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You’ve heard it before: content is king in SEO. Your dealership can be successful at content marketing by creating and maintaining a blog. Not only is blogging an effective way to promote your car dealership, but it also adds value for your customers and supports your automotive SEO strategy. The automotive digital marketing experts at Opportunity Max have compiled some tips on how to get started as a blogger for your dealership.
Blog about what you already know.
Since you spend your day around cars, you probably know more about them than the average person. Take advantage of that knowledge and share it with others. Whether you write about ways to prepare your car for changing seasons, or the features of a new model available at your dealership, odds are that you know more than your customer.
One of the most difficult things about blogging is “getting in the zone.” Putting too much pressure on the final product can stifle your creativity and make your blog appear unnatural or forced. Sit down and let your thoughts flow. After you have a decent amount of content written, it’s best to take a short break and come back later to edit with fresh eyes. Before publishing your blog, let someone else read it and offer suggestions on final tweaks or edits.
When deciding to develop your dealership’s blog, it’s important to hold yourself accountable. Your customers trust that the information you’re offering is factual and honest. Do your due-diligence to fact check yourself and only share content and information that is accurate. Secondly, hold yourself accountable to a blogging schedule. Blogging should become a frequent and consistent part of your monthly or weekly schedule. Make deadlines for yourself and stick to them.
You work at a car dealership — you’re surrounded by car experts and enthusiasts. Use your team to brainstorm content ideas covering a variety of topics. Sit down with your Finance Manager or Fixed Ops Manager and find out what questions customers ask most frequently. Use your blog as an opportunity to answer some of these ‘frequently asked questions’ and concerns.
Spread what you have.
After you’ve posted your blog article, help that content to live beyond your blog by promoting it through other channels. Linking your blog to your dealership’s Facebook, Twitter and Google+ pages is a great way to expand your potential audience. Blogs can also serve as excellent social media content. With the recent changes to the Facebook algorithm, your posts are more likely to be seen in a newsfeed if they contain a quality link.
Is blogging already a part of your automotive SEO strategy? If so, are there other tips you’ve found successful in blogging for your car dealership? Let us know on our Google+ or Facebook page.