Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,757)

Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam

CDK, Reynolds lawsuit will proceed

Court prevents auto industry giants from starving rival Authenticom out of business…

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Added by Ralph Paglia on October 17, 2017 at 6:30pm — No Comments

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments


Dealer
How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer se…

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Added by Devin Daly on October 17, 2017 at 6:30am — No Comments

Six Social Media Statistics From Digital Airstrike That Will Scare You!

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners

We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…

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Added by Ralph Paglia on October 16, 2017 at 8:00pm — No Comments

JD Power CEO Finbarr O'Neill to Retire

COSTA MESA, Calif.  - J.D. Power chief executive officer and president Finbarr O’Neill will retire in March, the company announced Wednesday.…
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Added by Ralph Paglia on October 15, 2017 at 3:30pm — No Comments


Vendor
Is Email Still The Preferred Way To Reach Customers?

Is Email Still The Preferred Way To Reach Customers?

Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive…

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Added by Vidushi Jain on October 14, 2017 at 5:00pm — No Comments


Vendor
Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack?

And if so, …

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Added by Scot Eisenfelder on October 13, 2017 at 6:30am — No Comments


Vendor
Understanding the mobile experience of a dealership’s fixed-op customer

Get ready for three full days of content and networking, where you’ll learn what’s working now in automotive marketing, sales and management, and how you can combine them to grow profitability at your dealership. Reserve your seat at DSES…

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Added by Thomas F. Jung on October 13, 2017 at 2:00am — No Comments


Vendor
BLACK BOOK DATA SHOWS VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY

All vehicles are averaging a 12-month depreciation of -14.5%, assisted by heightened vehicle replacement activity following Hurricanes Harvey and…

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Added by Black Book on October 12, 2017 at 12:00pm — No Comments

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

The average American worker spends 26 minutes commuting to and from work each day.

And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train. Seventeen percent of us…

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Added by Kevin Root on October 12, 2017 at 12:00pm — No Comments


Influencer
Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most…

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Added by John Sternal on October 10, 2017 at 7:30am — No Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto …

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Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments


Vendor
Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…

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Added by Scot Eisenfelder on October 9, 2017 at 7:00am — No Comments

Weed Out the Confusion

Weed Out the Confusion: One-Third of Teens Think Driving Under The Influence of Marijuana is Legal in States Where Recreational Use By Adults is Permitted…

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Added by Ralph Paglia on October 13, 2017 at 11:00am — No Comments


Agency
Car Commerce: 5 Ways to Enhance Your Automotive Business

There is no doubt that the automotive industry is on the rise.

This means that your automotive business should definitely be able to reap the benefits of this rise if you take advantage of it.…

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Added by Lizzie Weakley on October 13, 2017 at 12:30pm — No Comments


Media
Best Communication between Leader and His People

Best Communication between Leader and His People

Several managers of departments who look for good relationship upward have the resources to make something called ‘motion picture’, but more managers have cleverness and smartness to build perfect argument to win their cases.…

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Added by George Wolfson on October 12, 2017 at 5:00am — No Comments


Media
4 Ways to Become a More Attentive Driver

Everyone knows the dangers of driving impaired and the statistics that accompany drunk driving or buzzed driving.

We are warned over and over again to not drive while under the influence of drugs and alcohol. But do we ever think about how other distractions can impair us? There are approximately…

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Added by Eileen O'Shanassy on October 11, 2017 at 3:30pm — No Comments


Agency
Ridiculous Skills: How to Negotiate a Great Deal on a New Car

Knowing how to negotiate a great deal on a new car is a ridiculously easy skill to learn.

Even as simply as it is, few seem to master the skill. Here are four tips to broker a killer deal on a new vehicle.

   

Timing Is…

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Added by Rachelle Wilber on October 11, 2017 at 8:00am — No Comments

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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