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After three weeks of what I considered to be decent results from my previous post, I decided to change things up. First, we built a mobile phone landing page for various dealership “Specials”. Then we created bit.ly links to track each of the pages including the landing page. We created a QR code for the landing page and placed it in our daily print advertising.
As in my last post I compared the new QR code, telephone, and URL results from my print advertising. Here are the results from an eight (8) week period:
QR Code Searches: 72% - Telephone Calls: 20% - URL visits: 8%
I also tracked the main QR code landing page links and results:
Specials: 52% - New Inventory search 18% - Used Inventory search 12% - Request Service 6% - Parts Inquiry 1% - Bounce 11%
I’m currently planning the next step of QR code use in print advertising. Building out more mobile specific landing and lead capture pages seems to be the best way track results.