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Ralph Paglia's ADM Blog (1,313)

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

Dealer Web Site Critical Mass

This is a blog entry where I will probably irritate a few people.

Those that have known me for any length of time will know that I don't theorize without…

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Added by Ralph Paglia on January 6, 2008 at 8:30pm — 1 Comment

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online, web…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

Micro Site Advice to Dealers Just Getting Started

I recently received this inquiry and my response is shown below it:

"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.

do you/your team create and manage these yourself, or is a third party involved?

what would you advise to or not to do when getting started with these micro-sites?

I know you are a busy man, if you can't get back to me, but I…

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Added by Ralph Paglia on January 5, 2008 at 3:30pm — 3 Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?

Posted by Ralph Paglia

I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

Google Leads Search Industry, Again, by Indexing Flash Based Web Sites

Google Can Now Index . . . Flash!

An Interview with Michael Marshall

by Robin Nobles

When I learned that Google can index the contents of Macromedia Flash sites, I was astonished. It seems that this remarkable discovery had gone virtually unnoticed in the SEO community. But as you probably know, Google has always been the first to index different types of content: PDF files, .doc files, etc. Google has also made amazing… Continue

Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments

Digital Dealer April 2007 Magazine Cover Story - Ralph Paglia

Digital Dealer Magazine | April 2007

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by: Digital Dealer… Continue

Added by Ralph Paglia on December 31, 2007 at 7:00am — No Comments

Top Search Triggering Media - How Do Consumers Decide What Online Search Terms To Use?

According to the BIGresearch latest Simultaneous Media Survey, the only way for people to keep up with the deluge of media options is to multitask with other media. Specifically, says Gary Drenik, President of BIGresearch, "TV's influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital…

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Added by Ralph Paglia on December 28, 2007 at 6:00am — No Comments

Ford Lincoln Mercury National eBusiness Weekly Online Publication

In-Dealership Lead Management Training and Expanded Digital Marketing Consultant…

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Added by Ralph Paglia on December 27, 2007 at 8:30am — No Comments

Online Advertising Legal Guidelines for Car Dealer Disclosures

TITLE 14: COMMERCE SUBTITLE B: CONSUMER PROTECTION CHAPTER II: ATTORNEY GENERAL PART 475 MOTOR VEHICLE ADVERTISING

The General Assembly's Illinois Administrative Code database includes only those rulemakings that have been permanently adopted. This menu will point out the Sections on which an emergency rule (valid for a maximum of 150 days, usually until replaced by a permanent rulemaking) exists. The emergency rulemaking is linked…

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Added by Ralph Paglia on December 27, 2007 at 8:00am — No Comments

Get Email Past Spam Filters and Delivered to Internet Leads and Dealership Customers - How To Bypass Spam Filters

Top automobile dealers in the nation will tell you that e-mail marketing is a vital and cost-effective method of communicating with nternet-savvy prospect. At Courtesy Chevrolet we have the results to prove it.

We have learned to leverage the marketing power of the Internet to…

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Added by Ralph Paglia on December 19, 2007 at 9:00pm — No Comments

Ralph Paglia Joins ADP Dealer Services

Sunday, April 15, 2007 - The Automotive Digital Marketing Community is pleased to announce that Ralph Paglia has joined the ADP Dealer Services Division, headquartered in Hoffman Estates, IL as their corporate “Director – Digital Marketing” responsible for OEM and National Account Business Development.

In addition to developing ADP’s Digital Marketing growth opportunities with car companies and enterprise level organizations, Ralph’s recent 20 month retail experience as… Continue

Added by Ralph Paglia on December 18, 2007 at 5:30pm — No Comments

Digital Dealer Magazine April 2007 - Ralph Paglia: e-Business Director, Courtesy Chevrolet

Digital Dealer Magazine | April 2007

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by: Digital Dealer…

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Added by Ralph Paglia on April 25, 2007 at 4:30pm — No Comments

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