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ADP Dealer Service's Cobalt Releases Dealer Command Center

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite


HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides dealers the industry's most insightful performance analytics together with an integrated suite of digital marketing management tools delivering industry-leading ease-of-use. This major enhancement of the Cobalt platform was guided by extensive dealer input, with dealers confirming that these new capabilities drive their marketing effectiveness by providing deep insights into consumer behavior combined with increased dealer control and flexibility. Dealer Command Center is a no-charge enhancement to the Cobalt digital marketing platform.

Here are just a few of the key features available with Dealer Command Center:

  • Insightful Analytics - The most powerful analytics engine in the industry goes beyond standard web reporting to give unmatched insight into a dealership's customers, vehicle interest levels, and the effectiveness of different marketing programs
  • Intuitive Website Editor - Fast and easy website changes with a powerful What-You-See-Is-What-You-Get editor, enabling efficient dealer self-service
  • Effortless Inventory Specials - Swiftly and efficiently update specials in real time
  • Intelligent Dealer Portal with Single Sign-On - A fully integrated dealer portal with one login for all digital marketing management tools and reporting

Dealer Command Center enables easy coordination between the dealer and their ProCare Advocate. Dealers have the flexibility to define their service relationship with Cobalt across the full "do-it-yourself" to "do-it-for-me" spectrum. Cobalt has one of the largest customer service departments in the industry, with over 500 associates. As part of the services team, our ProCare Advocates provide strategic digital automotive expertise to their clients with emphasis on marketing alignment and optimization.

Ben Ruenger, Internet Manager at Gordon Chevrolet in Tampa, has been an early user of the new Dealer Command Center. Ben states, "I really like the new Command Center. It is great to see such relevant information that is honed in rather than just seeing the overall numbers. I really enjoy having access to the Leads by Form information and Top Pages. Having the Referring Domains for the customers' tab easily shows me where to invest my time and money. That, along with the Lead Map, allows us to figure out where our customers are and where they are coming from instead of guessing."

Russell Blackstone, E-Commerce Director of Hewlett Volkswagen, concurred. "I believe that the new Dealer Command Center is a huge improvement. Because the system is very user friendly, it will be easier to post more specials, more often, and in real time. Our favorite part of Dealer Command Center is the enhanced analytics feature. The referring domains window shows us counts for each referring domain. A lead source map shows the location of where our leads are coming from. Now we know instantly where our marketing efforts are working."

"With all of the digital marketing channels available it is becoming increasingly difficult for dealerships to know which channels are most effective to drive sales and service revenue. With Dealer Command Center we are taking the guesswork away from digital marketing and helping dealerships maximize their staff productivity and marketing spend," states John Holt, Senior Vice President of ADP Digital Solutions.

About Cobalt
Cobalt is North America's leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers. Cobalt is a business unit of ADP Dealer Services.

About ADP
Automatic Data Processing, Inc. (NASDAQ: ADP) with nearly $9 billion in revenues and approximately 550,000 clients, is one of the world's largest providers of business outsourcing solutions. ADP is a leading provider of integrated computing solutions to auto, truck, motorcycles, marine, heavy equipment and recreational vehicle dealers throughout the world. Additionally, leveraging more than 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value for companies of all types and sizes. For more information about ADP, visit

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Tags: ADP, Center, Command, Dealer, Digital, Marketing, automotive, websites


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