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Chrysler Group may have to share with Nissan Motor Co. the stylish chrome capital C and black block letter Turbo Diesel logo that has adorned Ram heavy-duty pickups for nearly a quarter century. It was unclear today if there will be marketing implications to Nissan using the Cummins name on a competitive truck.
Cummins has been the sole supplier of diesel engines for Chrysler's Ram pickup since 1989 -- and the Cummins name is seen as a key reason why many customers buy the truck. The Cummins diesel engine has a reputation for long life, low maintenance and good fuel economy while towing heavy loads.