Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"
Once we can eliminate…Continue
Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments
I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!
As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…
Added by Chris Miller on March 21, 2019 at 7:00am — No Comments
New data from Black Book shows the price strength or weakness of certain cars and trucks as we enter spring. According to the data, Full-Size Crossover/SUVs, Full-Size Pickups, Small Pickups, and Full-Size Vans are retaining their values the strongest since February; while Sub-Compact Crossovers, Compact Luxury CUV/SUVs,…Continue
Added by John Sternal on March 20, 2019 at 8:30am — No Comments
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:
Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…Continue
Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments
While sitting in traffic, you may think about the many long hours that you spend behind the wheel each week. Commuters may easily spend 10 hours or more getting back and forth to work each week.
Now that you have decided to upgrade your driving experience by purchasing a…
Added by Brooke Chaplan on March 19, 2019 at 1:00pm — No Comments
ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its 2019 National Customer User Summit will be held Wednesday, October 23 - Friday, October 25 in Nashville, TN. Additionally, Auto/Mate has issued a call for sponsorships from Open/Mate partners and other industry vendors. The User Summit spans three days and offers Auto/Mate customers the opportunity to network, attend in-depth training…Continue
Added by Mike Esposito on March 18, 2019 at 5:15am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…Continue
Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…Continue
Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.
The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…Continue
Added by Arnold Tijerina on March 16, 2019 at 4:34pm — No Comments
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…Continue
Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments
The first time a teen sits behind the wheel of a car they may find themselves overwhelmed by the weight of the options to monitor and be aware of. Before taking your first trip in a car or setting out on a lifetime of driving it is important to be aware of some important tips and tricks.
Added by Anica Oaks on March 7, 2019 at 10:09am — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…Continue
Added by Chris Miller on March 7, 2019 at 7:30am — No Comments
Branding is one of the most important things you can do to build and grow your business. In fact, it’s one of the first things you should do when starting a company. If you already have a business up and running, it’s never too late, but the longer you wait to develop solid branding, the more difficult the transition can be. Here are 3 reasons that branding is a vital investment for growing your…Continue
Added by Brooke Chaplan on March 6, 2019 at 3:23pm — No Comments
Car consumers often equate European models with higher luxury and class than American-made cars. But are European cars really better than cars made in the U.S.? These four factors highlight how American and European cars differ from each other, letting you decide for yourself if the European make is really worth the price for…Continue
Added by Anica Oaks on March 6, 2019 at 9:39am — No Comments
2019 Women’s Car Buying Report at Top 7 US Auto BrandsContinue
Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments
Added by Ralph Paglia on March 6, 2019 at 1:30am — No Comments
There are two routes to achievement in your…Continue
Added by Todd Smith on March 5, 2019 at 7:00am — No Comments
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…Continue
Added by Jim Flint on March 5, 2019 at 6:30am — No Comments