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Featured ADM Member Blog Posts (4,523)

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — No Comments

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — No Comments

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…

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Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 4 Comments

Your Reputation Your Success

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…

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Added by Jonathan Floyd on June 30, 2015 at 10:00am — No Comments

5 Star Review Videos Why Do You Need Them?

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with…

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Added by Jonathan Floyd on June 30, 2015 at 9:30am — No Comments

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their…

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Added by Mark Frost on June 30, 2015 at 8:04am — No Comments

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

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Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

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Added by Paul Potratz on June 26, 2015 at 10:57am — No Comments

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.

 

Street Volkswagen of Amarillo will…

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Added by Bradley Paschal on June 26, 2015 at 5:00pm — No Comments

Do dealerships really need 24/7 live chat?

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…

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Added by Big Tom LaPointe on June 25, 2015 at 8:00am — No Comments

Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…

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Added by Richard Holland on June 25, 2015 at 6:00am — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

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Added by Mike Gorun on June 24, 2015 at 6:00am — 2 Comments

Why Social Media Is Actually Good For Your Dealership

Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.

Let’s say that you’re on…

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Added by Willis Williams on June 23, 2015 at 6:25am — No Comments

Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

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Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

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Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…

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Added by Chris Miller on June 19, 2015 at 7:00am — No Comments

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