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All ADM Blog Posts Tagged 'Research' (41)

Industry Research Update GE Richard Aldrich, CFA

Key Auto Industry Developments 

• August U.S. light vehicle…

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Added by JB Floyd on September 24, 2013 at 12:30pm — No Comments

Auto/Mate and CAR-Research XRM Announce Integration of DMS and CRM Solutions for Auto Dealers

ALBANY, N.Y. – March 18th, 2013 – Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.

“Our Open/Mate platform makes it…

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Added by Mike Esposito on March 18, 2013 at 8:47am — No Comments

KBB Research Verifies New Vehicle Shoppers Want Actual Photos

Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites

According to a new study conducted by…

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Added by Ralph Paglia on February 5, 2013 at 11:30pm — 1 Comment

Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

6 Video Marketing Metrics that Deliver the Highest Success

The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month.  If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question:  how do I measure the success of my video marketing efforts?



Here is what one survey of advertisers and agencies in North America…

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Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments

2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 5 Comments

The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments

The Miracle Up: Royal treatment for everyone

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800…

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Added by Patrick Kelly on August 20, 2012 at 5:30am — 3 Comments

The $1 Million Up: Bad math Costs Sales Associates Dearly

It’s tough to make a good living selling cars these days.

 

Really?

 

Is that what the math says…is…

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Added by Patrick Kelly on August 8, 2012 at 11:00am — 1 Comment

Huddles Are Killers - Let’s show up and go to work

If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.

 

You know, the group of sales associates standing together commiserating…

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Added by Patrick Kelly on August 2, 2012 at 7:30am — 16 Comments

Automotive SEO 101 - On-page Optimization Session 1: Keyword Research

Welcome to Automotive SEO 101, our ongoing series that covers the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.

 

Introduction

Before you optimize any page on your site, it's important to…

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Added by TERRY GIBSON on July 20, 2012 at 11:00am — No Comments

Car Buyers Use Mobile to Research Vehicle Purchases

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Added by Lisa Sarata on June 26, 2012 at 6:30am — 2 Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 2 Comments

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!

 

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Added by Ralph Paglia on October 3, 2011 at 8:00am — 6 Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
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Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

AdagencyOnline.Net Considers Vesponse As A Preferred Automotive Advertising Vendor

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.



In order to attract… Continue

Added by Philip Zelinger on October 21, 2009 at 9:44am — No Comments

AdAgencyOnline.Net Reviews KBB On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time - will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free… Continue

Added by Philip Zelinger on October 15, 2009 at 1:47pm — No Comments

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