Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.
LAS VEGAS, NV…Continue
Added by Crystal Hartwell on February 13, 2020 at 7:00am — No Comments
NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and…Continue
Added by John Sternal on February 13, 2020 at 1:30pm — No Comments
Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city…Continue
Added by John Sternal on February 20, 2020 at 8:00am — No Comments
As an automotive retailer, you should know the answer to this question about your brand.
A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…Continue
Added by Jim Flint on February 21, 2020 at 7:10am — No Comments
Added by Jim Flint on February 20, 2020 at 7:31am — No Comments
Added by Ralph Paglia on February 19, 2020 at 11:00pm — No Comments
Added by Jim Flint on February 18, 2020 at 7:27am — No Comments
Added by Jim Flint on February 13, 2020 at 7:38am — No Comments
Added by Jim Flint on February 10, 2020 at 12:59pm — No Comments
Los Angeles, CA – February 6, 2020 –SureSale, the first and only…Continue
Added by Crystal Hartwell on February 6, 2020 at 7:00am — No Comments
YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!
Numbers like that slash open the industry and we are diving in headfirst.
#localsearchgroup #youtube #growth #marketing #google…
Added by Jim Flint on February 6, 2020 at 2:00pm — No Comments
Added by Jim Flint on February 6, 2020 at 7:12am — No Comments
Added by Jim Flint on February 4, 2020 at 8:01am — No Comments
Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…Continue
Added by Jim Flint on January 31, 2020 at 8:24am — No Comments
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…Continue
Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments
Added by Jim Flint on January 30, 2020 at 6:36am — No Comments
For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…Continue
Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments
Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …Continue
Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments
The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.
Taking a lead from the automotive industry…Continue
Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments