Key Auto Industry Developments
• August U.S. light vehicle… Continue
Added by Jonathan Floyd on September 24, 2013 at 12:30pm —
ALBANY, N.Y. – March 18th, 2013 – Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.
“Our Open/Mate platform makes it… Continue
Added by Mike Esposito on March 18, 2013 at 8:47am —
Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites
According to a new study conducted by… Continue
Added by Ralph Paglia on February 5, 2013 at 11:30pm —
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…
Added by Lenny Gomez on December 27, 2012 at 7:30am —
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America… Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am —
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is… Continue
Added by Joe Schwartz on December 11, 2012 at 5:30am —
Nielsen Research Releases Automotive Mobile Path to Purchase Study
On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.… Continue
Added by Ralph Paglia on November 18, 2012 at 7:30pm —
My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I… Continue
Added by Patrick Kelly on September 27, 2012 at 7:10am —
There’s an elephant in the room. This particular elephant is eating your sales career lunch!
You know about the… Continue
Added by Patrick Kelly on August 28, 2012 at 5:30am —
Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?
You know, the up who paid MSRP, plopped down a substantial down payment and had an 800… Continue
Added by Patrick Kelly on August 20, 2012 at 5:30am —
It’s tough to make a good living selling cars these days.
Is that what the math says…is… Continue
Added by Patrick Kelly on August 8, 2012 at 11:00am —
If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.
You know, the group of sales associates standing together commiserating… Continue
Added by Patrick Kelly on August 2, 2012 at 7:30am —
Automotive Shoppers Look to Mobile to Research Purchases
Almost 70% of car buyers in a recent study were interested in using mobile devices to investigate vehicles…
Added by Lisa Sarata on June 26, 2012 at 6:30am —
Good dealership experience sells more cars than ever Continue
Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…
Added by Ralph Paglia on May 8, 2012 at 10:30am —
Added by Ralph Paglia on March 28, 2012 at 12:53pm —
Lack of Trust, Relevancy Keep Consumers from Clicking Ads... Yet more than half click on, or are influenced by Online Display Advertising (ODA)
Automotive Internet Users (AIU) are no strangers to online… Continue
Added by Ralph Paglia on October 3, 2011 at 8:00am —
Increase Open Rates for Your Automotive Email Marketing Campaigns
The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…
Added by Paul Potratz on January 13, 2011 at 8:43am —
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system.
The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.
In order to attract… Continue
Added by Philip Zelinger on October 21, 2009 at 9:44am —
announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time
- will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free… Continue
Added by Philip Zelinger on October 15, 2009 at 1:47pm —
The auto industry is consolidating and many auto dealers are looking at their Real Estate from a different perspective. Automotive advertising agencies
that used to focus on building traffic and simply selling cars are now focused on helping auto dealers reduce expenses and access their assets to survive in today's troubled economy. The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C. are uniquely… Continue
Added by Philip Zelinger on August 14, 2009 at 8:26am —