Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
REPUTATION SENSEI Marketing Program makes your store money by driving in-market buyers into your showroom by communicating trust in the local online community that you are the dealer to buy from. Market your positive customer experiences to social media, search results and your website to attract more buyers to your store.
So. You might be wondering: If a car dealer pays Yelp to advertise…
One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it…Continue
Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when it comes to the true potential of what reputation "management" should…Continue
Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.
Reputation management isn't about sending an email. It's not about filtering results by checking their sentiment first before directing them to the…Continue
Added by J.D. Rucker on December 20, 2013 at 3:00am — No Comments
|by Ryan Kenny, Automotive Reputation Management Specialist…|
Added by CDK Global on November 21, 2013 at 9:30am — No Comments
There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who is talking to you publicly whether it's good or bad.
This is an…Continue
Added by J.D. Rucker on November 18, 2013 at 4:00am — No Comments
Added by Ralph Paglia on November 1, 2013 at 5:30pm — No Comments
There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is…Continue
|by Josh Escusa, Reputation Management Specialist…|
I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I…Continue
by Chelsea Shearer, Reputation Management Specialist…
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…Continue
Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments
Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…Continue
The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:Continue
This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments
This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Added by chatmeter on February 20, 2013 at 12:30pm — No Comments