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Featured ADM Member Blog Posts (5,972)

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

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Added by Chris Miller on February 15, 2018 at 5:10am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

A Comprehensive Guide To Making Money From Personalized Number Plates

Private number plates are becoming increasingly common today primarily because of their ready availability and increased affordability.

Many celebrities gloat having one such as Vinnie Jones (100 VJ) and Alan Sugar (AMS 1), but even ordinary people like you…

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Added by Kent Charlie on February 15, 2018 at 2:22am — No Comments

The First Call is the Turning Point

You won’t find the question on a Customer Satisfaction Index survey: “Who made the first phone call during your service visit – you or your service advisor?”

The results would probably tell a story very much in line with the overall CSI score. If the customer…

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Added by CPI Results on February 14, 2018 at 10:00am — No Comments

The Eight Competencies of Relationship Selling

If you spent merely fifteen extra minutes each day gaining one new sales idea or sharpening a sales skill, within a few years you would become an industry leader.

Did you…

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Added by CPI Results on February 12, 2018 at 11:30am — No Comments

Chevrolet's Sports Car Groove

The Chevrolet Groove is a concept car from General Motors and GM Daewoo in South Korea that was first introduced at the New York International Auto Show in 2007.

It was a far cry for a sports car but everything about it, from the exterior design to the interior comforts is truly classic Chevrolet.

   

This…

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Added by Kathy Wheat on February 11, 2018 at 8:00am — No Comments

Is it Time to Drop the Dealer Doc Fee?

Picture this: you’re just ironing out the deal on your brand new car. 

Picking up a pen, you’re ready to sign the dotted line…when you see a few hundred dollars tacked onto the purchase price for a ‘dealer doc fee’. It’s explained to you that it’s a…

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Added by CPI Results on February 13, 2018 at 3:15pm — No Comments

The Future of Service: A World Without Paper

If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…

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Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Co…

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Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments

Show Your Customers Some Love

When you love someone, you find ways to show your appreciation. 

A special note, a little gift, or an intimate dinner tells them that you care. Valentine’s Day is an opportunity to express that appreciation, not just in a romantic way with your significant other…

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Added by CPI Results on February 11, 2018 at 10:30am — No Comments


Dealer
Always Be Challenged

I wrote a book called "200K in 200 Days" and in chapter 10, I stated that we should "never be satisfied."

Looking back, I realized I should have written: "Always Be Challenged."

In the chapter I wrote about a meeting I attended with a group of service managers…

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Added by Leonard Buchholz on February 8, 2018 at 6:30am — No Comments

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.

Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

   

Currently, dealers’…

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Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments

Online Reviews? Think Staff Reviews Instead

When you’re in the research portion of your buying journey, where do you start? 

Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials and 85 percent of the general public. You browse products and services, and the locations where…

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Added by CPI Results on February 11, 2018 at 8:00am — No Comments

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing…

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Added by sara callahan on February 9, 2018 at 6:30am — 2 Comments

Dealer Develops Vehicle Subscription Model as Third Option to Drive

“You can buy a car, you can lease a car, or you can subscribe to a car. It’s a third option as a way to drive a car.”

That’s how John Malishenko, COO of Germain Motor Company, describes …

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Added by CPI Results on February 8, 2018 at 3:36pm — 2 Comments

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone…

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Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…

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Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

ELEAD1ONE Receives 7 DrivingSales Dealer Satisfaction Awards

Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…

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Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments

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