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Featured ADM Member Blog Posts (4,419)

FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…

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Added by Richard Holland on April 24, 2015 at 5:30am — 2 Comments

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 5:00am — No Comments

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…

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Added by J.D. Rucker on April 22, 2015 at 4:00pm — 1 Comment

Uber Costs vs. Low Mileage Lease

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some…

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Added by John Sternal on April 22, 2015 at 6:30am — No Comments

What Should You Blog About?

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Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

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Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…

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Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 4 Comments

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments

What’s the Single Most Important Part of my Marketing Strategy?

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…

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Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments

Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…

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Added by Richard Holland on April 16, 2015 at 5:00am — No Comments

How Car Dealers should Handle Sales Turnover

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the…

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Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers.

Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has…

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Added by John Sternal on April 15, 2015 at 7:30am — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…

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Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

What You Need to Know About Google's New Mobile-Friendly Algorithm

Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…

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Added by Rebecca Kon on April 9, 2015 at 7:52am — 1 Comment

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Posted by Paul Accinno on April 6, 2015

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