Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,515)

New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success

eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.

 

LAS VEGAS, NV…

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Added by Crystal Hartwell on February 13, 2020 at 7:00am — No Comments

NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry

NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan.

 

NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and…

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Added by John Sternal on February 13, 2020 at 1:30pm — No Comments

Beep Announces Autonomous Shuttle Expansion In Peoria

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd

 Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city…

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Added by John Sternal on February 20, 2020 at 8:00am — No Comments

Services vs. Products

As an automotive retailer, you should know the answer to this question about your brand.

  • Is your brand promise a Product or a Service?

A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…

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Added by Jim Flint on February 21, 2020 at 7:10am — No Comments

The Truth About Being Insta-Famous

Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint…

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Added by Jim Flint on February 20, 2020 at 7:31am — No Comments

Values And Change

What will the power of change provide for you in 2020? #localsearchgroup #jimflint…

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Added by Jim Flint on February 18, 2020 at 7:27am — No Comments

2020 Vision Interviews

Do you have 2020 vision? #localsearchgroup #2020vision…

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Added by Jim Flint on February 13, 2020 at 7:38am — No Comments

Ford Vs. Ferrari - When A Challenge Presents Itself...

Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line? 
#localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing

Added by Jim Flint on February 10, 2020 at 12:59pm — No Comments

SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category

Veteran automotive tech entrepreneurs have developed a standardized certification-as-a-service platform to expand the availability of CPO inventory for 40 million used car buyers

 

Los Angeles, CA – February 6, 2020 –SureSale, the first and only…

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Added by Crystal Hartwell on February 6, 2020 at 7:00am — No Comments

YouTube On The Rise

YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!

Numbers like that slash open the industry and we are diving in headfirst.


#localsearchgroup #youtube #growth #marketing #google…

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Added by Jim Flint on February 6, 2020 at 2:00pm — No Comments

Digital Retailing Is The 3rd Wave

Is your dealership ready for the third wave of change? #localsearchgroup #jimflint…

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Added by Jim Flint on February 6, 2020 at 7:12am — No Comments

Why You Need To Get Into The Conversational Commerce Game

Is your dealership in the conversational commerce game?

#localsearchgroup #jimflint…

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Added by Jim Flint on February 4, 2020 at 8:01am — No Comments

DealerBuilt Continues Growth & Executive Team Acquisition, Appoints Shayne Forsyth as Vice President of Marketing

Grapevine, Texas, February 3, 2020 --…

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Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

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Added by Jim Flint on January 31, 2020 at 8:24am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Advantage in the Digital Era

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

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Added by Jim Flint on January 30, 2020 at 6:36am — No Comments


Marketer
How to Know If Your Mechanic Is Being Honest

For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…

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Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

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Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

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Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

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