Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Ford will offer lifetime Motorcraft brake pad replacement! #BuildOwnerLoyalty

Ford Motor Company launched a new point-of-sale program that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014. The program includes Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers.

Build owner loyalty
The goal of the program is to bring Ford and Lincoln owners back to their dealers for routine maintenance business that is often siphoned away by aftermarket service outlets. Too often, aftermarket service outlets like Sears, Firestone, etc. take away service business from dealerships though aggressive advertising campaigns and discounted pricing.

Manufacturers want to help dealers reclaim routine maintenance business for two reasons. First, routine maintenance can be done by less skilled technicians and is therefore highly profitable. In addition, consumer research says if dealers can keep customers coming back for routine maintenance, they are more likely to come back to their dealer to buy or lease their next new car.

Part cost only, not labor
According to Ford, if Motorcraft brake pads wear down to less than three millimeters, customers will be eligible for no-cost brake pad replacement - as long as the customer owns the vehicle.

Does this mean customers will get a free brake job if their brake pads wear out? Not exactly.

Ford says customers must still pay labor and installation costs, as well as the cost of other parts needed to return the brake system to original operating condition. This means if the brake pads wear out and damage the brake rotors, the customer will get free pads but be on the hook for replacement brake rotors and associated labor cost.

Who’s eligible?
The “Lifetime Brake Pad Guarantee” applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles. Surprisingly, Ford says racing vehicles are not covered by the free brake pad replacement program.

Source: examiner.com

This is great news for Ford dealers. This new program can be used in so many marketing strategy's to help Ford and Lincoln dealers.

Manny Luna

CEO

VL Digital Marketing

Views: 26

Tags: brake, build, ford, lincoln, loyalty, motorcraft, owner, pads

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

4. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service