Once you’ve placed the tracking code on your website, it’s time to start creating ads.
- Create a new ad in the ads create tool or in Power Editor in Chrome
- Select "Website Conversions" as your advertising objective
- From the drop-down box, select the name of the conversion pixel you would like to use in your ad, or create a new pixel
- Set up the rest of your ad targeting. In the final Bidding and Pricing section, choose "Bid for website conversions."
Note: As with actions, Facebook tracks conversions for ads that happen within 1 day, 7 days, and 28 days after a person clicks on an ad, and 1 day, 7 days, and 28 days after viewing an ad