Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments
Added by Joey Little on August 23, 2016 at 9:30am — No Comments
Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using…Continue
Added by Aubrey Hankins on August 23, 2016 at 10:03am — No Comments
A dealership's CRM is at the heart of its entire sales operation.
Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the…
Added by Aubrey Hankins on August 22, 2016 at 9:30am — No Comments
Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition…Continue
Added by Larisa Bedgood on August 22, 2016 at 6:32am — No Comments
If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to…Continue
Added by Joey Little on August 19, 2016 at 9:06am — No Comments
Added by Ralph Paglia on August 18, 2016 at 7:30am — No Comments
No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.
Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…
Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers…Continue
Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…Continue
Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…
Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments
Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason. The fact that they are over 75 million strong in the U.S. alone gives them…Continue
Added by Joey Little on August 17, 2016 at 8:37am — No Comments
Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments
Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today's dealers?Continue
Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments
June 2016 retail sales growth turned negative, making the rest of the summer months even more critical for retailers.
Added by Kris Rosychuk on July 16, 2016 at 11:30am — No Comments
According to the J.D. Power 2016 U.S. Initial Quality Study (IQS), U.S. new-vehicle quality makes the largest improvement in 7 years! How does this impact today's dealers?…Continue
Added by Kris Rosychuk on July 6, 2016 at 11:30am — No Comments
This Week in Social Media
News for the Week of August 15
Added by Joey Little on August 16, 2016 at 10:20am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
Added by Larisa Bedgood on August 16, 2016 at 6:24am — No Comments
A review tells the readers about a customer's experience with your business. It provides a fresh perspective to your potential customers about how…Continue
Added by Kent Charlie on August 15, 2016 at 11:30pm — No Comments