Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…Continue
Added by Chris Miller on February 5, 2016 at 4:58am — No Comments
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…Continue
Added by Joseph Little on February 4, 2016 at 11:29am — No Comments
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…Continue
Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments
In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price. After all, it’s pretty easy to compare pricing, especially with the advent of the internet. Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that…Continue
Added by Tom Cannata on February 4, 2016 at 6:04am — No Comments
Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.…Continue
Added by Ralph Paglia on January 28, 2016 at 12:00pm — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things…Continue
When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.
With many websites offering their services in this…Continue
Added by Rahul Paul on January 3, 2016 at 2:00am — No Comments
Investment Expands Portfolio of Dealer Solutions to Drive More Efficient Transactions
GO Financial and NextGear Capital affiliated dealers will soon be able to offer warranty, insurance and theft recovery…Continue
Added by Ralph Paglia on February 2, 2016 at 3:30pm — No Comments
If you find yourself thinking “I want to sell my BMW”, it could be for a number of reasons. It could be that you’ve decided to stop driving, you could be in dire need of the money, or a new car could have caught your eye.…Continue
Added by Peter Thronton on January 21, 2016 at 9:30pm — No Comments
The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…Continue
Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments
Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…Continue
Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments
Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…Continue
Added by David Metter on February 1, 2016 at 8:00am — No Comments
Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments
Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…Continue
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…Continue
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments