Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,807)


Influencer
Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…

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Added by Crystal Hartwell on November 14, 2017 at 6:30am — 1 Comment


Vendor
BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October.

Cars overall dropped -1.8% and trucks decreased -1.1% in value during October. All vehicles are averaging…

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Added by Black Book on November 15, 2017 at 7:00am — No Comments


Influencer
LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…

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Added by John Sternal on November 15, 2017 at 7:00am — No Comments


Vendor
Overall Normal Depreciation for November

    
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…
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Added by Black Book on November 15, 2017 at 7:00am — No Comments

Profiles In Leadership: April Ancira of Ancira Auto Group

April Ancira: Ironwoman with a Soft Side

Finding Fulfillment in Family, Philanthropy and…

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Added by Ralph Paglia on November 14, 2017 at 2:00pm — 1 Comment


Dealer
Do Driverless Cars Consume Too Much Power to be Viable?

The driverless (or autonomous) vehicle has long been a dream of consumers the world over, and it’s gradually becoming a reality.

 

Self-driving cars may once have been the stuff of science-fiction, enabling drivers the freedom to relax and let an on-board computer take the wheel, but visionary minds…

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Added by Thomas Lee on November 14, 2017 at 9:39am — 1 Comment

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide a…

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Added by Mike Gorun on November 14, 2017 at 6:12am — 1 Comment


Vendor
How technology changes car dealerships?

When in need of information, many people today turn to the Internet.

With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold.  New technologies, including…

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Added by Thomas F. Jung on November 14, 2017 at 2:00am — No Comments


Vendor
Warranty Claims and Internal Debits: Stop the Madness!

Let’s cut to the chase. Internal debits from warranty claims are costing dealerships $100,000+ a year.

And, with larger…

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Added by Ujj Nath on November 13, 2017 at 6:30am — No Comments


Media
Leadership in Business Takes on Many Different Skill Sets

For information and data related to leadership in business programs and workshops.

Several years ago, the majority of businesses held weekly meetings, drew up rough plans, and hoped for the best. Today's top executives have training programs which…

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Added by George Wolfson on November 6, 2017 at 5:00am — No Comments


Influencer
Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

  

What processes can be…

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Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments

Cars.com Users Can Rate Vehicles, Dealerships and INDIVIDUAL SALESPEOPLE

An enhanced Cars.com feature lets online consumers establish an early digital connection with car salespeople, rate them and, in turn, learn what other customers think of them.

  

The innovation, Salesperson Connect, aims to bond dealership…

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Added by Ralph Paglia on November 10, 2017 at 2:30pm — No Comments


Media
Auto Sales: 3 Tips for the New Car Dealership in Town

Opening up a new car dealership carries a lot of weight, though it may still be exciting.

There is no better time for it, too, since Americans are buying cars in record numbers recently. Still, this endeavor…

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Added by Meghan Belnap on November 10, 2017 at 2:00pm — No Comments

Social Media Based Customer Care Infographic

Customer care is an integral part of every successful car dealership’s winning formula...

Customer service is a way of building a better relationship with your customers, thus increasing…

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Added by Ralph Paglia on November 10, 2017 at 1:00am — No Comments


Influencer
Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

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Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment


Vendor
Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

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Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments

J.D. Power Finds Rental Car Satisfaction Improves Amid Reduced Prices

Rental Car Satisfaction Improves Amid Increased Price Pressure

Enterprise Ranks Highest in Overall Customer Satisfaction for Fourth Consecutive…

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Added by Ralph Paglia on November 9, 2017 at 1:03am — No Comments


Vendor
Affinitiv CEO Scot Eisenfelder Challenges Auto Dealers That Service Absorption is a Dangerous Number

Auto dealers would be better served if…

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Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments

The Key to Modern Customer Loyalty

As times change, so do consumer desires.

What…

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Added by Mike Gorun on November 7, 2017 at 6:30am — No Comments


Vendor
The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…

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Added by Steve White on November 7, 2017 at 6:30am — No Comments

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