Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Big Tom LaPointe's ADM Blog (82)

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

Continue

Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

Continue

Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

Continue

Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

Continue

Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

Continue

Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
Continue

Added by Big Tom LaPointe on July 1, 2014 at 6:50pm — 1 Comment

Offline Chat = General Voicemail Box

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

Continue

Added by Big Tom LaPointe on June 21, 2014 at 8:58pm — 2 Comments

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

Continue

Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

Not responding to chat requests is like eternal phone hold

What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…

Continue

Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments

Google Analytics: Naming for Unique Visits and Visits CHANGED

In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled. …

Continue

Added by Big Tom LaPointe on May 22, 2014 at 9:03am — 1 Comment

WardsAuto releases its 2014 eDealer 100 for tablet / iPad app

Congratulations to the nation's top dealers for making this list of top internet sales departments.

There are many perennial contenders and some new faces, as well. Chapman Automotive Group's internet unit (Chandler,…

Continue

Added by Big Tom LaPointe on May 14, 2014 at 7:00am — 4 Comments

Live Chat doesn’t mean thinking outside of the box

Adding Live Chat software or a hosted / managed chat option to your website doesn’t mean you have to think outside of the box - in fact it is another way to get more buyers INTO THE BOX! I’m sure in the 1930s having a phone was ‘new’ thinking, just like adding a website or…

Continue

Added by Big Tom LaPointe on April 29, 2014 at 8:00pm — No Comments

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

Continue

Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

Continue

Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments

Don't drive your self-hosted chat off a cliff - three tips for live chat success

Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…

Continue

Added by Big Tom LaPointe on February 24, 2014 at 9:59pm — 2 Comments

Live chat so easy a monkey could do it – but would you want them to?

“People still sell cars to People”

This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…

Continue

Added by Big Tom LaPointe on February 10, 2014 at 9:00pm — No Comments

Facebook birthday (& BILLION users) points to potential for website live chat

As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?

The thing is, a billion people…

Continue

Added by Big Tom LaPointe on February 4, 2014 at 9:00pm — No Comments

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD - Press Release

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

PALM HARBOR, Fla. - Jan. 24, 2014 -  CarChat24 - 24/7 Fully…

Continue

Added by Big Tom LaPointe on January 24, 2014 at 8:00am — No Comments

Live chat is key cog in Continuous Customer Engagement

When should you be adding prospects to your pipeline and nurturing current customers? Pretty much always. Continuous Customer Engagement, or CCE, is more important than ever in this era of nonstop information flow and social media. Positive and negative comments flow at the speed of data and can leave a mark more permanent than an ink tattoo.…

Continue

Added by Big Tom LaPointe on January 20, 2014 at 5:30pm — No Comments

Are you falling for comic book live chat software ads? Five tips for choosing a provider

Do you remember the crazy ads in the back of comic books? They promised you…

Continue

Added by Big Tom LaPointe on January 18, 2014 at 9:09am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

4. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service