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Tom LaPointe / CarChat24's ADM Blog (70)

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

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Added by Tom LaPointe / CarChat24 on April 7, 2014 at 7:45am — No Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

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Added by Tom LaPointe / CarChat24 on March 23, 2014 at 4:31pm — No Comments

Don't drive your self-hosted chat off a cliff - three tips for live chat success

Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…

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Added by Tom LaPointe / CarChat24 on February 24, 2014 at 9:59pm — 2 Comments

Live chat so easy a monkey could do it – but would you want them to?

“People still sell cars to People”

This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…

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Added by Tom LaPointe / CarChat24 on February 10, 2014 at 9:00pm — No Comments

Facebook birthday (& BILLION users) points to potential for website live chat

As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?

The thing is, a billion people…

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Added by Tom LaPointe / CarChat24 on February 4, 2014 at 9:00pm — No Comments

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD - Press Release

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

PALM HARBOR, Fla. - Jan. 24, 2014 -  CarChat24 - 24/7 Fully…

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Added by Tom LaPointe / CarChat24 on January 24, 2014 at 8:00am — 1 Comment

Live chat is key cog in Continuous Customer Engagement

When should you be adding prospects to your pipeline and nurturing current customers? Pretty much always. Continuous Customer Engagement, or CCE, is more important than ever in this era of nonstop information flow and social media. Positive and negative comments flow at the speed of data and can leave a mark more permanent than an ink tattoo.…

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Added by Tom LaPointe / CarChat24 on January 20, 2014 at 5:30pm — No Comments

Are you falling for comic book live chat software ads? Five tips for choosing a provider

Do you remember the crazy ads in the back of comic books? They promised you…

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Added by Tom LaPointe / CarChat24 on January 18, 2014 at 9:09am — No Comments

Weather event proves value of hosted website chat

As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…

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Added by Tom LaPointe / CarChat24 on January 7, 2014 at 10:11am — 2 Comments

How do customers see your dealership? How do you?

Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that…

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Added by Tom LaPointe / CarChat24 on January 2, 2014 at 9:22am — 11 Comments

Did you see the first 200 MPH run of the new C7 modified by Hennessey?

TURN UP THE SPEAKERS ON THIS ONE!

Start the year off with a blistering speed run by this amazing Vette. Hennessey's peeps got the use of a Houston highway from this impressive blast past 200 miles-per-hour. No, I'm not affiliated with the legendary tuner company, but I sure wish I could be.

On December 11, 2013, a 700 HP Hennessey C7 became the first 2014 Corvette Stingray to break the 200 mph barrier by reaching a maximum speed of 200.6 mph. This was…

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Added by Tom LaPointe / CarChat24 on January 2, 2014 at 7:40am — No Comments

Sending Mixed Messages? Now is a good time to review your scripts

Just 'being nice', isn't enough


Hopefully you were too busy enjoying the holidays this week to see the story about the McDonalds employee resource website that told its employees to lay off fast food,…

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Added by Tom LaPointe / CarChat24 on December 27, 2013 at 9:00am — 1 Comment

Failing at live chat isn't cute

A timely response is key to your website live chat success

The photo with the faces in the snow on the French police cars is cute. Not responding to a chat request isn't. In fact, it's downright rude and insulting! Putting a live chat invite on your dealership website is a promise, a contract even, that you will respond within a few moments to answer a visitor's questions when they…

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Added by Tom LaPointe / CarChat24 on December 14, 2013 at 11:00pm — No Comments

Live Chat lets you HOLD THEIR HAND while they shop

What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…

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Added by Tom LaPointe / CarChat24 on December 9, 2013 at 10:00am — No Comments

When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars

While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn't have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good…

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Added by Tom LaPointe / CarChat24 on November 30, 2013 at 10:19am — 2 Comments

Live Chat vs. Contact Form: is there really a difference?

Five reasons chat wins the battle

Just like the early days of the commercial internet, when many auto dealerships were slow to recognize the potential a website held for helping them sell more cars, adding a live chat option is a concept that seems to cause principals and general managers some…

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Added by Tom LaPointe / CarChat24 on November 26, 2013 at 10:30am — 2 Comments

Another Live Chat NO-NO

As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise…

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Added by Tom LaPointe / CarChat24 on November 19, 2013 at 10:30pm — No Comments

Did you hear about the TWITTER CHAT DISASTER by JPMorgan?

Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to …

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Added by Tom LaPointe / CarChat24 on November 18, 2013 at 5:30am — No Comments

The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

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Added by Tom LaPointe / CarChat24 on November 13, 2013 at 9:17am — No Comments

You at your chat keyboard? Unstaffed chat link is poison

“Where you at?” As someone trained to communicate, hearing this mauling of the English language is one of the most frustrating experiences in the history of the universe – yes, the whole universe! Probably the next most frustrating moment is clicking on a LIVE CHAT icon and having nobody home. Kind of like when your friend invites you in for a beverage and TV ballgame and didn’t…

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Added by Tom LaPointe / CarChat24 on November 6, 2013 at 12:07pm — 1 Comment

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