Automotive Digital Marketing

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You’ve heard it before: content is king in SEO. Your dealership can be successful at content marketing by creating and maintaining a blog. Not only is blogging an effective way to promote your car dealership, but it also adds value for your customers and supports your automotive SEO strategy. The automotive digital marketing experts at Opportunity Max have compiled some tips on how to get started as a blogger for your dealership.

Blog about what you already know.

Since you spend your day around cars, you probably know more about them than the average person. Take advantage of that knowledge and share it with others. Whether you write about ways to prepare your car for changing seasons, or the features of a new model available at your dealership, odds are that you know more than your customer.

Don’t over-think.

One of the most difficult things about blogging is “getting in the zone.” Putting too much pressure on the final product can stifle your creativity and make your blog appear unnatural or forced. Sit down and let your thoughts flow. After you have a decent amount of content written, it’s best to take a short break and come back later to edit with fresh eyes. Before publishing your blog, let someone else read it and offer suggestions on final tweaks or edits.

Be accountable.

When deciding to develop your dealership’s blog, it’s important to hold yourself accountable. Your customers trust that the information you’re offering is factual and honest. Do your due-diligence to fact check yourself and only share content and information that is accurate. Secondly, hold yourself accountable to a blogging schedule. Blogging should become a frequent and consistent part of your monthly or weekly schedule. Make deadlines for yourself and stick to them.

Utilize experts.

You work at a car dealership — you’re surrounded by car experts and enthusiasts. Use your team to brainstorm content ideas covering a variety of topics. Sit down with your Finance Manager or Fixed Ops Manager and find out what questions customers ask most frequently. Use your blog as an opportunity to answer some of these ‘frequently asked questions’ and concerns.

Spread what you have.

After you’ve posted your blog article, help that content to live beyond your blog by promoting it through other channels. Linking your blog to your dealership’s Facebook, Twitter and Google+ pages is a great way to expand your potential audience. Blogs can also serve as excellent social media content. With the recent changes to the Facebook algorithm, your posts are more likely to be seen in a newsfeed if they contain a quality link.

Is blogging already a part of your automotive SEO strategy? If so, are there other tips you’ve found successful in blogging for your car dealership? Let us know on our Google+ or Facebook page.

Views: 499

Tags: automotive, blogging, dealership, seo


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Comment by Alexander Lau on February 28, 2014 at 6:25am

Don't forget Social Syndication Tools and how they relate to your blog.

Comment by Alexander Lau on February 10, 2014 at 8:21am

Comment by Alexander Lau on February 3, 2014 at 7:16am

You win Kelly, I deleted my posts. Like I've said, if you can't take the heat get out of the kitchen.

The first post deleted, showed over 1,800 blog posts that were developed on dealers' websites (on-site), using a proprietary mechanism that pulls in WordPress content / data, so Google hyper respects the structure. As well, I showed how those blogs have converted over time, which is what you want. 

Comment by Ralph Paglia on January 31, 2014 at 4:15pm

Kelly, ever since we launched the ADM Professional Community almost seven years ago, we have maintained an overall community etiquette that opinions are encouraged, whether we agree or not... In fact, some of the most valuable exchanges come when the commenters disagree with the author and state their reasons why. Now, with that said we do have each blog post features set up so that the author can choose to moderate and publish or not publish a comment.  This is not the case with the ADM Forum section where once a comments or response is posted, the author can no longer delete the post. That is set up that way precisely because this is not a site where business people are communicating to retail customers... ADM is a professional community where differences of opinion can be aired and heard by anyone who registers and discloses who they are without fake information in their profile.

I would like you to consider, and this is not mandatory, but rather a suggestion... That you allow differences of opinion types of comments to be posted so as to raise your own level of professionalism, encourage discussion and dialogue (dare I say "Engagement"?) and let the community help you support any conclusions you have arrived at or are recommending as a best practice in automotive retail... I may not always agree with Alexander Lau, but I respect his contributions to our community as a provocative thought leader and the conversations his comments stimulate quite frequently draw more attention to the issue you were raising in the first place.

Comment by Kelly Young on January 31, 2014 at 2:42pm

Hi Brian - I set up functionality so that I can review comments prior to them posting on the blog. It is also a best practice to monitor blog comments to avoid spamming or inappropriate comments. This blog post was intended for novice bloggers and was tailored as such. Some responses this has received seemed to slam that approach, hence there were not published.

Comment by Kelly Young on January 26, 2014 at 6:36pm

Hi Brian - thanks for the feedback. I grew up with a father who was a General Sales Manager of a dealership, so I can appreciate the time constraints that that position brings. Staying up on daily tasks in addition to continuing to add value can be a challenge. I can say that even as a 'non-novice' that I still use these tips myself. :)

Comment by Peter Saydak on January 24, 2014 at 1:20pm

Nice job slipping in that "automotive SEO" backlink ;)

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