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Big Tom LaPointe's ADM Blog (111)

Ford UAW workers get $9,300 profit share; should salespeople?

Apparently it was such a great year at Ford Motor Company that more than 50,000 UAW workers will enjoy a bonus of more than $9,000 through profit sharing, according to a…

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Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments

Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…

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Added by Big Tom LaPointe on January 23, 2016 at 5:37pm — No Comments

Five SECRET benefits of 24 hour managed chat

By now most dealers know that a well-managed chat setup is the best add-on for a car dealership website to increase sales. It is an extremely effective means for greeting every web shopper and starting the sales process and helping them get information they seek. But the benefits from…

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Added by Big Tom LaPointe on January 10, 2016 at 9:04pm — No Comments

2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

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Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…

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Added by Big Tom LaPointe on December 21, 2015 at 7:57pm — No Comments

Chat is huge player in auto industry transformation

One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment…

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Added by Big Tom LaPointe on December 16, 2015 at 6:35am — No Comments

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…

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Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…

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Added by Big Tom LaPointe on November 17, 2015 at 8:44pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…

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Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…

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Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…

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Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

Six ways online dating validates live chat

Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their car shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential, just take a look…

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Added by Big Tom LaPointe on September 22, 2015 at 9:00am — 3 Comments

Does location still matter with ‘everyone’ buying online? Ask Macy’s

This past summer I had the privilege to visit dozens of dealerships in just about every major city of eastern North America. Despite the rumors that the traditional brick and mortar business model is headed the way of the dinosaurs, dealership owners of all sizes and brands…

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Added by Big Tom LaPointe on September 14, 2015 at 1:30pm — No Comments

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

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Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

Do dealerships really need 24/7 live chat?

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…

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Added by Big Tom LaPointe on June 25, 2015 at 8:00am — No Comments

It’s complicated’ – How much chat is too much?

"One of the most important – and most controversial – elements is the proactive" 

As half or more of all car dealers have live chat…

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Added by Big Tom LaPointe on June 9, 2015 at 10:00am — No Comments

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.

“The whole purpose of a phone call is to set the…

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Added by Big Tom LaPointe on May 4, 2015 at 5:00pm — No Comments

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…

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Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments

Don’t nuke your live chat! 5 explosive risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and…

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Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

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Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments

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