedback!


About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds available within the ADM community.

ADM is a great place for Tier 1, Tier 2 and Tier 3 automotive marketing and advertising practitioners, as well as Webmasters, dealer web site managers, automotive software developers and information technology solution designers to get new ideas and stay up to date on the challenges facing retail automotive Internet sales practitioners. ADM serves Automotive CRM and Lead Management suppliers, vendors, application developers and their affiliated sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts that create powerful networking relationships within the auto industry.

Did you know there are now over 2,000 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

Did you know that there are more than 650 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

Did you know that there are over 450 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 460 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

Did you know that there are over 400 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 400 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

> The ADM Professional Community is all about car dealers using the web to generate sales leads and Internet sales. Automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Lincoln, Mercury, Mini, Jeep, Volvo, Saab, Hummer, Cadillac, Buick, Pontiac, Saturn, Lexus, Porsche, Hyundai, Kia, Suzuki, Subaru, Volkswagen and other automotive franchises are ADM's most prolific members. Used car and automotive re-marketing professionals will find a treasure trove of data, files, best practices, strategies, tactics and great contacts within the industry available at ADM.

ADM is proud to serve as an online meeting place, networking tool and idea exchange for automotive dealership suppliers and advertising agencies who provide car dealer Internet sales and web marketing solutions, such as ADP Dealer Services, JW Thompson, Zimmerman, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Clickmotive, Xi Group, vinSolutions, Reynolds Web Solutions and other dealership technology suppliers and vendors.

Views: 59

Tags: Southwest in-flight internet, blog published from airline flight, first article published from over 30,000 feet, first blog published from airline flight, in-flight Internet access


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ralph Paglia on August 8, 2009 at 3:37pm
@David Book - On re-reading your post, I am wondering if you are aware that the WiFi access I was using in the air was an access point installed on the Boeing 737 I was a passenger in? It seems like you are writing about passengers accessing the Internet using various wireless access points external to the aircraft. The Southwest Airlines system would prevent that and keep WiFi access under control of the pilot and the aircraft's internal systems because it is an integral part of the aircraft's electronics and communications systems.
Comment by Ralph Paglia on March 8, 2009 at 8:03pm

Well stated, and a VERY valid point! As someone who flies 48 out of 52 weeks a year, I could not agree with you more...

Comment by David Book on March 6, 2009 at 1:26am
I too think this is great, but must add a giant "HMMMM" to the post.

I'm a licensed private pilot and enjoy being "up there" as much as anyone. I fly as often as I can and have tested internet connectivity at all different type of altitudes with my iPhone. Getting any connection at all is tough, let alone a good enough one for data use. But, I can say that 15,000 ft over some parts of Central CA produces Full-Bars on the AT/T 3G network - funny - something tells me it shouldn't and something else tells me to keep is a secret ;-)

I've often wondered what risk we may be taking when all the passengers on commercial flights have laptops, blue-tooth headsets, Skype conversations going on and other everyday stuff. I say what risk we "may" be taking because we all know this is just a matter of time. Internet access on flights is only months away for most airlines. Heck, they gotta charge for something these days. First it was peanuts, then bags, and now wi-fi.

The risks associated with using a cell phone outside of the terminal area are a bit of a mystery but we can't make cell phone calls for fear of some kind of "frequency interruption" or whatever they call it. If they (FAA) are scared enough about a cell phone freaking out and causing problems for the crew, what the heck are the possibilities of a turbo-charged blue-tooth freak-out from a laptop with more processing power than the first space shuttle?

I have no knowledge of these types of risks or the science that goes behind studying them. But, I do know that the instruments in even the most basic "rental planes" I fly are more sophisticated than ever before and as much as I love the idea of Wi-Fi on commercial flights, it scares me tons. When I turn the little knobby on the panel to contact approach, I need to be darned sure it's approach I'm talking to, not some dude with a headset in Row 30.

Comment by Zack Powell on March 3, 2009 at 9:49am
Very cool. I knew it was just a matter of time. I know I would be more likely to fly with a carrier that had wi-fi access. Some flights are short enough so it is not a huge deal but with the longer flights, the benefits would be great.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service