Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... CompuServe. Well, today i get to claim being the first ADM Professional posting an online Forum Discussion while at crusing altitude aboard a commercial flight. Yup, I happened to get on what is supposedly the ONLY commercial aircraft currently operating in US skies that has been authorized by the FAA to provide WiFi Internet access to passengers during flight... Apparently, it is an pilot program that Southwest is testing to see if passengers actually use it during flight time... For Rapid Rewards members, it is free, you just enter your SWA account number and log in...
I would like to hear the opinions of ADM members as to the pros and cons of airlines providing internet access during flights... For example, what will that do to my beloved Geotargeting of online advertising for car dealers????? How will Google geotarget their search advertising placed through Adwords? Does it really matter at all?????
In regards to that last question, think about how many people are on commercial flights every day... Over 2,000,000 Americans are in the air during business hours on any given week day... That number surges to over 5,000,000 on heavy travel days, such as the day before Thanksgiving.
Now, let's talk about the demographics of who will be using in-flight Internet access... In 2006 my team sold over 4,000 new and used vehicles out of the total of over 11,000 vehicles sold that year by Courtesy Chevrolet in Phoenix. When the Finance Director pulled reports on aggregate Beacon scores, the vehicles sold by the eBusiness Team were sold to customers with an average credit score over 100 points higher than non-Internet originated deals... What would leads from in-flight Internet users look like?
Anyways... Would love to hear from anyone who wants to comment on this major development in online access by Americans, and the potential car buyers that may be in the air using the Internet as this feature is rolled out on all major airlines, that want to stay in business!
Because, if I have a choice, i am going to select the airline that gives me in-flight Internet access, even if the airfare is higher... Productivity is worth a lot of money!
Southwest Airlines is evaluating Wi-Fi internet access onboard four aircraft now through March. With this innovation, we are giving Customers with Wi-Fi enabled devices the freedom to be more productive and to stay entertained while they fly with full access to the Internet, including e-mail, music, shopping, and virtual private networks (VPN).
Internet access will be free during this evaluation period. We will be surveying Customers throughout the evaluation to get input on various aspects of the product and help us determine whether to equip the rest of our fleet with this cutting-edge technology. So if you are on one of our Wi-Fi planes, we'll be asking for your feedback!
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds available within the ADM community.
ADM is a great place for Tier 1, Tier 2 and Tier 3 automotive marketing and advertising practitioners, as well as Webmasters, dealer web site managers, automotive software developers and information technology solution designers to get new ideas and stay up to date on the challenges facing retail automotive Internet sales practitioners. ADM serves Automotive CRM and Lead Management suppliers, vendors, application developers and their affiliated sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts that create powerful networking relationships within the auto industry.
Did you know there are now over 2,000 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
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Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community? And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.
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Have you posted a forum discussion to see what other professionals have to say about the topic?
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Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community? Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.
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Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to? Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?
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