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If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for
your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more:
Stick to two hashtags in your tweets. As someone who’s looking for as much engagement and reach as possible when tweeting, it’s important to realize that hashtags on Twitter should be used sparingly and for ease of search when users are looking for subject, event, or name hashtags. According to Social Media Examiner, tweets that use more than two hashtags see a 17% drop in engagement. However, this does not mean stop using hashtags—use them in your tweets to increase your engagement rate and make your tweets more visible on Twitter; just don’t overdo it.
Tweet during the daytime and throughout the weekend. During the daylight hours in your audience’s time zone is generally when users are the most active on Twitter, with around 30% higher interaction. Although every target audience is slightly different and tracking your engagement time and interactions is the best way to get a feel for your specific audience, a general rule of thumb is to tweet and engage most when the sun is out.
Connect graphics to your tweets. Just by including images in your tweets, you can gain a 150% increase in retweets. Twitter’s rich Tweets give your tweets increased levels of engagement if they include images and videos. A solid ratio to use for tweets with images and tweets without is 70/30, according to Buffer.
Create a CTA in your tweets. Asking for retweets and giving users a call-to-action is surprisingly done by very few brands. However, directly asking followers for a retweet or to complete an action directly ups your chances of getting one by quite a bit. The philosophy of “If you don’t ask, you don’t get” rings true across social media, and especially Twitter. Your followers and general Twitter users are much more likely to interact with you if you’re clearly and directly asking them to do something.
Link your tweets. Salesforce states that 92% of all Twitter interaction, retweets, replying, and more, happens when users click links. Tweets that include links get roughly 86% more retweets, which means more engagement and reach for your Twitter page. Consider using a shortened link (like bit.ly) to track the links you include in tweets and strive to link in at least 60-80% of your tweets to grab more retweets overall.
Keep your tweets around 110 characters or less. Although the character limit for a tweet is 140, it’s actually better for your engagement to shorten your tweets even more. Shorter tweets get 17% higher engagement because leaving extra room in your tweet makes it easier for other users to retweet, add in commentary, or quote your tweet.
Optimizing your tweets and Twitter page requires a small amount of effort and a few, simple tweaks here and there. Stick to two hashtags per tweet, tweet when the sun is out, use images, shout out a CTA from time to time, include links, and keep your tweets well under the 140 character limit to increase engagement and gain interaction and retweets. Regardless of where your Twitter page is at right now with followers, it’s possible to grow and gain engagement on a weekly and daily basis by utilizing these six Twitter options and hacks.