Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…Continue
Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments
As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:
If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:
- They don't…Continue
The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?
Well, how many people have you heard say that…Continue
Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments
What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…Continue
Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments
In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled. …Continue
There are many perennial contenders and some new faces, as well. Chapman Automotive Group's internet unit (Chandler,…Continue
Adding Live Chat software or a hosted / managed chat option to your website doesn’t mean you have to think outside of the box - in fact it is another way to get more buyers INTO THE BOX! I’m sure in the 1930s having a phone was ‘new’ thinking, just like adding a website or…Continue
Added by Big Tom LaPointe on April 29, 2014 at 8:00pm — No Comments
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…Continue
Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments
As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?
Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments
Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…Continue
This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…Continue
Added by Big Tom LaPointe on February 10, 2014 at 9:00pm — No Comments
As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?
The thing is, a billion people…Continue
Added by Big Tom LaPointe on February 4, 2014 at 9:00pm — No Comments
PALM HARBOR, Fla. - Jan. 24, 2014 - CarChat24 - 24/7 Fully…Continue
Added by Big Tom LaPointe on January 24, 2014 at 8:00am — No Comments
When should you be adding prospects to your pipeline and nurturing current customers? Pretty much always. Continuous Customer Engagement, or CCE, is more important than ever in this era of nonstop information flow and social media. Positive and negative comments flow at the speed of data and can leave a mark more permanent than an ink tattoo.…Continue
Added by Big Tom LaPointe on January 20, 2014 at 5:30pm — No Comments
Added by Big Tom LaPointe on January 18, 2014 at 9:09am — No Comments
As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…Continue
Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that…Continue
TURN UP THE SPEAKERS ON THIS ONE!
Start the year off with a blistering speed run by this amazing Vette. Hennessey's peeps got the use of a Houston highway from this impressive blast past 200 miles-per-hour. No, I'm not affiliated with the legendary tuner company, but I sure wish I could be.
On December 11, 2013, a 700 HP Hennessey C7 became the first 2014 Corvette Stingray to break the 200 mph barrier by reaching a maximum speed of 200.6 mph. This was…Continue
Added by Big Tom LaPointe on January 2, 2014 at 7:40am — No Comments