Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.
Two years ago, Internet sales leads were gaining on…Continue
Added by Manny Luna on July 27, 2014 at 10:30pm — No Comments
The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…Continue
Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments
Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership. Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it.…Continue
Is your BDC the result of a failure in training?
That should have your attention. If I’ve ever written an…Continue
The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record…Continue
We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…Continue
Added by Rebecca Kon on July 25, 2014 at 7:10am — No Comments
|by Ben Brockhaus-Hall, Cobalt SEO Specialist|
More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…Continue
How does shopper NOT take action?Continue
Added by Ken Lees on July 24, 2014 at 8:53am — No Comments
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments
GM Sales Surge Amid Recalls as Barra Quality Sells: Cars
Jul 23, 2014 9:11 AM CT
General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of…Continue
Added by Manny Luna on July 23, 2014 at 8:00pm — No Comments
Added by Manny Luna on July 23, 2014 at 7:41pm — No Comments
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…Continue
Added by Ken Beam on July 23, 2014 at 11:22am — No Comments
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments
Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and…Continue
Added by Tim Kaye on July 23, 2014 at 5:43am — No Comments
A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…Continue
Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…Continue
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue