Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,936)

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%.
  • Cars overall…
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Added by John Sternal on January 18, 2018 at 10:30am — No Comments


Vendor
An automotive spare parts online shop may be the perfect business idea for you

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles.

Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices…

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Added by Cynthia Madison on January 19, 2018 at 1:00am — No Comments

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBR

Research shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by…

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Added by Vidushi Jain on January 20, 2018 at 8:30pm — No Comments

Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the…
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Added by John Sternal on January 18, 2018 at 10:30am — No Comments

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

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Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

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Added by Walter Moore on January 19, 2018 at 8:50pm — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

How to Get Your Cars from the Factory to the Showroom

Owning and operating an automotive dealership is clearly a big job.

It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that…

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Added by Rachelle Wilber on January 18, 2018 at 3:00pm — No Comments

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience.

The Internet has opened access to instant information and new technology…

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Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know - Infographic

Driverless vehicles will soon be here before you even know it.

Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by…

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Added by Kent Charlie on January 16, 2018 at 9:30pm — No Comments

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MIReviver Auto, creator of…

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Added by Crystal Hartwell on January 16, 2018 at 10:30am — No Comments

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.

You can avoid an expensive fine and pass by any speed trap…

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Added by Anica Oaks on January 16, 2018 at 9:00am — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

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Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…

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Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments

What Makes Integrated Text And Voice Tracking So Powerful?

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and…

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Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

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Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments


Vendor
Why Lithium Is the Future of Automotive Batteries & Why That Impact Will Be Bigger Than Expected

If you approach the subject of batteries from a broader sense, you’ll have heard in your day to day life people complaining that batteries these days are too expensive, are poor, run out quickly, take too long to charge.

Whether this refers to a car battery,…

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Added by Veronica Pembleton on January 11, 2018 at 9:00am — No Comments

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care….

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…

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Added by Kevin Root on January 11, 2018 at 7:30am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

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Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Make customer service smarter - Forrester analyst Kate Leggett suggests

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority.  If the customer is not satisfied, you are doing it wrong.

 

Here is what…

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Added by Thomas F. Jung on January 11, 2018 at 12:00am — No Comments

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ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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