Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,236)

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

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Added by sara callahan on July 12, 2018 at 6:30am — No Comments

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

4 Tips for Finding a Great Used Car

A used car can be convenient for many reasons. It can help you travel safely to work, school and beyond. It can save you a lot of money as well. Brand new vehicles tend to cost a pretty penny in comparison to used ones. If you want to shop for an amazing preowned car, there are numerous options…

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Added by Rachelle Wilber on July 11, 2018 at 10:12am — No Comments

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

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Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments

Ride or Die: How to Transition from a Car to Motorcycle

Are you wanting to change things up with your commute and feel the joy of wind blowing in your face as you cruise down the highway?

If so, you’re likely considering a motorcycle. These can be a great mode of transportation, provided you’re willing to take on…

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Added by Meghan Belnap on July 9, 2018 at 4:30pm — No Comments

Is it Legal to Use Paid or Fake Testimonial Videos?

If you aren’t familiar with video testimonials,

you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

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Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments

Garage Keepers: How to Run a Successful Auto Repair Shop

As long as there are cars, there will be a need for mechanics.

Repair shops are a must to keep people commuting happily. Unfortunately, there are shops out there that are untrustworthy and unprofessional. If you want to open one of your own, it’s crucial…

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Added by Lizzie Weakley on July 10, 2018 at 3:00pm — No Comments

Car Hunting? How to Make the Process Stress-Free

Purchasing a car can often feel incredibly overwhelming and hard.

There are so many choices out there. Vehicles are major commitments that people rely on for years and years at a time, too. If you’re looking to simplify the car shopping process in a big way, you should take…

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Added by Rachelle Wilber on July 10, 2018 at 7:00am — No Comments

Incentivization and Teamwork: The Keys to Increased Profits

As there are several different departments in dealerships, each with their own goals and targets, it is quite common for inter-departmental fighting to occur – a woe of many a manager.

This happens because each department attempts to preserve revenue…

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Added by Ujj Nath on July 10, 2018 at 6:30am — No Comments


Dealer
3 Reasons a car might have a Salvage Title

Salvage cars are becoming increasingly popular in the U.S. Auto auctioneers have taken a note of increasing public interest in salvage cars and organize a number of…

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Added by Denis Lilleus on July 8, 2018 at 10:30pm — No Comments

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments


Vendor
Opening up a car dealership: the checklist

In the United States of America there are more than 250 million registered cars on the roads and more than 200 million licensed drivers. This means that there are drivers who have more than one vehicle.

If you were to check the numbers it may look like every citizen already has a…

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Added by Cynthia Madison on July 8, 2018 at 3:30am — No Comments

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

 

Saint Petersburg, FL July 9, 2018 –…

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Added by John Wingle on July 9, 2018 at 6:30am — No Comments

BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES WITH GAINS LONG AFTER SPRING MARKET

Monthly Index Increased +0.3% During June

Black Book, a…

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Added by Black Book on July 5, 2018 at 11:30am — No Comments


Vendor
Benefits of a Car Vinyl Wrap

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Added by Kevin Gomez on June 29, 2018 at 5:30pm — No Comments

How digital signage impacts advertising

Even though some might think that advertising originates in the 20th century, its roots are in fact much deeper.

Back in Ancient China advertising was usually oral, whereas in Ancient Egypt papyrus was used for writing sales messages or posters which promoted a…

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Added by Thomas F. Jung on July 5, 2018 at 3:00am — No Comments

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

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Added by Paul Moran on July 6, 2018 at 6:00am — No Comments

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…

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Added by John Wingle on July 3, 2018 at 6:48am — 1 Comment

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.

Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…

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Added by Steve White on July 5, 2018 at 6:30am — No Comments


Vendor
The Future of the Automotive Industry: Trends and Predictions

A Forbes article from December 2017 identifies the necessity for players in the automotive industry to be…

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Added by Cynthia Madison on July 4, 2018 at 1:35am — No Comments

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