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All ADM Blog Posts Tagged 'Research' (46)


Influencer
PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion's Smart Flicks Video Marketing Platform

Urbandale, IA--July 17, 2017--Flick Fusion today announced that PCG Research, a premier product research provider for retail automotive companies, released an in-depth evaluation of Flick Fusion's…

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Added by Timmy D. James on July 17, 2017 at 6:00am — No Comments


Media
How Automotive Qualitative Research Can Help Your Dealership

Quality, service, and brand name used to be the primary drivers of consumer purchasing decisions. In the past, you could mostly depend on promoting your dealership’s association with a well-known product. You could also offer financing terms that would make it easier for people on a budget to drive off the lot with the car they desired the very day they came in to see it. While some of these offerings are still applicable and an important part of smart retail, you cannot rely solely these…

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Added by Rahul Paul on April 11, 2017 at 6:42am — No Comments


Vendor
How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Industry

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break into the automotive market, with excitement following its every move.

Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of…

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Added by Aubrey Hankins on September 9, 2016 at 11:00am — 2 Comments


Influencer
Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

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Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments


Influencer
Car-aoke Anyone? New Study Reveals Singing Out Loud is Top Activity While Driving; One in Four Admit to Texting

New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…

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Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments

Industry Research Update GE Richard Aldrich, CFA

Key Auto Industry Developments 

• August U.S. light vehicle…

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Added by Jon Floyd on September 24, 2013 at 12:30pm — No Comments


Influencer
Auto/Mate and CAR-Research XRM Announce Integration of DMS and CRM Solutions for Auto Dealers

ALBANY, N.Y. – March 18th, 2013 – Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.

“Our Open/Mate platform makes it…

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Added by Mike Esposito on March 18, 2013 at 8:47am — No Comments

KBB Research Verifies New Vehicle Shoppers Want Actual Photos

Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites

According to a new study conducted by…

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Added by Ralph Paglia on February 5, 2013 at 11:30pm — 1 Comment

Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

6 Video Marketing Metrics that Deliver the Highest Success

The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month.  If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question:  how do I measure the success of my video marketing efforts?



Here is what one survey of advertisers and agencies in North America…

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Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments

2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments


Influencer
You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 4 Comments


Influencer
The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments


Influencer
The Miracle Up: Royal treatment for everyone

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800…

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Added by Patrick Kelly on August 20, 2012 at 5:30am — 3 Comments


Influencer
The $1 Million Up: Bad math Costs Sales Associates Dearly

It’s tough to make a good living selling cars these days.

 

Really?

 

Is that what the math says…is…

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Added by Patrick Kelly on August 8, 2012 at 11:00am — 1 Comment


Influencer
Huddles Are Killers - Let’s show up and go to work

If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.

 

You know, the group of sales associates standing together commiserating…

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Added by Patrick Kelly on August 2, 2012 at 7:30am — 16 Comments

Car Buyers Use Mobile to Research Vehicle Purchases

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Added by Lisa Sarata on June 26, 2012 at 6:30am — 2 Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 1 Comment

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