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Big Tom LaPointe's ADM Blog (120)

Website SMS Text is a must for dealers

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website…

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Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments

Hurricane Hermine proved value of managed chat and text

No matter how well a dealership is staffed, it’s impossible to be able to grab 100 percent of chat requests

Thankfully higher population areas of Florida and the rest of the south were spared a…

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Added by Big Tom LaPointe on September 7, 2016 at 6:30am — No Comments

Tesla is NOT the big bad wolf of retail - here's why

Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…

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Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments

Why is everyone afraid of Tesla and Beepi?

And what to do if you are…

Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for…

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Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments

Four hidden benefits of chat – including fixed ops sales

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a…

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Added by Big Tom LaPointe on May 3, 2016 at 9:00am — No Comments

Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

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Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments

Should your sales team handle live chat? Five critical questions to answer

“How happy are you with the way your team manages phone ups?”

As dealers look for ways to add tech to their digital marketing portfolio while controlling costs, the…

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Added by Big Tom LaPointe on March 20, 2016 at 11:00pm — No Comments

Dealer blog & social media tip #1342

It's no secret that fresh content is the best "trick" for strong organic SEO, and social media needs content that relates to consumers to be 'engaging'.

So here is your blog tip for the week. Religiously watch normal media…

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Added by Big Tom LaPointe on March 11, 2016 at 6:30am — 4 Comments

Storm is coming; five ways to strengthen your sales muscles

Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016, but there is a storm coming. The used car shortage which has propped up trade values for the past few years is long gone, and worse, there is…

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Added by Big Tom LaPointe on March 8, 2016 at 8:27pm — No Comments

Ford UAW workers get $9,300 profit share; should salespeople?

Apparently it was such a great year at Ford Motor Company that more than 50,000 UAW workers will enjoy a bonus of more than $9,000 through profit sharing, according to a…

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Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments

Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…

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Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments

Five SECRET benefits of 24 hour managed chat

By now most dealers know that a well-managed chat setup is the best add-on for a car dealership website to increase sales. It is an extremely effective means for greeting every web shopper and starting the sales process and helping them get information they seek. But the benefits from…

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Added by Big Tom LaPointe on January 10, 2016 at 9:00pm — No Comments

2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

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Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…

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Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments

Chat is huge player in auto industry transformation

One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment…

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Added by Big Tom LaPointe on December 16, 2015 at 6:30am — No Comments

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…

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Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…

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Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…

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Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…

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Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…

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Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

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