In today's economy, there is not much interest in "what-if" marketing. If a marketing idea is not "a sure thing", allocating resources can be very difficult. I get that completely, but I think that ADM members who allocate a little time and preparation for the Cash for Clunkers bill could be rewarded. First responders will have an advantage
With Automotive SEO
strategies being the first to act can often be tipping point for success. This is one of those times where automotive dealers who act now, may be rewarded this summer with greater organic search traffic.
If you have not been reading about the Cash for Clunkers
legislation that is being considered in Washington, you should start. You can visit www.cashforclunkersfacts.com
and read the news posts on the website for a quick briefing. In fact Hyundai Motors is keeping dealers up to date with all the activities in Washington and they have been encouraging their dealers to be ready.
So the question is: Are you ready?
Since the bill is not assured of passing, you have to decide if you want to invest a little time to start to optimize your website for the eventual searches that will take place if the bill passes. If the bill passes, it is estimated that there will be a surge of new car sales ; 1.4 million cars are some estimates being tossed around.
Survey of Consumer Interest
From the chart below, Toyota, Honda, Ford and Chevy dealers
already have a considerable edge in consumer interest. The Toyota and Honda rankings did not surprise me but I was pleased to see that Ford and Chevy are the 3rd and 4th most popular brands consumers are interested in if the bill passes.
If you are one of these four dealers, there are many clear reasons why your website should start talking about this legislation. You can use the data on this chart to start a content marketing campaign that says that consumers are acknowledging your brand's success in creating fuel efficient cars that people want to buy.
If you are not selling one of the top four manufacturers consumers are considering, if they will get a $4,500 cash voucher, then your attack plan is different. The real question is that if you have 30-60 days in advance of the bill being signed, what will you do to educate consumers that your brand sells fuel efficient cars that qualify for this voucher.
Cash For Clunkers Badge
Consumer interest is high so I thought that I would share this insight with my blog readers so at least a group of car dealers would be prepared, if the bill is signed. I have created a Cash for Clunkers Participating Dealer badge which you can add to your website and blog to start to create an awareness with consumers who visit your website.
To get the code to add the badge to your website, follow this link
This badge can be linked to a page that you create that outlines your support of the bill and that consumers who want assistance with purchasing a new fuel efficient car should contact you.
Your dealership should be the FIRST in your area
to call yourself a "Participating Dealer
" which will start to raise questions about the bill and how you can help.
The Over and Under
If the bill never passes, you will still be capturing new leads from consumer searches about the bill in your state if your content is optimized properly.
If the bill passes, a flood of new cars sales will be up for grabs and who is going to get the most sales, depends on your readiness.