ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
WHAT'S WITH ALL THE CHANGE?
Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.
The question is why you can’t do things the old way, the ways that you know work. Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed and unwanted?
It’s about survival.
As Darwin said:
“It is not the strongest of the species that survives, nor the most intelligent, it is the one most responsive to change”.
In a world that is constantly changing, it is the adaptable dealer that thrives. As the vehicles you sell become more connected and more complicated, the way you you sell them also needs to change.
Global consultancy firm Frost & Sullivan believe that by 2014 every new car will be constantly ‘connected’ to the Internet allowing you to learn about the world and talk to it on your way to work. Even the days of owning your own car may be ending, with scarily futuristic plans driven by Google encouraging driverless fleets of company vehicles.
WOULD YOU BUY CLOTHES FROM A MAN IN RAGS?
Now imagine you are being sold that car, which can drive itself, dodge traffic and connect you to the whole world, by a dealer who doesn’t know how to use a computer and struggles to respond to online inquiries. How you sell is as important as what you sell. Just as a well-dressed sales assistant will have more success selling suits, your dealership needs to have the technology to sell the vehicles of the present and the future.
HELP IS AT HAND
Video is a chronically underused tool in the automotive industry; we estimate that only 1% of dealerships globally use it as part of their sales process.
Yet its powers and advantages are clear, proven and significant. It not only helps your business cast its net further, but casts it into rich waters.
Google Automotive Research found that 75% of used vehicle consumers (in the UK) watched videos as part of their purchase. Video content could provide your customers with a stunning first impression of your site, with a hi-tech, low-effort customer experience. Don’t dress your dealership in rags, let video give you the modern appearance that will attract customers and prove to them your dealership’s quality and expertise.