Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,592)

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.



The SEO process includes new landing pages,…

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Added by Jim Flint on July 10, 2020 at 7:00am — No Comments

Former BMW Executive Fisker Secures $50 Million in Venture Capital

EV maker Fisker lands $50 million investment

Henrik Fisker has said the design of the…

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Added by Ralph Paglia on July 9, 2020 at 8:30am — No Comments

More of the 2021 Chevrolet Corvette Revealed

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Added by Ralph Paglia on July 8, 2020 at 6:30pm — No Comments

Digital Dealer Las Vegas Agenda

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Added by Ralph Paglia on July 5, 2020 at 4:30am — No Comments

Don't Miss! Four Changes for Agencies & Dealers - Live Webinar

This Fourth of July marks a turning point for the car industry.

Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics,…
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Added by Jim Flint on July 2, 2020 at 7:00am — No Comments

PureCars' Automotive Marketing Platform Receives Digital Advertising Certification For The Honda Dealer Program

Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19

ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has…

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Added by John Sternal on July 1, 2020 at 11:00am — No Comments

5 Tips to Train and Retain Salespeople

How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News.

 

That’s an alarming statistic when you…

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Added by Bill Wittenmyer on July 1, 2020 at 11:00am — No Comments

Enjoy the Evolution: COVID-19's Change

The way we purchase and service vehicles may never be the same due to COVID-19.
However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. 

The staff is down. Inventory is tight. Shoppers are…

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Added by Jim Flint on June 26, 2020 at 7:00am — No Comments

Dodge Scores First Detroit Quality Score Win in 34 Years on J.D. Power Study

Detroit automakers dominated J.D. Power’s marquee study of new-vehicle quality for the first time, with Fiat Chrysler Automobiles NV’s Dodge becoming the first domestic brand to lead the rankings in…

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Added by Ralph Paglia on June 25, 2020 at 12:30am — No Comments

Used Cars: The Wild Ride that Could

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

 

According to a recent article in…

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Added by Dan Beres on June 22, 2020 at 6:30am — No Comments

NBCUniversal And Sky Establish One Platform Global Advertising

NBCUniversal NBCUniversal And Sky Set Leadership For One Platform Global Advertising and Partnerships…

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Added by Ralph Paglia on June 22, 2020 at 1:00am — No Comments

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

  1. Red Zone Foreign Countries--aka Negative them Out
  2. Eliminate Smart Bidding
  3. Move Settings for Display off of Recommended
  4. Turn off App Ads
  5. Use the same Google My Business login that you use for your My…
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Added by Jim Flint on June 19, 2020 at 7:00am — No Comments

Research Reveals Most Popular Vehicles Used in Movies and TV Shows

Cars have played a…
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Added by Ralph Paglia on June 19, 2020 at 2:30am — No Comments

Economic Collapse: Myth or Reality

Economic collapse occurs very quickly without anyone even predicting it.

One of the causes of economic collapse is the surprise element of it. For the vast majority of people, it is highly difficult to spot the…

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Added by Amelia Grant on June 19, 2020 at 1:30am — No Comments

Auto Industry Evolution ACES: Autonomy, Connectivity, Electrification and Shared Mobility.

You may have already heard of the acronym “ACES” or “CASE” to describe four areas in which technology and innovation are rapidly changing automotive.…
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Added by Ralph Paglia on June 17, 2020 at 4:00pm — No Comments

Tools For A New Way Of Thinking...

A Tool...

  An object used to extend the ability of an individual to modify features of the surrounding environment. Anthropologists believe the use of tools was an important step in the evolution of mankind. The…

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Added by Barry Neuman on June 16, 2020 at 9:59am — No Comments

Should We Always Be Flying For Business Travel?

Two roads diverged in a wood and I – I took the one less travelled by.”

Robert Frost

 

Travel in particular, and transportation in general, are undergoing structural change, which gives rise to the questions above that are explored in this blog. Much of this change comes from challenges imposed by…

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Added by Karen Anthony on June 16, 2020 at 9:40am — No Comments

Staring Contest

You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.



At the most basic level, digital…

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Added by Jim Flint on June 12, 2020 at 6:30am — No Comments

A Decade of Change

To our friends, colleagues, and professional community:

It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…

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Added by Jim Flint on June 10, 2020 at 7:58am — No Comments

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