Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal…Continue
Added by Timmy D. James on April 23, 2020 at 8:00am — No Comments
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers
Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…Continue
Added by Paul Moran on August 13, 2019 at 8:04am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.
Added by Thomas F. Jung on December 15, 2017 at 3:30am — No Comments
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.
Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…
Added by Ujj Nath on December 12, 2017 at 6:00am — No Comments
Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe
Added by Chris Miller on December 6, 2017 at 5:50am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…Continue
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal factors such as body language.
I’m sure you…Continue
Added by Ujj Nath on December 13, 2016 at 11:00am — No Comments
Added by Ujj Nath on November 14, 2016 at 5:30am — No Comments
Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…Continue
Added by Mike Esposito on October 10, 2016 at 7:25am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments
TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology, today.
“With half or more of all…Continue
Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments
Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their vehicle, boat, and RV shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential,…Continue
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and family. A few typed words on a smartphone, or the sharing of a…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments