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Brian Pasch's Blog – November 2009 Archive (11)

Brian Pasch; Car Dealers Need an Online Plumber

Most dealers are unaware of the "brand" leakage and revenue that is being drained away from their own pockets every day online. A great post by Alex Snyder at caught my attention. Alex is one of the few dealers that is now aware and very pissed. He's justified in his anger because the commonplace brand "leakage" took on a new face this past week.…


Added by Brian Pasch on November 30, 2009 at 11:00am — 5 Comments

Free Tool For Internet Reputation Management

EDITOR'S NOTE: We have received an update that "Surcher" is no longer available, but that a viable replacement is as follows...

Hello, Ralph, I just found that the article …

Added by Brian Pasch on November 28, 2009 at 6:00pm — 3 Comments

Lifelong PC Switching to Mac

Brian Pasch switches to Mac

I can remember my first computers which included the Apple IIe, Radio Shack TRS-80 and even my Kaypro CPM based portable (luggable) PC.

My first real business computer was an IBM PC/XT and I've owned PC computers with every CPU upgrade since that first 8086 Intel processor. Many readers may not understand the mixture of smiles and cursing that was associated with AST Rampage memory boards, ATI Video cards, Seagate Hard Drives, Phoenix BIOS chips, serial port cards,… Continue

Added by Brian Pasch on November 26, 2009 at 6:30pm — 6 Comments

Automotive Internet Reputation Management 101

Automotive Internet Reputation Management

If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?
Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue

Added by Brian Pasch on November 24, 2009 at 10:07pm — 19 Comments

Social Media Math 101

social media trust equation

At the Driving Sale Executive Summit I had the opportunity to meet Chris Brogan and to hear him speak on social media trends.

I received a free copy of his book Trust Agents and have been reading it in between flights and work and it's really a great resource to focus your thought… Continue

Added by Brian Pasch on November 22, 2009 at 6:00am — 10 Comments

Can You Help Raise Awareness for PJs For The Cure?

November is Juvenile Diabetes awareness month and my company is conjunction with one of PCG's clients is seeking to raise $1 million dollars for the Juvenile Diabetes Research Foundation (JDRF).

The "PJs For The Cure" program is the idea of Charles Komar, CEO of Charles Komar & Sons which is one of America's largest manufacturers and suppliers of nightwear… Continue

Added by Brian Pasch on November 18, 2009 at 6:30am — No Comments

Domain Renewal and Registration Scams

Web Listings Inc

As car dealers start buying dozens of domain names as they embark on a microsite strategy, they will also see an increase is domain renewal scams appearing in your postal mailbox and email box.

They look like legitimate invoices for a domain name. I have…


Added by Brian Pasch on November 16, 2009 at 4:30pm — 2 Comments

Automotive Microsites Using WordPress

I thought that I would start a conversation on automotive microsites and why they should be a part of an automotive marketing strategy. Microsites are not to be confused with landing pages or doorway websites.

Landing pages are an optimized web page that dealers use in a pay-per-click campaign like Google Adwords. The landing page can be on your website or on a third party website. If a dealer was running a tent sale and created an optimized page about the event and… Continue

Added by Brian Pasch on November 13, 2009 at 8:00am — 5 Comments

Google Caffeine Release Imminent

Google Caffeine SEO

Those of you who have been testing the Google Caffeine technology using the sandbox feature to compare the new search technology with the current system, you can't play in the sandbox any more! Some will be heart broken.

When you visit the… Continue

Added by Brian Pasch on November 10, 2009 at 5:29am — 1 Comment

SEO and Social Media Boot Camp Prior to NADA

One of the outcomes that was clear from the 7th Digital Dealer Conference is that the demand for more knowledge on Automotive SEO and Social Marketing strategies is very high. A seminar room, limited to one hour, is just scratching the surface. There is so much confusion in the marketplace that needs to be resolved with openness and skills training; we don't need more sales pitches.

Skills training for Automotive SEO and Social Media is none existent. There has to be a way to get… Continue

Added by Brian Pasch on November 5, 2009 at 11:30am — 15 Comments

8th Digital Dealer Conference in Orlando

While the Nashville Digital Dealer Conference is fresh on everyone's minds, I thought it would be a good time to create a list of things that could be improved for the next conference.

I'll start the list and if you attended, please add your ideas. Hopefully this will help the direction of the spring conference which is scheduled to be held in Orlando. The dates for the conference… Continue

Added by Brian Pasch on November 4, 2009 at 3:38pm — 12 Comments

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