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Mike Gorun's Blog – March 2012 Archive (3)

You Want Hard Facts? You Got ‘Em!

Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?

 

Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.

 

Well, now they can. In our newly released, free…

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Added by Mike Gorun on March 27, 2012 at 10:15am — No Comments

One Promotion Does Not Fit All

Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.

 

Here’s an example of a mail…

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Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments

Customer Loyalty Infographic

The National Business Research Institute has created a valuable infographic focused on customer loyalty. NBRI explains, “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business.” They add, “We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.”

We found NPRI’s…

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Added by Mike Gorun on March 6, 2012 at 8:48am — No Comments

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