Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us…Continue
Added by Black Book on January 26, 2015 at 12:00pm — No Comments
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
Added by Virgil Stanphill on January 26, 2015 at 5:00am — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…Continue
Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…Continue
Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…Continue
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…Continue
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?
Major customer service…Continue
Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with…Continue
Added by Brian Cox on January 19, 2015 at 5:30am — No Comments
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.
There are two primary reasons that it wasn’t a fad that died…Continue
Added by Jeffery Sterns on January 16, 2015 at 1:00am — No Comments
We are looking for organizations in the following areas:
Business or Consumer Finance that had credit turn-downs
Real Estate Pro's needed help getting clients credit worthy
mortgage pros needing help with turn downs
Companies that want to help their current finance customers increase…
Added by Jonathan Floyd on January 15, 2015 at 12:38pm — No Comments
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The…Continue
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…Continue
Added by sara callahan on January 14, 2015 at 6:30am — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments