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Featured ADM Member Blog Posts (4,962)


Influencer
Can Facebook Instant Articles help your business?





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

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Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment


Influencer
Ignore Domain Authority? Really?

I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:

“The Domain Authority score has no…

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Added by Jeff Glackin on May 2, 2016 at 4:30am — 3 Comments

Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying…

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Added by Anica Oaks on March 29, 2016 at 10:30am — No Comments


Influencer
3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…

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Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…

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Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

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Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments

Night Driving: 6 Tips to Stay Safe

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…

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Added by Kent Charlie on March 28, 2016 at 4:30am — No Comments

Auction Buzz

Well, It’s Official!!

I no longer need to leave my house to wholesale another car!

george the couch potato

All you new car dealers have taken me back!

Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now  back in the new car dealer environment. I thought the…

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Added by Barry Neuman on April 27, 2016 at 11:24pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…

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Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments


Influencer
Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

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Added by sara callahan on April 27, 2016 at 5:30am — No Comments


Influencer
What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments


Influencer
How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

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Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments

4 Crucial Ways to Protect Yourself after Being in a Car Accident

Living through a car accident can be a truly terrifying experience. Even still, you must start thinking as soon as the crash is over. If you don’t, you may not be able to protect yourself from the possible ramifications of the accident. Try to keep a clear head. Below are four crucial ways you can protect yourself after being in a car accident.

1. Protect Yourself Physically

Car accidents are one of the biggest killers in the world.…

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Added by Anica Oaks on March 25, 2016 at 2:30pm — No Comments


Influencer
Auto/Mate Releases Free eBook: The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I

Albany, N.Y. – April 25th, 2016Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile…

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Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments


Influencer
Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…

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Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments


Influencer
How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments

Car Dealerships: Time to Step-Up Your Advertising Game

All too often, small businesses neglect their online presence and rely on the traditional methods of advertising like newspaper adverts, catalogue listings and magazine adverts.

The use of social media is a…

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Added by Rahul Paul on April 19, 2016 at 11:00pm — No Comments


Influencer
Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

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Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

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Added by Chris Miller on April 19, 2016 at 8:32am — No Comments

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