Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads decline?…Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?
If you say yes, then you…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
Is it good, or is it bad?
I've been saying for some time that wearable computers will revolutionize marketing. Consider walking down the street and every…Continue
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia
I saw my…Continue
Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference. So when I received a request to submit a Speaker's submission, I was humbled and honored at the same time. My first thought was, "What would I talk…Continue
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of ROI.
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past. Robertson Davies,
In mid 2000, my General Manager told me, “I don’t like you. I don’t like the Internet. It’s a waste of time. You should be taking “Ups” not photographs of cars. I want to see you on the floor, not in front of a…Continue
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…
Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments