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All ADM Blog Posts Tagged 'text' (35)

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…


Added by Big Tom LaPointe on November 17, 2015 at 8:44pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…


Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Six ways online dating validates live chat

Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their car shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential, just take a look…


Added by Big Tom LaPointe on September 22, 2015 at 9:00am — 3 Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…


Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

Influencer Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…


Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Reach Out and Touch Someone

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…


Added by Richard Holland on December 4, 2014 at 5:00am — No Comments

Mobile Marketing: The Automotive Game Changer


According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.




Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Mobile Marketing and Effective Follow Up

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.

1) We are thinking about whether a dealership has a mobile optimized website, and

2) We are thinking about whether or not the dealership is suited well for a text messaging campaign. 

In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …


Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments

The Various Profitable Uses for SMS Text Message Marketing

Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and…


Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments

New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…


Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments

Being Where Your Customers Are

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…


Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments

Different Ways to Use Mobile Marketing to Generate More Profits

It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day.  In the United States, that is a 30% increase over the calendar year in 2010.  It is safe to say that for the near future, businesses will have to be…


Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments

More and More Consumers Opt in to the Mobile Text Quote Button

We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  

Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  

One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…


Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…


Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…


Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers




In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…


Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of…


Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments

Text Marketing Ideas For Your Dealership

There are different forms of mobile marketing and each can be beneficial to your car dealership. Considering 85% of Americans own a cell phone, while…


Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments

Mobile Technology & SMS Strategies For Lead Generation Pt. 2.

OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…


Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments

How To Supercharge Your Press Releases With Images and Video

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough…


Added by sara callahan on April 24, 2013 at 7:05am — 4 Comments

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