Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (5,038)


Vendor
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

Continue

Added by Joe Orr on June 22, 2016 at 5:30am — No Comments


Influencer
Build Your Brand With Social Selling Part I

Part I: Social Selling and Your Bottom Line

There’s serious hype about social selling in every industry, but do you know what it means for your dealership?  Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?

If not, it’s time to take a look.  There are several ways…

Continue

Added by Joey Little on June 21, 2016 at 1:00pm — No Comments


Influencer
Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important,…

Continue

Added by Joey Little on June 23, 2016 at 7:00am — No Comments


Influencer
What Drives the Automotive Aftermarket’s Online Shoppers

What Drives the Automotive Aftermarket’s Online Shoppers

E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new…

Continue

Added by Larisa Bedgood on June 21, 2016 at 5:39am — No Comments

How Important are Car Dealership Reviews?

Car Dealership Reviews are more Important Now Than Ever!

If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships…

Continue

Added by Jeremy Rich on June 13, 2016 at 9:00pm — No Comments


Influencer
Facebook Video Comments, Twitter Insiders, & more!

This Week in Social Media

News for the Week of June 16

   

Snapchat Content Now More Discoverable

Snapchat is bringing updates to users and making its content more discoverable by …

Continue

Added by Joey Little on June 20, 2016 at 7:30am — No Comments


Influencer
Don’t Let Your Loyalty Program Backfire!

The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently…

Continue

Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments


Influencer
Get to Know Today’s Empowered Consumers

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before. 

In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace.  While…

Continue

Added by Joey Little on June 16, 2016 at 12:00pm — 1 Comment


Influencer
Making Magic: Finding and Leveraging Your Word-of-Mouth Influencers

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead, however large or small the influences may appear, we are swayed by people, marketing, and opinions every day.

It might be a recommendation…

Continue

Added by Joey Little on June 15, 2016 at 2:00pm — No Comments


Influencer
CDK Global Announces Comprehensive Reorganization

CDK Global Announces Comprehensive Reorganization Focused on Improving Customer Experience and Creating a More Efficient Organization

HOFFMAN ESTATES, Ill., CDK Global, Inc. announced a comprehensive streamlining of its organization that will enable it to improve customers’ experience,…

Continue

Added by Ralph Paglia on June 16, 2016 at 11:00pm — No Comments


Influencer
Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…

Continue

Added by David Metter on June 17, 2016 at 1:46pm — No Comments


Influencer
Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…

Continue

Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments


Coach
How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The…

Continue

Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments

Power Minute #11: May Retail Sales Growth - Negative?

For the second time in 3 months, retail sales growth turned negative. What kind of impact will this leave on June sales?

Watch video…

Continue

Added by Kris Rosychuk on June 15, 2016 at 11:57am — No Comments

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…

Continue

Added by Chris Miller on June 15, 2016 at 6:57am — No Comments


Influencer
The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses.

From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.

 

Facebook realizes this and, as a result, has…

Continue

Added by sara callahan on June 15, 2016 at 6:00am — 2 Comments


Influencer
Marketing Marvels: Get More From Dealership Email Signatures With Sigstr

How To Get More From Dealership Employee Email Signatures With Sigstr

This is episode three of Jay Baer's new show: Marketing Marvels.

It almost seems too simple: Utilizing employee email…

Continue

Added by Ralph Paglia on June 14, 2016 at 6:00pm — No Comments


Influencer
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016.  According to …

Continue

Added by Larisa Bedgood on June 14, 2016 at 6:42am — No Comments


Vendor
How to Stop Vendor Finger Pointing

One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?

 

Your inventory…

Continue

Added by Erik Nachbahr on June 14, 2016 at 6:40am — 1 Comment


Influencer
Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…

Continue

Added by Mike Gorun on June 14, 2016 at 5:27am — No Comments

Featured Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

3. Marketing Agency

Posted by Kyle Hayden on March 17, 2016

4. Internet Sales Manager - Nashville, TN

Posted by Kelsey M. on February 23, 2015

5. 9 Vehicle Pics??

Posted by Kyle Hayden on September 28, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service