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John Sternal's Blog – August 2017 Archive (5)

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other…

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Added by John Sternal on August 30, 2017 at 9:30am — No Comments

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment

What Dealers Had To Say About F&I Products

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an administrative burden, and “doesn’t offer enough…

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Added by John Sternal on August 24, 2017 at 1:11pm — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the second quarter of 2017.
(…
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Added by John Sternal on August 24, 2017 at 6:30am — No Comments

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.

July’s credit…

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Added by John Sternal on August 17, 2017 at 8:00am — No Comments

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