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Featured ADM Member Blog Posts (5,444)


Agency
Then and Now: Distractions For Drivers Through The Ages



Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various…

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Added by Brooke Chaplan on February 16, 2017 at 9:47am — No Comments


Influencer
Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider this… there was once…

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Added by Timmy D. James on February 16, 2017 at 5:42am — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments


Vendor
Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Influencer
Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments


Vendor
6 Things You Should Know About Your PC

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well…

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Added by Erik Nachbahr on February 14, 2017 at 9:22am — No Comments


Influencer
How to Introduce a New Technology Into Your Dealership

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.…

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Added by Mike Esposito on February 14, 2017 at 8:29am — No Comments


Influencer
Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…

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Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments


Dealer
Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

 

But in your customer’s mind, was the long process worth it?

 

It’s a New World Out There

 

The car-buying…

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Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments


Vendor
The Shuttle Has Left the Building… Maybe

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…

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Added by Ujj Nath on February 13, 2017 at 5:17am — No Comments

Automotive Technician – Kempthorn Mercedes Benz

KEMPTHORN MERCEDES-Benz

 

NOW HIRING:

AUTOMOTIVE…

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Added by Craig Lockerd on February 10, 2017 at 11:20am — No Comments


Agency
Master Mechanic: How to Begin a Vehicle Restoration

From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely…

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Added by Rachelle Wilber on February 10, 2017 at 11:04am — No Comments


Influencer
The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments


Vendor
Are You Looking For Subprime Auto Leads Provider? Read On Before You Sign Above The Dotted Line!

Find out the auto leads provider who understand your business: Honestly; it’s sheer wastage of time and money if you have to make a lead provider understand your business from the scratch. Select a subprime auto…

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Added by AutoFriend Leads on February 9, 2017 at 4:00am — No Comments

The Biggest Myths About Car Dealerships

One of the biggest misconceptions that the population has around car dealerships is that they are dishonest and are just in it for the money. The truth is that 99.99% of car dealers simply want to sell their customers the most suitable vehicle and ensure that they are satisfied.

 

Many people mistakenly believe that…

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Added by Rahul Paul on January 27, 2017 at 2:30am — No Comments

Closing Time at NADA: Celebrating the Past, Looking Forward to a Connected Future

One hundred years in the making, this year’s “NADA 100” convention served as a perfectly-timed and appropriate gateway to the connected and digital future of auto retailing.

On the floor and throughout the keynotes, there was a feeling of measured optimism. At the opening press…

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Added by Brian Chee on February 1, 2017 at 11:30am — 1 Comment

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…

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Added by Chris Miller on February 9, 2017 at 5:45am — No Comments


Influencer
Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes,…

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Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments


Influencer
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…

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Added by David Metter on February 6, 2017 at 12:09pm — No Comments


Dealer
The Future of Car Buying is Mobile

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…

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Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments

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