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Featured ADM Member Blog Posts (6,325)

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

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Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

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Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

Cross Platform App: Boost Your Business!

Mobile business apps are advanced online marketing companions with a definitive competitive edge.

They have evolved into market information powerhouses that grant businesses the ability to make wise and decisive growth-related decisions. However, the…

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Added by James P Down on September 15, 2018 at 1:00am — No Comments

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

 

The facts are, however, that the phrase started because sometimes there is money…

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Added by Todd Smith on September 13, 2018 at 6:30am — No Comments

Why Women Buyers Rate Saleswomen Higher Than Salesmen

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Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want.…

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Added by sara callahan on September 12, 2018 at 6:30am — No Comments

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

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Added by Paul Moran on September 10, 2018 at 7:00am — No Comments

Turn Rate: Is Your Inventory Invisible?

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Added by John Wingle on September 10, 2018 at 7:00am — No Comments

Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by…

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Added by Chris Martin on September 7, 2018 at 7:18am — No Comments

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

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Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

Understanding the Financial Implications of New Automotive Marketing Methods

Why is it that we as a modern society are so excited to sign our way to numerous financial contracts without actually understanding the financial implications of what we're…

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Added by Blazho Gjorgiev on September 7, 2018 at 6:00am — No Comments

BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS LARGEST SINGLE-MONTH INCREASE SINCE 2011

Great Value in Used Cars from Off-Lease Inventory

Drives Monthly Increase That Eclipses Last Year’s

Hurricane-Fueled Replacement Activity

 

Black Book, a division of Hearst that provides…

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Added by Black Book on September 6, 2018 at 11:30am — No Comments

Your Secret Weapon to Increasing Sales? Reading

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers…

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Added by John Wingle on September 6, 2018 at 7:14am — No Comments

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

 

A customer ordered some copper…

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Added by Todd Smith on September 6, 2018 at 7:04am — No Comments

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

 

However, changes in OEM recall reimbursement policies,…

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Added by Chris Miller on September 5, 2018 at 6:58am — No Comments

How to Use Targeted Advertising for Your Video on Facebook

Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?

facebook ads logo https://i1.wp.com/media272.com/wp-content/uploads/2018/08/facebook_advertising_media272.png?resize=300%2C143&ssl=1 300w" sizes="(max-width:…

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Added by jon nigbor on September 4, 2018 at 10:43am — No Comments

Why Email Marketing is Important for Small Business



Countless brands around the world are using email marketing as their main business tool to attract their targeted audience, create more leads, and turn them into potential customers. The ultimate goal is to increase sales as much as possible. So, it's very important how they use their email marketing to 
improve the…

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Added by Vladimir Zivanovic on September 3, 2018 at 6:30am — No Comments

Your Local Car Salesman Just Might Be Helping in the Fight Against Childhood Cancer

Your Local Car Salesman Just Might Be Helping in the Fight Against Childhood Cancer

September is National Childhood Cancer Awareness Month and $10 from every copy of ‘Assumptive Selling’ sold this month goes straight to the PaulieStrong Foundation

 

Given nearly 16,000 children are diagnosed with…

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Added by Steve Stauning on September 1, 2018 at 6:30am — No Comments

Digital Marketing Wild Ride for Dealer.com Team

“It’s been a wild ride with strong results,” Chris Smith of Dealer.com says of a program intended in part to get dealers more involved in…

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Added by Ralph Paglia on August 31, 2018 at 4:00pm — No Comments


Vendor
3 Tips to Improve the Results of Phone Calls

Many dealerships subscribe to some type of call tracking service that records incoming phone calls, however, many sales managers neglect to listen to the calls on a regular basis.

Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…

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Added by Andy Church on August 31, 2018 at 7:00am — No Comments

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the…

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Added by Todd Smith on August 30, 2018 at 7:02am — No Comments

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