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All ADM Blog Posts Tagged 'Digital' (289)

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

Digital Dealer Conference & Exposition at Gaylord Palms Resort & Conference Center in Orlando, FL April 21-23, 2008

This is the biggest retail automotive e-commerce event of the year! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.

The title of the event in Orlando is “Putting all the… Continue

Added by Ralph Paglia on March 2, 2008 at 6:38pm — No Comments

LinkedIn: Automotive Digital Marketing Professional Group Now Available on LinkedIn

Automotive Digital Marketing Group on LinkedIn

You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:

* Reach other members of Automotive Digital Marketing

* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue

Added by Ralph Paglia on February 18, 2008 at 8:00am — No Comments

Automotive Marketing Experts Outline Success Strategies for 2008

Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008

2008 Dealer Marketing Panel of Experts:

Dean Evans

Ralph Paglia

Scott Toland

Alexi Venneri

Charlie Vogelheim

Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue

Added by Ralph Paglia on February 16, 2008 at 8:14pm — No Comments

Digital Dealer Magazine Cover Story; April 2007 Featuring Ralph Paglia

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by : Digital Dealer

In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue

Added by Ralph Paglia on February 15, 2008 at 5:43pm — No Comments

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.

ADP’s Digital Advertising is specifically designed to:

* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…


Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…


Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…


Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

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