A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for… Continue
Added by Rebecca Kon on July 21, 2014 at 1:10pm —
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the… Continue
Added by Mark Frost on July 21, 2014 at 12:03pm —
Lead > Contact > Show > Sell (LCSS).
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are… Continue
Added by Larry Bruce on July 21, 2014 at 7:00am —
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company… Continue
Added by J.D. Rucker on July 20, 2014 at 10:00am —
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have… Continue
Added by Jeffery Sterns on July 20, 2014 at 3:19am —
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
CHAPEL HILL, North Carolina (July 17, 2014) – Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.
Marcotte is most noted for his… Continue
Added by Emily Douglas on July 17, 2014 at 12:30pm —
Used Vehicle Depreciation Rates Rise To Recession Levels
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle… Continue
Added by Black Book on July 17, 2014 at 12:00pm —
|by Heidi Suke, Account Advocate
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your… Continue
Added by Cobalt on July 17, 2014 at 8:55am —
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.… Continue
Added by Richard Holland on July 17, 2014 at 4:30am —
What's New on the 2014 Jeep Grand Cherokee SRT Edition?
For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered… Continue
Added by Jonathan Morales on July 17, 2014 at 3:00am —
Watching a grown man cry over being offered a banana is something I won't soon forget.
This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to have spent… Continue
Added by Danny Benites on July 16, 2014 at 1:18pm —
It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…
Added by Rebecca Kon on July 16, 2014 at 9:11am —
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its… Continue
Added by Mark Frost on July 16, 2014 at 7:30am —
Test Drive the 2015 Nissan Versa Note SR in New York!
For anyone interested in the new styled 2015 Nissan Versa Note SR, it's coming to Kingston Nissan in New York! As previously mentioned, the 2015 Nissan Versa Note SR features a unique appearance package from a redesigned front… Continue
Added by Jonathan Morales on July 16, 2014 at 5:36am —
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their… Continue
Added by sara callahan on July 16, 2014 at 5:00am —
The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept?
Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the… Continue
Added by Jonathan Morales on July 15, 2014 at 7:30am —
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for… Continue
Added by Mike Gorun on July 15, 2014 at 6:00am —
It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football…
Added by Scott T. Joseph on July 15, 2014 at 4:37am —
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read… Continue
Added by J.D. Rucker on July 15, 2014 at 1:32am —
Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself…
Added by Amanda Ryan on July 14, 2014 at 4:38pm —