Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:
Added by sara callahan on July 26, 2016 at 5:10am — No Comments
Every driver wants to reduce long-term costs related to their vehicle. Although car owners must typically purchase a new car battery roughly every four to five years, many reduce the lifespan of their batteries through neglectful habits. Follow these tips to get the most life out…Continue
Added by Meghan Belnap on July 25, 2016 at 10:15am — No Comments
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…
Added by Aubrey Hankins on July 25, 2016 at 10:00am — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments
Added by Ralph Paglia on July 23, 2016 at 12:30pm — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
It’s important to get your dealership…Continue
Added by Joey Little on July 22, 2016 at 8:00am — No Comments
Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and…
Added by Aubrey Hankins on July 21, 2016 at 12:31pm — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…Continue
Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments
Predators in the business world come in many diverse forms; they utilize a multitude of different disguises, however, their ultimate goal is to extract money from individuals and businesses dishonestly.
A Ponzi scheme is a sort of coercion tactic employed by…Continue
Added by Leona Zoey on July 20, 2016 at 8:30am — No Comments
News for the Week of July 18
Improvements for YouTube Ads
Google recently announced …Continue
Added by Joey Little on July 18, 2016 at 11:00am — No Comments
Many dealerships have at one time or another, had automated email campaigns set up for generating sales. It makes sense with the "new consumer" dominating the industry. Attention spans are shrinking and the new generations are forcing dealerships to create a uniqueness to their brand, all in the hopes of keeping the dealership at the forefront of the mind of the consumer. But exactly what is an automated "drip" campaign? This type of marketing…Continue
Added by Aubrey Hankins on July 20, 2016 at 10:39am — No Comments
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will…Continue
Added by Timmy D. James on July 20, 2016 at 9:06am — No Comments
Added by Ralph Paglia on July 19, 2016 at 6:00pm — No Comments
First Contact & Follow Up. It's a simple ask of sales personnel, yet it's become one of the largest downfalls in the sales process. It's not the act of actually making contact, its the method that in fact creates the madness.…Continue
Added by Aubrey Hankins on July 19, 2016 at 11:00am — No Comments
The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle.
Added by Mike Gorun on July 19, 2016 at 6:00am — No Comments
Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The…Continue
Added by Larisa Bedgood on July 19, 2016 at 5:07am — No Comments