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Brian Pasch's Blog – October 2011 Archive (4)

Lock in $300 Savings on DMSC Conference Registration Prior to NADA

Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.  

 

DMSC is being held just prior to…

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Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

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Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

Ford Using Proper Stimulus To Increase Fixed Ops Revenue For Their Dealers

I was watching CNBC this morning in a Chicago hotel this morning and I was pleased to see a commercial that advertises that Ford Dealers will beat any locally advertised price on tires!  

 

This is exactly what local franchise dealers need from their manufacturers.  They need a message to fight back against independent…

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Added by Brian Pasch on October 3, 2011 at 7:00am — No Comments

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