Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have delivered the highest amount of automotive shopper engagement to dealers up until now. Innovative new dealership chat technology by ActivEngage now combines the power of proactive invites with video elements to dramatically increase your chat engagement and conversion.
How does it work?
ActivEngage ActivInvite video invitations virtually meet and greet each of your website visitors, making your digital showroom (your dealership website) more like your physical showroom. These video introductions feature personal website assistants designed to gain the attention of shoppers and guide them through the online sales process, while delivering a human component to websites. By commanding the attention of your website visitors with a direct call to action the moment they enter your dealership website, you will greatly improve your engagement and lead conversion rate.
How much more engagement and conversions are we talking about?
Dealers that switched from standard proactive live chat invitations to ActivInvite video invitations saw an increase in chat engagement by more than 78% and conversion by more than 64%! On average, dealers using ActivInvite proactive video invites saw increases of 29% and 23% in chat engagement and conversion. Data from more than 91,000 dealership website visits illustrates definitively that proactive video invitations are effective.
What if my customers are shopping while at work? Will the sound on the video invites be intrusive?
Product testing to this point has proven the new video invitations to be wildly successful at engaging web visitors to chat. The activInvites serve to put a face and a moving, breathing personality on your website. Yes, people want to shop from home these days, but they also want real, personal connections with other humans.
To address the concerns some dealerships may have regarding visitors potentially feeling overwhelmed by the audio-visual presentation, we have enabled the video elements to be muted per the discretion of the dealer. As well, ActivInvite video invitations can be paused or muted by website visitors at anytime with just one simple click. Customers shopping while at work will have no issues disguising their efforts to buy a vehicle from your dealership.
The video invites preemptively muted by the dealer have been shown to be less effective at commanding the attention of your website visitors and are therefore less effective at boosting your conversion rate. On the other hand, when visitors have chosen to mute the videos, the increase in conversion is maintained.
The benefits of this new technology make the ActivEngage ActivInvite a clear home-run choice for your online engagement plant. So, what are you waiting for?
Boost your chat engagement and conversion by simply adding ActivInvite to your automotive live chat strategy.