Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…
Added by Tom Gorham on October 27, 2014 at 5:30pm —
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in… Continue
Added by Brian Cox on October 27, 2014 at 5:00am —
Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand
I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart… Continue
Added by Ralph Paglia on October 26, 2014 at 5:02am —
Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.
Added by J.D. Rucker on October 24, 2014 at 5:40pm —
Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…
Added by Rebecca Kon on October 24, 2014 at 11:59am —
If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality… Continue
Added by Mark Frost on October 24, 2014 at 8:55am —
“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra
Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.
It got me thinking about today’s post and how lead… Continue
Added by Lisandra Ramos on October 24, 2014 at 6:00am —
When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.
No matter what business you patronize, there is a good chance that it is offering some sort of loyalty… Continue
Added by Mike Gorun on October 24, 2014 at 5:30am —
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the… Continue
Added by Patrick Kelly on October 23, 2014 at 11:00am —
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital
How well do your website content and staff appeal to the modern female car shopper?…
Added by CDK Global on October 23, 2014 at 8:30am —
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often… Continue
Added by Amy Scott on October 23, 2014 at 6:00am —
You don’t have to live in a bustling city to see that people are in a hurry.
Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which… Continue
Added by Richard Holland on October 23, 2014 at 5:30am —
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that… Continue
Added by sara callahan on October 22, 2014 at 6:00am —
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from… Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm —
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be… Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm —
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,… Continue
Added by Graham Annett on October 21, 2014 at 10:34am —
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you… Continue
Added by Erin Ryan on October 20, 2014 at 4:30pm —
Trick or treat!
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your… Continue
Added by Rebecca Kon on October 20, 2014 at 2:01pm —
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto… Continue
Added by Mike Esposito on October 20, 2014 at 9:29am —
Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.
Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…
Added by Erin Ryan on October 20, 2014 at 7:30am —