Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!
So take a few minutes out of your busy day - sit…Continue
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…Continue
Added by Chris Miller on October 9, 2015 at 6:00am — No Comments
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward people who are…Continue
Added by Joseph Little on October 8, 2015 at 11:30am — No Comments
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today.…
Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google…Continue
Added by Mark Frost on October 6, 2015 at 6:30am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…Continue
Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.
Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19Continue
Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…Continue
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email…Continue
Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…Continue
Added by Joseph Little on September 30, 2015 at 3:24pm — No Comments
12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance
ATLANTA – Manheim locations across the country were honored by customers for…Continue
Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments