Google: Your listing on Google Places will soon be updated - Unless you take specific actions, or advertise on Google Adwords

Email Received by Dealership from Google: "Your listing on Google Places will soon be updated"

Dear Google Places user,

Google will soon update your listing data on our consumer properties such as Google and Google Maps to more accurately reflect the latest information we have about your business.

We use many sources to determine the accuracy of our listing data and to provide the best possible experience for business owners and consumers who use Google and Google Maps to find local information.

Below is a summary of what your listing(s) will contain once it’s updated in the next few weeks. This will be visible on your Place page and listings across Google properties, but it will not be reflected in your Google Places account:

Paglia Volkswagen

9999 Borderline Road, San Angelo, TX 78832, United States

+1 888-123-4567

http://www.volkswagendealer.com/

If the above information is not accurate, please sign in to Google Places. You may prevent any of these changes from being made on your Place page and listing by selecting "Edit", and then pressing the "Submit" button to confirm the correct information about your business.

If you submit data to Google via a feed, please ensure that the data in your feed is accurate and current. Note that you must update listing data in your feed to prevent changes from being made to the above listings.

Note that if you are an AdWords or AdWords Express customer, your ads will be unaffected by this change and will continue to display the listing information you have provided in Google Places. To manage your online advertisements, please sign into Google Places or Google AdWords.

For more information about updates to claimed listings, please visit: http://www.google.com/support/places/bin/answer.py?hl=en&answer...

Sincerely,
The Google Places Team

You have received this mandatory email service announcement to update you about important changes to your Google Places product or account.

EDITOR'S NOTE: I have altered dealership specific information so as not to publicly disclose the actual dealership that received this message.

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Influencer Comment by Joshua Michael Friedman on March 6, 2012 at 5:32am: I had a hunch that Google looks out for its paying customers. On a related note, with all the discussion online of Facebook changes (marketers can't depend so much on what's free, upsohot of the new timeline features is that you have to pay for presence)... we need to look at it from the customers' point of view, and walk the cat backwards.

Marketers who take advantage of what's free (Craigslist included) are marginalizing the customer experience, and when that happens, it's not as much fun to be on the site. When it's not as much fun to be on the site, it's not the place to be it once was. And not the same value to marketers.

I don't want to hear too much grousing about marketers having to pay to play. Facebook, as a personal user, isn't the same thing when 90% of the content is business people trying to sell me something. Yes, Google is something else. But social media gets overrun by commerce, and the baby gets thrown out with the bathwater.

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