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Thanks for taking a look at this one with me.  I am preparing this content for an upcoming website.  I know that is concentrated with Powerful Automotive Social Media Pros.  If you have the time, proof me on this one and let me hear your take.  I treasure your input; whether you agree or disagree.  Honesty is the way to distill a true winner. 





5).  What is the difference between Facebook and Twitter? 
Facebook is know in some circles as the "photo album on the front porch".  It is (for most users) a place to archive favorite photos from the weekend or at most find a witty comment on a - post this if you wanna be cool website.  
There are a select few who use Facebook for a very profitable purpose.  The professionals who earn large dollars from Facebook have no problem erasing the line between business and personal or business and pleasure.  They don't believe that there should be one profile for business and another for friends to see the real goings on.  Facebook has mechanisms in place to discourage individuals from presenting themselves as a businesses, however there is nothing wrong with a person who owns a business or a representative for a company making a strong bid for a great company's reputation. 
The bottom line on Facebook is this: If you post here, the best results will come when accompanied by lots of imagery or video in order to appeal to audience curiosity.  In addition, it's best to gently coax Facebook friends away from Facebook by including a link (DO NOT attempt bait and switch from Facebook always go to the destination inferred) the reward comes in the form of a conversion, that is if you present something interesting enough, the Facebook friend will ask to see more and fill out a contact form on the destination site.   
Twitter is a place where few people will ever get offended from someone over posting on Twitter.

The post platform on Twitter is based on text, text links, hash tags, re-tweets and mentions.  I will cover in great detail all these terms very soon.  Twitter also has almost zero emphasis on photo and video that is to be shared on Twitter.  This fact is the reason why Twitter is the preferred platform for business.  Twitter regulars are accustomed to clicking a link and landing on a different website, checking out the content that was shared, and returning to twitter.  This process is similar to Facebook once the link is clicked.  The bid difference is, engagement is much higher from twitter due to the care free click nature of the user.  

The side benefit of twitter; each time a link is posted on twitter it becomes a distributed link, building relevance for search engines and each one that is clicked shows up as traffic on the parent site so do your best to link to destinations that are under control of your business in order to get full benefit of link and click

The final word is Facebook: be gentle, be smart, be creative and visually stimulating.  When it comes to Twitter; get rid of the notion that less is more.  On Twitter more is more! 

4).  How many times do I need to post every day? 
Here are the John Miller Guides for posting on The Big Three social media sites.  One of the big three is Facebook.  I post to Facebook1-3 posts daily.  On Twitter, I would post 7-20 per hour If I could get my scheduling set up far enough in advance. Linked in is a place for professionals and it is not checked quite as often as Facebook and Twitter so my guide here is 2-5 unless you can post to a group that lends itself to major posting.  Be careful linking your Linkedin Profile to your Twitter Account.  While It seems great to put those carefully planned links in front of an additional audience, you my end up decreasing the size of the audience if friends become post fatigued.   

3).  How do I build an audience? 
To build a social media audience, the first place to start is with the friends and family where you already have connections. The subject of audience building is another place where the differences between the social media platforms become apparent.  With Facebook, gathering friends as in individual is not so challenging.  As a business page gathering a following is much more difficult, as your page will lack the ability to friend someone and wait for return friend status to be complete.  For Twitter, there is no difference.  you may follow as many people or businesses as you choose.  It is not as common for a return follow, and Twitter will cap you at 2000 followed until you surpass 2000 following.  In building an audience there are social media tools that can help you find your friends that cross pollinate Twitter, Facebook and Linkedin and allow you an easy transition to have a great number of your connections exist and give audience to all three platforms. 

2).  I don't have anything interesting happening, where do I get material?
This question is where many people give up on social media.  Out of the gate,  signed up for all three social media platforms and full speed ahead there is interaction and post after post everything seems right with the world and 1 week in there is nothing more to say.  One month down the road feelings of failure creep in because all twelve people who followed your company now see that there has not been an update in weeks!  
This fact is the very reason why it is important to do what you enjoy.  Did you ever hear Jerry Garcia complain about playing guitar?  I think not.  While we can't all be Jerry Garcia and do exactly, the one thing in life that we had dreamed of doing since childhood; there should exist at the very least an expert knowledge of your business, your process or what you do better than the other companies in your industry that is worth mentioning.  I know there will be times when it doesn't feel right to toot your own horn; you are correct here as well.  If you really want to shine in social media, then speak as an expert, hand out complements to your peers and let other people toot horns (in the form of return complements) for you.  One hundred horns sound better than one anyway. 

1).  How many social media sites should I sign up for?

How many social media sites you sign up for is directly related to your experience level and saturation level in social media marketing.  For the basic beginner, stick with The Big Three until you reach a comfort level.  As soon as you are able to convert friends and strangers into followers and connections then begin thinking of leverage.  Social media leverage comes in the form of sending even more links to more and more places by sites that bookmark and share links such as Delicious and Digg.

As more links exist and traffic pics up on your social media platforms and on your websites you should look for a vehicle for scheduling posts Hootsuite, and Seesmic can help here as well as many paid post schedule sites.  Additional leverage comes in the form of image and video archive sites.  With the shift of importance toward more visually stimulating content you will do yourself a favor by having your photos hosted and ready for immediate use on Flickr, Photobucket or Picasa. 

Seem confusing.  It was confusing to me at first as well.  I spent the greater part of 3 years studying, reading and absorbing the social media marketing mystique.  I am now confident with proven results that I have a winning combination for Social Media.  

I offer consultation, assitance and fully managed social media solutions for business.  Send in your email address and we can get started today. 

John Miller


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Comment by Tom Gorham on April 6, 2012 at 8:20am

John, I don't see a one-size-fits all solution for Social Media, no matter what platform you're on.  But my favorite part of what you wrote is, "The final word is Facebook: be gentle, be smart, be creative and visually stimulating.  When it comes to Twitter; get rid of the notion that less is more.  On Twitter more is more!"

Comment by Ralph Paglia on April 3, 2012 at 1:51pm

Ashley - You are sooooo right on the money with your comment! I have been experimenting and practicing social media marketing for more than 7 years and content desirability is the key ingredient.  In fact, whereas in advertising frequency is one of the biggest factors; in social media marketing the quality of content is as important as frequency. 

Comment by Ashley Poag on April 3, 2012 at 1:09pm

One thing you kind of touched on in #2 but didn’t really go into detail with is QUALITY OF CONTENT! Too often in social media outlets I see things that the only person who cares about it is the person who posted it! When a dealership decides to use social media to promote car sales, accessory sales, and or parts and services they have to make sure their customer care, desire, and maybe even will search for the content they are posting.


Comment by John Miller on March 29, 2012 at 7:27am

Excellent question Ralph,

I am set up with GoDaddy and I receive proceeds from referrals. 

The ad in this post is the variable in my request for feedback that I didn't mention.  I enjoy testing techniques by A-B variable type experimentation.  Thanks for your feedback. 

One thing I failed to do is read the ADM user agreement to see if I was breaking the rules by posting it here.  If it is against the agreement or if it takes away from the post, then I'll be happy to remove it immediately. 


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Comment by Ralph Paglia on March 29, 2012 at 6:20am

Besides the interesting questions and answers... Do you actually make any money promoting GoDaddy with the ads in your posts?

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