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Featured ADM Member Blog Posts (6,150)

How Many Websites are There Around the World?

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Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

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Added by sara callahan on May 24, 2018 at 6:30am — No Comments

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

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Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018

Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market

Swapalease.com, the nation’s largest online car lease marketplace, today released…

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Added by John Sternal on May 21, 2018 at 12:00pm — No Comments

What Can We Learn From A $1000 Toilet Seat?

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

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Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

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Added by Steve White on May 21, 2018 at 6:30am — No Comments

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

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Added by Graham Annett on May 18, 2018 at 6:30am — No Comments

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

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Added by Chris Miller on May 18, 2018 at 6:00am — 1 Comment

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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Added by sara callahan on May 17, 2018 at 6:30am — No Comments

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments

When It Comes to Service the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…

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Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments

Van Rental for Your Business Trips

We have been running our Van Rental business for over 15 years, we here to offer you the best Van and Limo and other reliable and luxury transportation to residents and visitors alike. From long trips to large hauls,…

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Added by Michael Dearing on May 14, 2018 at 1:30am — No Comments

Highly Effective Social Media Management Tools That Save AutoMarketer's Time

Best Social Media Management Tools

Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!

Are you looking for an all-in-one solution to manage your social media presence?

Perhaps you need a smarter way to manage multiple profiles and…

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Added by Ralph Paglia on May 13, 2018 at 6:00pm — No Comments

Consumers and Dealers Still Prefer Lease Deals Despite Rising Incentives on Auto Loans

Lease Payments Still Lower Despite Falling Residuals; Dealers and OEMs Not In…

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Added by John Sternal on May 9, 2018 at 11:00am — No Comments

VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia

Enjoy the Video

Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …

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Added by Ryan Gerardi on May 8, 2018 at 10:30am — 3 Comments

Is Prospecting for Customers a Lost Art?

As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers? 

No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you…

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Added by Bill Wittenmyer on May 9, 2018 at 6:00am — No Comments

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you…

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Added by sara callahan on May 10, 2018 at 6:30am — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

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Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments


Dealer
I am your service advisor.

I am your service advisor.

Most months, I work with between 200-300 customers. That means I am talking to 10-15 (and sometimes more) people a day in the service drive, and each of these customers represent a potential maintenance or repair sale, not to mention a future vehicle repurchase from…

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Added by Leonard Buchholz on May 8, 2018 at 6:58am — No Comments

What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?

There’s a huge push going on across the nation for subscription-based vehicle services.

First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of…

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Added by Chris Miller on May 8, 2018 at 6:23am — No Comments

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