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Featured ADM Member Blog Posts (4,989)


Influencer
8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:…

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Added by Anne Fleming on May 18, 2016 at 1:00pm — 2 Comments


Influencer
Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…

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Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments

Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen:

 

Your files have been encrypted by TeslaCrypt. Your documents, photos,…

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Added by Erik Nachbahr on May 19, 2016 at 10:35am — No Comments

How to Create Emotionally Appealing Inventory Videos

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…

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Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments


Influencer
Dry Erase Reusable Hang Tag Saves Money to Merchandise Inventory

Added by Jim Leman on May 18, 2016 at 11:51am — No Comments


Influencer
How to Differentiate Your Dealership during the Recall Crisis

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.

 

Recalls certainly challenge consumers’ patience and dealers can find…

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Added by sara callahan on May 17, 2016 at 5:51am — 2 Comments


Influencer
What Would Your Customers Do If There Weren’t Any More Discounts?

Loyalty is a fickle thing.

While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the…

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Added by Mike Gorun on May 17, 2016 at 5:00am — No Comments


Influencer
Mobile is Skyrocketing for Dealership Marketing – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …

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Added by Larisa Bedgood on May 10, 2016 at 5:00am — 1 Comment


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…

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Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments


Influencer
How to Make a Value Proposition to Die For

The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…

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Added by Timmy D. James on May 13, 2016 at 1:02pm — No Comments


Influencer
Still Focusing on Individual Keywords? You’re Out of Your RankBrain!

Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…

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Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments


Influencer
4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…

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Added by David Metter on May 10, 2016 at 1:14pm — No Comments

Top 3 Tips To Hire A Cab

Do you need to hire a cab service? If you are preparing to go to a trip and have made up your mind to use a taxi, then there are some factors that you need to consider so as to get the best cab service. It is imperative that you get acquainted with these things because that is the only way you will have a comfortable and a safe ride. It’s true that there are many cab services; however, not all will give the best experience.…

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Added by Mike Haynes on May 10, 2016 at 7:34am — No Comments


Influencer
How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…

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Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments

Why is my TARGET AUDIENCE Balking?!?!?

 

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…
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Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments


Influencer
Why is everyone afraid of Tesla and Beepi?

And what to do if you are…

Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for…

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Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments

BLACK BOOK: BOTH CARS AND TRUCKS SEE INCREASED DEPRECIATION OVER LAST 12 MONTHS

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season. 

At the close of 2015, twelve-month truck depreciation was just –9.2% compared with –18.2% for cars.…

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Added by Black Book on May 6, 2016 at 6:30am — No Comments

Power Minute #8: Auto Technologies Impacting Dealers?

Recent J.D. Power research reveals that there is high consumer interest among Collision Protection automotive technologies. 
 …
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Added by Kris Rosychuk on May 4, 2016 at 7:30am — No Comments

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