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Pasch Reviews BZ Results Dealer Website Platform

BZ Results Website Platform Gets A Ground Up Rebuild

written by Brian Pasch

I’ve said this before, but what a difference a year can make. I just finished a two hour webinar presentation of the new BZ Results platform called Virtual Dealership 2.0 and I am very excited with the platforms openess and new user interface. @BZ_Results

When Mike McKenzie, Supervisor of Web Design, said that it was a ground up rebuild, he was not joking. @mike_mckenzie

This blog post is not a full review of their SEO architecture and search strengths; that will come when we publish the 2010 ASMA Awards and white-paper on October 13, 2010. That said, BZ customers who are on their old platform should know that some great changes are on the way. One of the customers that is using their new platform is Seeger Toyota.

BZ Results Creates A Widgitized Platform

The BZ Results Virtual Dealership 2.0 is a powerful platform that allows dealers to create a fully customized website using simple drag and drop widgets, similar to how WordPress works. Dealers can select from a number of “layouts” ( as shown above) and then within each layout, they can pick a theme. Think of themes as the color palettes and textures that your website can use.

For any layout and theme, dealers are presented with a number of universal widgets within the base build and dealers can create as many custom widgets as they like. These widgets are CSS aware so that when they are dropped on to a page, they blend into the color palette and theme.

Widget examples are Contact Forms, Maps, Videos, Slideshows, Text Boxes, Inventory Lists, Search Boxes, Specials, Twitter Feeds, RSS Feeds, etc.. Critical widgets like inventory listing modules can be configured to the nth degree. This will allow dealers and marketing professionals to create landing pages that can meet any business need. The widgets for inventory had many customizable features that will make creating PPC landing pages very easy.

The process of customizing any existing page or adding a new page is straightforward and all pages can be edited for their SEO Titles, META descriptions and permalinks. This represents a new attitude in BZ Results which once felt that they had to do everything for the dealer. I like the fact that I can help a BZ customer directly with a custom on-site SEO strategies which in the past I could not do.

Today, their new platform is built on empowering the dealer to create a customized customer experience. If the dealer doesn’t have the skills to customize their site, Mike reminded me that BZ has staff to do that work for the dealer.

Another nice feature was that dealers can create their own custom forms, slide-shows, change navigational menus, and even microsites. Yes, the new platform will launch new microsites on a new domain or sub-domain with simple tools. This will keep all content and technology under one control panel. (Now BZ is gunning at me!)

BZ Results Provides an Asset Library

As part of the new site architecture, BZ customers can store all their digital assets in a library that can be used in the future. You can see from the Assets list on the right, that BZ has made sure that dealers can easily create, store and reuse their digital assets.

Dealers can also store common external and internet links in the asset libary (see Links on right) to use within their websites or as part of their content writing strategies.

I liked this feature especially when dealers rely on third party website partners that have cryptic links that may change over time. By storing the link in the asset library, external links can be edited in one central place and be updated site-wide.

Another cool feature is that these assets can have a start and end date so that coupons, incentives and web pages can start on a predetermined schedule.

BZ Results Virtual Dealership 2.0 Summary

The new BZ automotive website platform is best described as “empowering”. The system is a dramatic change from a closed platform for design and SEO to very open.

The design team at BZ has leaped ahead of many competitors in the marketplace on design and flexibility. It will be interesting to see how the site indexes as well as being subjected to our search criteria.

In the meantime, if I was a BZ Results customer under a long contract, you should be calling to get your site upgraded.

Entry posted on Tuesday, August 24th, 2010 and filed under BZ Results.

[end of original article]

Source Credit:

Reference Links:

BZ Results

Automotive Search Marketing Architecture

ADP Dealer Services

BZ Results Total Digital Solutions

ADP Social Media Marketing and Reputation Management for Dealers

BZ Results Social Media Reputation Management for Dealers

Views: 175

Tags: ADP Dealer Services, BZ Results, BZ website review, Brian Pasch, Dealer Website Review, Pasch Consulting, automotive websites, car dealer websites, virtual dealership


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Comment by Edward G. Sullivan on September 14, 2010 at 5:23am
Thanks for sharing, I love the concept and believe our industry will be better for it. I am pleased to be a part of this ever changing business.
Comment by Philip Zelinger on August 26, 2010 at 5:41am
No explanations needed Ralph -- I often turn to Brian Pasch for his opinion to supplement my own when reviewing automotive advertising vendors and applications so I certainly appreciate your choice given your deadlines to launch a tried and tested new platform. Also, I have been flown into the ADP facility to review applications for my dealer clients in the past and I am involved in many new projects still in Beta Testing so I know how many wheels are turning at the same time to make your magic happen at ADP.

That said, I would love to share your new and improved BZ Results with my blog talk radio audience of automotive advertising decision makers. Since you and ADM are members of our shared network of networkers -- Auto Industry Insiders -- and ADP and BZ Results are preferred automotive advertising vendors on AdAgencyOnline.Net I suggest that you join me next Thursday on air from 12 Noon EST to 12:30 PM EST to get everyone up to speed on your new toys.

After all, what are friends, ADM -- and Auto Industry Insiders -- for!
Comment by Ralph Paglia on August 26, 2010 at 12:37am
Comment by Ralph Paglia on August 26, 2010 at 12:30am
Dave and Phil - Please try to understand that Brian was given VERY special consideration due to his research reporting deadlines that many of us wanted to ensure our new site platform was reviewed for. Everyone involved with the project is rightfully proud of what our team has created... Heck, we tried to get certain components of this new platform included in last year's ASMA reviews and reporting, but we were not ready. What many people do not understand, or appreciate, is the thousands of hours of research, development, code writing, field trials, pilots, testing and quality assurance reviews that have to be completed before a completely new website publishing platform can be shown to somebody like Brian...

In my own personal and unofficial opinion, there will be a steady stream of exciting news coming out from the combined Coventry, Miami, Portland, Chicago, Houston, Austin, San Francisco, Scottsdale and Seattle based teams that make up ADP Digital Marketing as we move forward with more resources and experienced people than any other automotive digital marketing organization in the business... Heck, we even got Tim Jennings on our team now!

The most difficult part of it all for yours truly is that I want to shout from the rooftops about all the great stuff we got coming, but that would simply get me into too much hot water...

So, all I can say is that what Brian saw is simply an indicator of good things to come in a very near term period of time.

Very Important... ANYTHING and everything I post on ADM is my own personal perspective and opinion and is not approved by, nor in any way represents any type of official statement being made by my current or previous employers.

God Bless America and the Bill of Rights!
Comment by Dave Tedder on August 25, 2010 at 2:33pm
I was kidding. I've been told end of September and we rank extremely well with google-
Comment by Brian Pasch on August 25, 2010 at 2:07pm
I would call your BZ rep and see if you can get upgraded this fall.
Comment by Bruce Hartz on August 25, 2010 at 1:46pm
Looking foward to the new platform as we currently run 6 BZ sites on the old flash model. Our sites rank pretty good on their own and very well when you count the groups splash page Making SEO changes is a real pain having to go throught tech support for each change but still worth the effort.
Comment by Dave Tedder on August 25, 2010 at 9:15am
when do I get mine!!!!

Comment by Joe Tarell on August 25, 2010 at 6:07am
Love it! Websites are not a set it and forget item and too many stores have done that over the years. Keep it fresh, keep it current and good things happen. Hopefully they have a system to make sure those that are updating the site are the "marketing professionals" you reference above and not an "Internet Manger Gone Wild" as I like to refer to them. Power is a dangerous thing in the wrong hands.
Comment by Philip Zelinger on August 25, 2010 at 5:21am
Thanks Brian,

Updating content, establishing microsites for targeted online audiences, managing links -- and the list goes on -- are all proven ways to attract Google's attention. However, in my experienced opinion the most revolutionary opportunity you referenced was the empowerment of the auto dealer -- or their chosen outsourced consultant -- to effect the changes as needed without having to meet the site develepors protocols or rely on their support team to follow through.

The solution that you described appears to be the perfect blend of tempalted efficiencies with customizeable design and content. I am jealous that my friends at BZ Results didn't offer me the preview that they offered you but since you were nice enough to share I guess I will forgive them.

After all, what are friends for!

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