- Question: What inspires your employees to care about their work?
Answer: Employees care about their work when they know their company cares about…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of…Continue
Added by Freya Gilbert on April 23, 2017 at 12:36pm — No Comments
Three things in life are certain: Death, Taxes, and Website Bot Traffic.
The good news is you can do something about that last one. Advantage Dealer Services recently…Continue
Added by Dusty Dorin on April 20, 2017 at 12:17pm — No Comments
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments
One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…
Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments
In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar…Continue
Added by Mike Gorun on April 18, 2017 at 5:30am — No Comments
Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.
Improve resale value
A pristine interior can help a used vehicle leap…Continue
Added by Lizzie Weakley on April 17, 2017 at 4:44pm — No Comments
Smartphones once again ramped up their influence last year as devices used to visit websites, with…Continue
There are several formerly popular country and western songs that talk about seeing things in your rear-view mirror. The basic idea is most of us like to see the past behind us, telling us we’re moving on to brighter days and greener pastures.
However, there are many…Continue
Added by Freya Gilbert on April 16, 2017 at 12:58pm — No Comments
If you are planning on taking a trip across the country, you need to make sure that you get there and back safely. While your goal is to have fun and forget about life for a few days, it is also a good idea to take stock of your surroundings at all times. What are…Continue
Added by Rachelle Wilber on April 14, 2017 at 1:29pm — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
Automotive marketing and the online shopping experience is in constant evolution. For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution. In a recent interview with Brian Pasch, host of Auto Marketing…Continue
Added by Dusty Dorin on April 13, 2017 at 7:24am — No Comments
While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.
Until now, Tesla has bucked the system while pushing its direct-to-consumer…Continue
Added by Ujj Nath on April 13, 2017 at 6:35am — No Comments
Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments
Most consumers these days use various devices in order to make a decision about a purchase.
Marketers need to develop brand new strategies in order to lead a shopper towards a conversion. The automotive dealer is faced with various different struggles. That is always the case…
Added by Derek Crowden on April 12, 2017 at 2:30am — No Comments
Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …Continue
Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments
Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.
Franchise owners have their work cut out in keeping the health of their business at its peak at all…Continue
Added by izmostock on April 11, 2017 at 12:47pm — No Comments
A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all, of…Continue
Added by Erik Nachbahr on April 11, 2017 at 8:03am — No Comments
Added by Ralph Paglia on April 9, 2017 at 3:30pm — No Comments