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Featured ADM Member Blog Posts (3,772)

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 16 Comments

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does…

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Added by Anne Fleming on April 16, 2014 at 7:00am — 13 Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

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Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I…

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Added by Leonard Buchholz on April 14, 2014 at 7:30am — 1 Comment

From the Trenches - A Better Way to Get Reviews

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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Added by Tom Gorham on April 11, 2014 at 2:00pm — 11 Comments

The Power of Podcasts for Social Marketing

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and…

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Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments

Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and…

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Added by Richard Holland on April 10, 2014 at 7:00am — 8 Comments

Sell us your Car NJ | Cash for Cars in NJ | WE BUY CARS NJ| Sell your Car in NJ | Trying to sell my car in NJ |

 photo Sell-Us-Your-car_zpsbc418aea.jpg

Having a hard to time selling your car in New Jersey?? Sometimes it can be a tough process can`t it? Who really wants strangers knocking on your door to look at the vehicle your selling nowadays??? We can make a real simple & buy your vehicle immediately! So if you are in New Jersey and are having a difficult time selling your car, truck or SUV, give Rich Gaul a call TODAY!

*Created by Ken…

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Added by Ken Beam on April 9, 2014 at 12:45pm — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…

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Added by Jamil Zabaneh on April 9, 2014 at 6:37am — 1 Comment

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…

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Added by sara callahan on April 9, 2014 at 5:30am — 9 Comments

Yahoo Bets Big on Customer Loyalty

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…

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Added by Mike Gorun on April 8, 2014 at 10:36am — No Comments

FTC-Can't Touch This

On March 14, 2014 the Federal Trade Commission, put on it's big kid parachute pants on and took it back to the 90's- "Stop- It's Hammer Time!" They announced that they were charging the Abernathy Motor Company, and two of its principals.

 

Abernathy Motor…

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Added by Arlene Peña on April 8, 2014 at 9:03am — No Comments

Automotive Sales Training: Three Strikes and You are In!!!!

Both automotive management and…

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Added by Stephanie Young on April 8, 2014 at 8:30am — No Comments

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

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Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

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Added by Tom LaPointe / CarChat24 on April 7, 2014 at 7:45am — No Comments

Dear Car Salespeople, Your Comfort Zone is Hurting Your Sales

We are now in a day and age where you cannot prefer to use just a single communication method and still expect to get the best results for your dealership.

I heard this the other day from a car sales guy regarding his process for contacting customers, “I’m a phone person. I prefer to call.”

You may feel more comfortable talking face-to-face with a…

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Added by Rebecca Kon on April 7, 2014 at 7:41am — No Comments

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