Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…Continue
Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments
We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more.
Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…Continue
Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand? How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers? For many businesses, it can be a tricky concept, but when you come up with the perfect…Continue
Added by Joey Little on September 21, 2016 at 8:06am — No Comments
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…Continue
Added by sara callahan on September 21, 2016 at 5:58am — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled…Continue
Added by Erik Nachbahr on September 20, 2016 at 10:08am — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…Continue
Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…Continue
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
When you have a car that is too old or rundown to fix or sell, you have to decide what to do with it. Removing an unsightly and unwanted vehicle from your driveway may seem like a challenge. Fortunately, there are several cost-free ways to salvage or dispose of an…Continue
Added by Dixie Somers on August 19, 2016 at 2:30pm — No Comments
Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…Continue
A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing…Continue
Added by Rahul Paul on September 9, 2016 at 6:30am — No Comments
Social media has turned out to be one of the most effective platforms for promoting a business. Social media is a big hit among today's fast-paced generation. Businesses are required to keep up with the trends to stay ahead of their competition. Therefore, devising foolproof social media marketing…Continue
Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…
Added by Sean V. Bradley on September 18, 2016 at 4:40pm — No Comments
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their…Continue
With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…Continue
Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments
Did you know staying awake for a period of 24 hours is equivalent to having a blood alcohol content of .08?
Which is legally drunk and a very dangerous state to be driving in. Driving in this condition can impair your judgment, limit your vision and decision making skills and can lead…
Added by Meghan Belnap on September 15, 2016 at 8:30am — No Comments