Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh

The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.

With almost twice as much Unique Visitor Traffic as any of the other online automotive blogs and communities tracked, the Automotive Digital Marketing Professional Community continues to lead the auto industry as the site where more automotive marketing professionals go to for information, networking, tools, strategies and the tactical how to's that empower them to be more successful in their job roles. Shown below are further details of Compete's analysis of the five sites tracked during the month of May, 2011...

One of the most interesting aspects of observing this type of online activity by automotive professionals is the continued growth of which now receives more Unique Visitor Traffic than either or  Although both DrivingSales and DealerRefresh have been around a lot longer, Chris Saraceno and Mike Myers have aggressively marketed and promoted DealerElite to grow their visitor traffic past that of their site's longer established predecessors.



Views: 828

Tags: ADM, Auto Industry, Compete, DealerElite, DealerRefresh, DrivingSales, Professional, Traffic


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Comment by Ralph Paglia on June 20, 2011 at 8:52pm
Thomas - I always appreciate the wisdom and common sense that comes through in your contributions to this community... Thank you!

Comment by Thomas A. Kelly on June 19, 2011 at 4:11pm
I am a fan of all above. I find value in the statistics RP shares with us from time to time. Others may not and they can choose not to read/study. Kinda funny that someone would comment "Don't think we have to be worrying about traffic and visitors" enough to post his strong feelings about them being posted. I have a couple of ex wives and working on another...what did/do they all have in common? (besides the obvious) they told me what I should and should not worry about. Keep the reports coming Ralph, good stuff as is most that appears on your pages.
Comment by Ralph Paglia on June 19, 2011 at 3:27pm
Jim - if your comment were true, neither you nor anyone else would have read this blog post, or commented on it. Every few months I post this same data and each time it attracts a certain amount of attention. I am not suggesting that it is important, other than to those who advertise on these types of sites, but each time I post the Unique Visitors or Total Visits metrics it does draw attention and people do go out of their way to check the charts. So saying it is not interesting or meaningful may be what you WANT reality to be, but the Fact that you and many others have read the post and seen fit to comment would be evidence to the contrary.

One thing I would like to point out is that I agree with those that describe the sites reported on as each being very different in style and "flavor". I like to visit each of them, but post most of my content to ADM because it is something that I created and support for that reason. One of the challenges that visitors to ADM have is that it is truly more of a Social Network and Professional Community than "curated" or moderated blog. Because of this, visitors to ADM are subjected to various "Value Proposition" posts and other commercially vested content posted by employees of suppliers and entrepreneurs. This is not what other sites do and is more related to how and why the ADM Community professional network was created.

I respect what Chris Saraceno, Mike Myers, Jeff Kershner and Jared Hamilton have accomplished. That's why I feature content and information about their sites and try to remember to include links to their sites when I publish anything about them. It is an issue of respect and professional courtesy.
Comment by Jeff Kershner on June 19, 2011 at 12:30pm
Right on Jim. With great "original" relevant content, the traffic will naturally come.
Comment by Jim Bell on June 19, 2011 at 11:59am
I'm sorry to be negative, but I have to vent. Who really gives a rip who's site has more unique visitors and traffic etc? Isn't it all about the content that are on all of the above sites? Don't think we have to be worrying about traffic and visitors. Most of us are all hitting all of the above sites and contributing to them all at some point throwing 2 cents in here and there. Comment on the different postings to the different sites that we are all a part of and let's learn from each other. #justsayin
Comment by Ralph Paglia on June 19, 2011 at 10:59am
If I have one complaint about Compete, Inc., it is how expensive they are... At $499 a month (or $5,000 a year) Compete provides many highly effective tracking and reporting tools, but they are EXPENSIVE!
Comment by Ralph Paglia on June 19, 2011 at 10:49am

What is the 'Unique Visitors' metric?

The Unique Visitors metric only counts a person once no matter how many times they visit a site in a given month. Unique Visitors are typically used to determine how popular a site is.

Recommendation: To best understand the popularity of a site, you should consider additional metrics beyond Unique Visitors.

For instance, Site X could drive up its Unique Visitors by buying a lot of advertising across the Internet. However, many of these people may leave the site immediately. Use Engagement metrics to understand how much time people spend on a site and how many pages they look at on average during each visit to more fully understand the site's popularity.

EDITOR'S NOTE: As you can see in the Compete, Inc. explanation above, "Robots" and automated systems do not trigger a "Unique Visitor" count within the Compete tracking system.

Comment by Jeff Kershner on June 19, 2011 at 10:31am
I hear ya Ralph. We have spent a good chunk of money to prevent spammers as much as possible. It can sometimes double up on the work and resources it takes to run a great community forum.
Comment by Ralph Paglia on June 19, 2011 at 10:20am
Jeff... C'mon now, you and i both know that Rebecca has your best interest at heart! The "Blog Spammer" problem is an ongoing issue for any online community or platform that allows visitors to become members, and then allows members to post content. I use Ning (ADM), Wordpress, Blogger, Tumblr, YouTube, Facebook, Orkut, Typepad and many others to publish and syndicate various types of content, and the issue you identified with these unwanted contacts is made even worse when they gain entry and start posting comments, blogs, etc. It does require diligence, although some of the new Spam Detecting software that site platforms like Ning have implemented are proving useful... Although, as your post shows, it does not stop scammer-spammers like "Rebecca" from scraping email addresses and then sending solicitations. On a personal level, I use email spam filters that prevent me from seeing such emails until I check my Spam or Junk email folders.
Comment by Jeff Kershner on June 19, 2011 at 7:42am
Im also always curious to how much spam traffic these Ning platform sites attract. I've seen some substantial traffic logs from spam farmers across other sites using the Ning platform.

Example: only 10 minutes after leaving the first comment on this thread I received a direct message from the lovely Rebecca Hugga Umali.


Dear Sir ,
I would like to use this opportunity to make enquiry about your company which i got its contact email address from a website ( I am a 26 year old single girl from Liberia,West africa, a graduate of Mechanized Agriculture at the University of Monrovia in Liberia, West Africa. I had worked closely with my father who operated a family owned red vegetable oil processing factory in Liberia. Actually, i would like to share some ideas with you on possible collaboration of industrial skills as i have intention of relocating permanently to your country where i intend to pursue more educational and industrial career. Please, can you tell me more about yourself and your country to enable me tell you more about my interest. I have attached a photo of myself for reference while waiting to hear from you. Thanks for your urgent reply.
Rebecca Hugga Umali.

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