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11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.

“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.”

Here is a list of 11 different types of photos that will NEVER sell your car online. For more details on each photo type, as well as an example of each one, please click here to read the blog on Swapalease.com.

Poor Photo Filters: It might be cool to use photo filters during your trip to Europe, but it’s not helping to move your car. Everything from black and white filters to retro backgrounds can show your car inappropriately and leave potential buyers with the wrong impression.

Stretched Photos: Your two-door sedan is not a stretch limo. Therefore, don’t give potential buyers the impression that it is. Check the specs of the online marketplace and upload your photos correctly. Size may matter but in this case longer is not better.

Inappropriate Vehicle Location: Be mindful of your car’s surroundings when taking photos. Cluttered environments can leave an impression of a cluttered car, and the background can detract from where your suitor’s attention needs to be – on the vehicle.

Here is the rest of the list. More analysis on each can be found here.

  • Improper Photo Orientation
  • Nighttime Photos
  • Poor Photo Cropping
  • Sun Glare Photos
  • Inappropriate Vertical Shots
  • No Interior Shots
  • Modeling Shots
  • Modeling The Features


Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. 

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Tags: autos, car, cars, lease, leasing, shopping, transfer

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Comment by Jeff Broman on October 17, 2014 at 4:02pm

I am glad someone finally said this. I am amazed by the number of dealers that have horrible photos. I don't understand why they accept the poor quality by their vendors or internal employees.

Dealers spend so much money on advertising online and then fill it with bad photos. Do they not want to spend a couple more dollars to have the job done right or do they just not care?

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