Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Once considered to be the cutting edge of the car industry, American automotive giants, Ford, suffered in recent years and became a slightly marginalised and tired brand. With new car makes superseding their popularity, they put their marketing department to the test and came up with a brand strategy that has breathed life back into Ford.
Focusing on a fresh and modern branding on their new generation of cars, Ford’s marketing efforts have…Continue
Added by Leona Zoey on December 4, 2016 at 12:30am — No Comments
All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment…Continue
Added by Mike Gorun on June 8, 2016 at 5:37am — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments
At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…Continue
Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments
Any experienced mechanic will say you should always deal with the significant issues by taking your car to a garage with a solid reputation. We at Jennings Ford Direct also believe this. More than once we’ve seen cars land in the repair shop with damage caused not by wear and tear but by hack mechanics.
At the same time, we wouldn’t begrudge someone taking on the task of car repair alone. If you have managed to master…
Added by Rahul Paul on October 27, 2015 at 3:51am — No Comments
Strong truck demand, fueled by lower prices at the pump, helped GM, Ford, Nissan and Fiat Chrysler post double-digit U.S. sales increases in January.
General Motors and FCA US today projected the seasonally adjusted pace of light-vehicle sales will come in slightly above forecasts of 16.5 million – another signal that the market started the year in the same way 2014 ended: with steady…Continue
I wrote this article / content on the 2014 Ford Focus S. What do you think?
2014 Ford Focus S: Get Addicted to Driving!
The new 2014 Ford Focus S is already dominating the shortlists of numerous car enthusiasts. This car with hatchback body style and 5 seats, strongly atop rest of the car crowd of similar class. If you are the one who disliked hatchbacks, the all new 2014 Ford Focus S will…Continue
Added by Tony White on June 11, 2014 at 5:00pm — No Comments
Added by Ralph Paglia on March 28, 2014 at 9:00am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…Continue
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…
Everyone ready for the unveil of the 2015 Ford Mustang?
December 5, 2013 is the reveal date for the 2015 Ford Mustang that we've all been waiting for. The…Continue
Added by Jonathan Morales on November 26, 2013 at 8:30am — No Comments
Added by jason keo on April 17, 2013 at 10:00am — No Comments
A Google Alert for my name went off yesterday afternoon and I was pleasantly surprised to find my name mentioned in the first few sentences of the article below which is written by the well known social media author and speaker Sam Fiorella. His article appears on Huffington Post... Check it out!…Continue
The first thing I think of when hearing the words “in sync” is the 1990s group, ‘N Sync. The group got its name when Justin Timberlake’s mom said how “in sync” the boys were. The name is also a play on the last letter of the first name of each member of the group.
Just as ‘N Sync…
Added by Lisa Paolino on March 6, 2013 at 1:30pm — No Comments
Henry Ford – A Documentary
By David Ruggles
Henry Ford changed the world with his assembly line method of auto assembly, patterned after processes he observed in the meat packing industry. One might think there is nothing new to be learned…Continue
Added by David Ruggles on January 23, 2013 at 12:41pm — No Comments
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 13, 2013 at 10:03am — No Comments
All too often we get wrapped up in trying to make a sale or gain a lead that we do not brush ourselves up on what it actually takes to acquire either. Days of adding just a few video shots or photos of a vehicle with pricing and its features are over, customers now find that a cold form of relinquishing their…Continue
Added by Erin Ryan on January 10, 2013 at 8:30am — No Comments