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Featured ADM Member Blog Posts (6,388)

The Ford Mustang: A Car That Was Built For Speed

A car is a tool, and a well-designed car is one in which every element of the design process has been directed toward making the car as effective as possible at doing what it is designed to do. For some vehicles, this means beefing up towing power or off-road capability; for others, it means…

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Added by Kenneth Garcia on November 6, 2018 at 10:56am — No Comments

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…

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Added by Ernie Perich on November 5, 2018 at 11:41am — No Comments

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

 

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC…

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Added by Paul Moran on November 5, 2018 at 7:02am — No Comments

The Top 5 Auto Blogs, Ranked

Car buyers may feel that they are in over their head when it comes to buying a new vehicle. Sure, many of you have an idea of how you want your dream car to look and feel, but you're living in a new age where the laundry list of technical specs offered in luxury cars can read like a foreign…

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Added by Kenneth Garcia on November 4, 2018 at 11:30am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

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Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Dealers are winning with Artificial Intelligence: What are you waiting for?

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and…

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Added by Natalie Born on November 2, 2018 at 7:22am — No Comments

The Bare Minimum Your Company Needs to Do Business Online

Running an online business is an increasingly popular and lucrative idea. Many people have started online businesses out of their house, and they have used the Internet to reach consumers around the world. This is a cost-effective way to operate a business, but you will still need to invest in infrastructure and technology. Because your business will operate online, you will need several web-based…

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Added by Brooke Chaplan on November 1, 2018 at 5:07pm — No Comments

Limited Length Writing

The students who can be considered good writers for the most part can sometimes be surprisingly ineffective…

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Added by Christine Meany on October 31, 2018 at 7:30am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

Instagram as a workplace – How can it help you?

The late-night studies, missing functions and family ceremonies, burning oil at night, it is just to get a single job and get posted in the campus placement. Human wants are never satisfied, we get a job offer, but we are never happy with that because of the factors like work culture, an argument with our manager, work environment, etc. The list never ends. Every individual and every aspirant do have a dream about working in their desire company. We cannot answer in our entire life why…

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Added by Karen Anthony on October 29, 2018 at 8:36am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website…

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Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and…

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Added by Chris Miller on October 29, 2018 at 7:10am — No Comments

The Crazy Professor

One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt and jump out the window. A few minutes later he returned to the classroom, calmly put on his shirt and asked, “Do I have your attention?”

 …

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Added by Bill Wittenmyer on October 26, 2018 at 9:50am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers.

But no ideas come to you. The more you think about it, the more frustrated you get, until you…

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Added by sara callahan on October 30, 2018 at 7:00am — No Comments

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…

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Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

Car Seat Safety: 5 Mistakes To Avoid

Baby car seats are one of the most important aspects because it will help in keeping the babies safe. An average family spends a lot of time in the car. However, the truth is that four out of five car seats are used incorrectly according to the reports by the National Safe Kids Campaign.…

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Added by Rahul Paul on October 24, 2018 at 3:25am — No Comments

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

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Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

Modern Trends: How to Find The Right Car For Your Family

Buying a new car is a major decision. After all, it's not every day that you hand over thousands of dollars for a single purchase. Since a new car is such a major investment, it's important that you understand the factors that set apart specific vehicles for your family. As you search through the many…

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Added by Rachelle Wilber on October 19, 2018 at 8:26am — No Comments

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