What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the… Continue
Added by Patrick Kelly on October 23, 2014 at 11:00am —
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital
How well do your website content and staff appeal to the modern female car shopper?…
Added by CDK Global on October 23, 2014 at 8:30am —
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often… Continue
Added by Amy Scott on October 23, 2014 at 6:00am —
You don’t have to live in a bustling city to see that people are in a hurry.
Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which… Continue
Added by Richard Holland on October 23, 2014 at 5:30am —
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that… Continue
Added by sara callahan on October 22, 2014 at 6:00am —
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from… Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm —
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be… Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm —
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,… Continue
Added by Graham Annett on October 21, 2014 at 10:34am —
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you… Continue
Added by Erin Ryan on October 20, 2014 at 4:30pm —
Trick or treat!
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your… Continue
Added by Rebecca Kon on October 20, 2014 at 2:01pm —
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto… Continue
Added by Mike Esposito on October 20, 2014 at 9:29am —
Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.
Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…
Added by Erin Ryan on October 20, 2014 at 7:30am —
This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?
Honestly, not really. You… Continue
Added by Big Tom LaPointe on October 18, 2014 at 9:30pm —
I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a… Continue
Added by Mike Gorun on October 17, 2014 at 6:00am —
In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! … Continue
Added by Rebecca Kon on October 16, 2014 at 8:18am —
As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer… Continue
Added by Scott T. Joseph on October 16, 2014 at 6:00am —
I’ve written many times about the value of training and professional development to employee retention.
Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with.… Continue
Added by Richard Holland on October 16, 2014 at 5:00am —
Added by Manny Luna on October 16, 2014 at 2:30am —
|by Christy Roman, Now Marketplace Owner
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating… Continue
Added by CDK Global on October 15, 2014 at 2:39pm —
The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and… Continue
Added by J.D. Rucker on October 15, 2014 at 12:30am —