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Featured ADM Member Blog Posts (4,705)

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…


Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Digital Dealer 19 Twitter Recap

As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!

So take a few minutes out of your busy day - sit…


Added by Rebecca Kon on October 9, 2015 at 6:30am — 2 Comments

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…


Added by Chris Miller on October 9, 2015 at 6:00am — No Comments

Creating a Culture of Communication

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are…


Added by Joseph Little on October 8, 2015 at 11:30am — No Comments

3 Ways to Acquire On-Line and In-Market Car Shoppers

car shopping

3 Ways to Acquire On-Line and In-Market Car Shoppers

Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.

Fast forward to today.…


Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments

What Are You Doing to Reach Mobile Customers?

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…


Added by David Metter on October 8, 2015 at 5:00am — 1 Comment

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Google Map Pack Update: 5 Thoughts on the New Design

Google Map Pack Update

Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google…


Added by Mark Frost on October 6, 2015 at 6:30am — No Comments

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…


Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Communication: Keys to Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…


Added by Joseph Little on October 1, 2015 at 1:00pm — 1 Comment

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Redesigned offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19

Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the…


Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…


Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

Four Data-Driven Ways to Attract and Retain New Car Customers

car purchase

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.

When companies put data at the center of their marketing decisions they…


Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments

Using Animation To Catch Their Attention


         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.



Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email…


Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments

This Week in Social Media with @SocialLittleMan

This Week in Social Media-Facebook Updates!

News for the Week of September 28

Customized Facebook Notes

Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…


Added by Joseph Little on September 30, 2015 at 3:24pm — No Comments

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

Manheim Car Auctions Receive Top Honors from Car Dealers at NAAA

Several Manheim Locations Get Top Honors from NAAA

12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance


ATLANTA – Manheim locations across the country were honored by customers for…


Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments

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