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Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…Continue
The party was well planned. The dealer spared no…
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of ROI.
By Lori Luechtefeld, iMedia Connection
"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...
The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…Continue
Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Added by Tom Gorham on September 12, 2011 at 1:59pm — No Comments
If you've been wondering if Google+ can give Facebook a run for the money, the New York Times has an opinion and it has a lot to do with privacy.
Read more here... A Facebook warning call: NYT says Google+ gets privacy right" http://www.zdnet.com/blog/google/a-facebook-warning-call-nyt-says-google-gets-privacy-right/3138?tag=nl.e550
Added by Tom Gorham on July 18, 2011 at 4:30pm — No Comments