Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
This time of year is generally crammed with reports, RDRs, OEM…Continue
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.
Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…Continue
It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table there is always “the guy.” You know, the salesperson who thinks…Continue
Added by Kit Rogers on December 14, 2015 at 5:35am — No Comments
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not buy. Many dealerships, however, don’t take…Continue
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.
Social media that incorporate these overlooked social networks are more inclusive than efforts that simply…Continue
Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments
Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a potential goldmine of prospective vehicle buyers and capture…Continue
Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers and your customer data.
Here’s why mobile CRM…Continue
He assembled a team of “telemarketers” – accountants and administrative assistants…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
For sure, sales associates must attend to personal hygiene matters, dress appropriately for the…Continue
We’d like to believe customers’ excuses for not buying – “It’s not in my budget” or…Continue
Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of Patrick Kelly, formerly Senior Vice President, to the position…Continue
Added by sara callahan on October 18, 2011 at 6:22am — No Comments
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs
Houston, Texas, August 16, 2011 – Many auto dealerships are closing just…Continue
Added by sara callahan on August 16, 2011 at 6:41am — No Comments
Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful. Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.
MPi’s EDGE™ is part…Continue
Added by sara callahan on March 28, 2011 at 7:00am — No Comments
CAR-Research XRM adds Inventory Management System to CRM;
Helps Auto Dealers Manage Online Inventory
Houston, Texas, January 26, 2011– CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a major enhancement to its CRM system with the addition of a new Inventory Management System. It is built right into the…Continue
Added by sara callahan on January 26, 2011 at 10:55am — No Comments