Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018
Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market
Swapalease.com, the nation’s largest online car lease marketplace, today released…Continue
Added by John Sternal on May 21, 2018 at 12:00pm — No Comments
I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…Continue
Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services…Continue
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
Texting Strategy for Women BuyersContinue
Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
We have been running our Van Rental business for over 15 years, we here to offer you the best Van and Limo and other reliable and luxury transportation to residents and visitors alike. From long trips to large hauls,…Continue
Added by Michael Dearing on May 14, 2018 at 1:30am — No Comments
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and…
Added by Ralph Paglia on May 13, 2018 at 6:00pm — No Comments
Added by John Sternal on May 9, 2018 at 11:00am — No Comments
Enjoy the Video
Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …Continue
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?
No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you…
Added by Bill Wittenmyer on May 9, 2018 at 6:00am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
I am your service advisor.
Most months, I work with between 200-300 customers. That means I am talking to 10-15 (and sometimes more) people a day in the service drive, and each of these customers represent a potential maintenance or repair sale, not to mention a future vehicle repurchase from…Continue
Added by Leonard Buchholz on May 8, 2018 at 6:58am — No Comments
First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of…Continue
Added by Chris Miller on May 8, 2018 at 6:23am — No Comments