Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
TrueCar Dealer Pledge Progress Update
Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to…Continue
Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…
The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…Continue
No, I’m not here to pitch dealership live chat. But since TrueCar has announced its heavy-handed policy change that will grant them near carte blanche to bill for all the leads they generate, regardless of the original…Continue
Added by Big Tom LaPointe on September 6, 2013 at 8:00am — No Comments
AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten "Full Ride Scholarships" for Dealership Managers to Attend AutoCon 2013*
Automotive Media Partners, LLC is proud…Continue
Is TrueCar going on the offensive?
Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".
While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…
(This was a response to a TrueCar Discussion post that I felt worth showing here)
@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues. Case in point...
When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…Continue
TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!
In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…Continue
Yesterday I conducted an interview with Scott Painter, CEO of TrueCar. I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions. I commend Scott Painter for reaching out to people like myself and Jim Ziegler.
There is no doubt that Mr. Painter is very passionate about his business. He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…
After American Honda Motor Company asked their dealer network not to participate in the TrueCar online sales program, Jeremy Alicandri evaluated TrueCar's response as follows:
"TrueCar publically implies that American Honda does not believe in transparent pricing for their customers. However, this is merely an attempt to smear Honda’s reputation, as Honda posts MSRPs, incentives, and special programs on their own website. Any critic of Honda’s decision should…
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments
Ever wonder why a sales consultant who is a rockstar on the floor fails on internet sales, and a rockstar internet sales consultant fails on the floor? It isn't because they don't want to sell vehicles; they clearly can do that. This happens because of a communication skill-set issue...
While studies vary on the subject, the scientific consensus is that during face-to-face communication, body language and tone-of-voice play the most important roles in what the customer…Continue
(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)
Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched. If they are pitched as a "thought starter," I can live with that. But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue
I've had the fortunate opportunity to run dealerships, work face-to-face with hundreds of dealerships nationwide, as well as with numerous dealership suppliers, be they CRM/ILM companies, advertising/marketing agencies, lead gen companies, etc. And while I am often impressed with some really great ideas and technologies they create, at the end of the day, are we just making some very simple processes overly complex?
For example, when I help dealers maximize internet lead…Continue