Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Global Consumer Products Company Secures Strategic Venture with World Famous Brand and It's Top Rated TV Show Production Company
NEW YORK- Automotive Care Laboratories, LLC (ACL), a rapidly growing, global consumer products company offering a number of widely known brands, has announced it has reached agreement with West Coast Customs to develop an expanding portfolio of car care products, fuel and oil additives, and other multiple products in adjacent categories, as the exclusive marketer and distributor for the branded portfolios. ACL, which in addition to West Coast Customs Car Care, owns other brands and licensing agreements, continues to execute an impressive growth strategy as a challenger in the large competitive automotive aftermarket sector.
According to Atticus Firey, CEO of ACL, the strategic implementation with West Coast Customs for the car care and engine oil additives categories reflects the company’s continued commitment to strategic value-based expansion. “We’re intensely focused on building out our global portfolio with well-known, respected brands, and our partnership with West Coast Customs is the epitome of such criteria. I’m honored to be working side-by-side with Ryan Friedlinghaus and his team, as we aggressively roll out their premium, highly successful brand in all relevant categories and countries.”
With global headquarters in New York City and international headquarters in Hong Kong, Automotive Care Laboratories has experienced tremendous growth recently through a combination of strategic acquisitions, licensing agreements, and innovative product development.
Mr. Firey has also recently announced the opening of their new west coast office in Orange County, CA. West Coast Customs, founded in 1993 by Ryan Friedlinghaus, is the premiere vehicle customization shop, internationally known for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship.
The company continues to produce their top-rated TV show, “Inside West Coast Customs” airing weekly on the Velocity Channel. Their FINE-TUNED line of automotive cleaning and performance products are sold by Wal-Mart and other top retailers in both national and international markets.
ABOUT AUTOMOTIVE CARE LABORATORIES, LLC
Automotive Care Laboratories, LLC (“ACL”) is a rapidly growing, global, diversified, market-driven consumer products company offering an expanding portfolio of premium brands within the automotive sector. The company develops, and markets lifestyle based, trusted brands, such as West Coast Customs Car Care and others in the industry.