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Featured ADM Member Blog Posts (6,468)

Automotive Teachers Named Winners of "Tools for Schools"

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Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments

Automotive Teachers Named Winners of "Tools for Schools"

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Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

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Added by Ed Barton on October 24, 2019 at 6:47am — No Comments

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

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Added by Doug Van Sach on October 18, 2019 at 7:22am — No Comments

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…

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Added by Jim Flint on October 18, 2019 at 6:23am — No Comments

Leverage Your Marketing to Gain More Service Business!

Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…

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Added by Dan Beres on October 16, 2019 at 6:43am — No Comments

3 Marketing Tips to Increase Repeat Customers



Loyal customers and opportunities for repeat business can often be of far greater importance than many business owners might realize. The core customer or client base that is willing to keep coming back, time and time again, is often essential for providing much-needed income during off…

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Added by Kara Masterson on October 14, 2019 at 4:50pm — 1 Comment

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…

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Added by Jim Flint on October 11, 2019 at 2:01pm — 1 Comment

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

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Added by Jim Flint on October 4, 2019 at 6:34am — No Comments

Is It important in Online Businesses to Know The Customers Gender?



No one denies that culture makes us what we are. Our behavior, our likes and our dislikes, are largely governed by where we come from and the society that surrounds us – that is what psychologists and experts say and we all probably know to be true. So, eCommerce sites should…

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Added by Rob on September 29, 2019 at 8:04am — No Comments

The Shibuya Crossing of Your Dealership

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…

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Added by Jim Flint on September 24, 2019 at 5:30am — No Comments

An Easy Guide to Win More Customers

A deeper look at the benefits your customer receives from WinWin Videos

business presentation and title



You might already know about how WinWin Videos turbocharges your marketing. You might already know how it wins over new customers, and builds trust with your current customers through the benefits you provide them. But how well could…

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Added by jon nigbor on September 23, 2019 at 10:00am — No Comments

Fast vs First to Market

In a business where speed wins, first steps can lose.

 

Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented,…

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Added by Jim Flint on September 20, 2019 at 6:48am — No Comments

How Will Robots Affect Driver Safety?

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced technologically and are, frankly, cool. However, there are hazards involved with this advanced…

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Added by Dan Beres on September 19, 2019 at 7:24am — No Comments

Stop being lead-centric. It’s about the customer experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.

 

The average consumer today visits only one or two dealerships…

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Added by Bill Wittenmyer on September 18, 2019 at 6:00am — No Comments

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

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Added by Courtney Evans on September 13, 2019 at 7:30am — No Comments

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.

Not necessarily. Analytics matter in today’s competitive industries. 

Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…

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Added by Jim Flint on September 13, 2019 at 4:30am — No Comments

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy…

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Added by Christine Plunkett on September 12, 2019 at 8:30am — No Comments

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. 

I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially…

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Added by Christine Plunkett on September 11, 2019 at 8:03am — No Comments

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