Professional Community for Car Dealers, Automotive Marketers and Sales Managers
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments
...then handling chats in-house isn't for your store.
There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…Continue
Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.
Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
On this week's Think Tank Tuesday:
Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.
Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…Continue