Automotive Marketing Professional Community for Car Dealers and their Managers
Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable Television. Now Internet Television threatens cable..
Time Warner and Comcast have lost a total of 430,000 subscribers this past year, while Hulu and Netflix memberships continue to grow. Consumers no longer need to subscribe to cable to watch their favorite television shows. Cable may have threatened advertising revenues on Broadcast, but now internet threatens cable.
Automotive advertisements didn’t leave Print, Radio or Broadcast when Cable became a viable option. Many dealerships continue to use these mediums as staples for their monthly marketing campaigns. However, Internet Television does offer a serious threat to Cable, as the two mediums offering the same content. Just like Smart Phones replaced Cellular Phones and Land Lines, Internet Television looks to replace Cable with products like Apple TV, Google TV, Playstation 3, Xbox 360 and Nintendo Wii streaming video entertainment.
Many Televisions on the market today come equipped with WiFi connections and apps capable of streaming content online. This means consumers will no longer need to rely on the old Cable Box to access their favorite televised content. Nor will they have to buy an expensive video game console or any other Smart TV device to stream content.
It is important for Car Dealers to take advantage of this emerging technology. Internet Television and Smart Television can give your dealership tools to fine tune marketing campaigns. For more information on how you can use Internet Television and Smart Television for your Car Dealership, feel free to contact us.