Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.
Added by Thomas F. Jung on December 15, 2017 at 3:30am — No Comments
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.
Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…
Added by Ujj Nath on December 12, 2017 at 6:00am — No Comments
Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe
Added by Chris Miller on December 6, 2017 at 5:50am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal…Continue
Added by Ujj Nath on December 13, 2016 at 11:00am — No Comments
Added by Ujj Nath on November 14, 2016 at 5:30am — No Comments
Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…Continue
Added by Mike Esposito on October 10, 2016 at 7:25am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments
TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…Continue
Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments
Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their vehicle, boat, and RV shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential,…Continue
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages. Currently, according to multiple research firms, SMS messages are opened and…Continue
Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments
The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business. The headache comes as a result of the new questions that mobile device use causes business owners to ask:
1) Will customers and prospects still visit my website? If so, how can they see it on that little screen?
2) If they are on the phone and not at their computer, will they read my emails?
At the same…Continue
Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments