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Featured ADM Member Blog Posts (4,459)

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…

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Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting…

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Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 5:30am — 2 Comments

Top 4 Questions to Ask While Selecting Your Driving Instructor

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can…

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Added by Satyajit Seal on May 20, 2015 at 10:00am — No Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…

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Added by Jonathan Floyd on May 20, 2015 at 9:30am — No Comments

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

How to Become a 5 Star Dealership Part 5…

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Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments

Confessions of a Google Spammer

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.



This blog post will tell you exactly why...…

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Added by Manny Luna on May 20, 2015 at 3:30am — No Comments

13 Never Before Shared Strategies to Sell More Cars

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales…
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Added by Paul Potratz on May 19, 2015 at 2:21pm — No Comments

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…

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Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

How to Become a 5 Star Dealership Part 4: Keep Them Coming

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts…

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Added by Ashley Weidner on May 18, 2015 at 6:00am — 2 Comments

Is it Time to Break the Mold? Yes.

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on May 15, 2015 at 12:20pm — No Comments

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…

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Added by Paul Moran on May 15, 2015 at 5:00am — No Comments

How to Become a 5 Star Dealership Part 3: The Follow-Up

Most of you know by now that the customer satisfaction survey is something that every manufacturer is doing and regardless if you bend over backwards or not for a customer, if they give anything less than a 5 it looks bad on you. Every dealership wants to receive a dealer of excellence plaque year after…

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Added by Ashley Weidner on May 15, 2015 at 3:20am — No Comments

How to Become a 5 Star Dealership. Part 2: Perfecting the Price Quote

This a five part series on upping the ante of your dealership. One of the biggest mistakes that dealerships make with their prospects is being impersonalized and automated. Today I will be discussing a very effective solution to making the most important point of contact the closing point in making…

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Added by Ashley Weidner on May 15, 2015 at 3:16am — No Comments

How to Become a 5 Star Dealership Part 1: Phone Strategies and Tactics

We all know by now that prospects are checking a dealerships online reputation before even thinking about speaking to you. If you are below a 5 and your competitors are not, they will move on. In this short series I will be discussing simple steps you can take that will not only improve the bottom line…

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Added by Ashley Weidner on May 15, 2015 at 3:00am — No Comments

Overcoming Resistance To New Technology

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like…

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Added by Richard Holland on May 14, 2015 at 9:00am — No Comments

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ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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