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Featured ADM Member Blog Posts (6,047)

Dominion has struck a deal to license the CRMSuite product from Richard Keith Latman

Read the press release from …

Added by Paul Rushing on March 18, 2018 at 11:30pm — No Comments

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operation

Chicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today…


Added by Scot Eisenfelder on March 13, 2018 at 3:00pm — No Comments

Are You Ignoring a Huge Advantage Over Your Competitors?

As marketers, we must decide regularly how best to invest our resources.

But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because…


Added by jon nigbor on March 15, 2018 at 1:00pm — No Comments

F&I Rapport-Building Strategies

Financial Services Managers: The early bird gets the worm

This old adage addresses the fact that opportunities are best when you get the jump on the situation. And this is certainly true when it comes to building rapport with customers at your dealership. Here’s what to…


Added by CPI Results on March 17, 2018 at 10:00am — No Comments

Ten+ Benefits of Video Marketing for Car Dealers

First 10 Benefits of Video Marketing (see bonus)

More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and…


Added by Ralph Paglia on March 17, 2018 at 4:00am — No Comments

Fred Beans: Secrets of the Obvious

As a young man, Fred Beans took a risk and bought a two-bay service station with a $5,500 loan co-signed by his mother and $120 in his pocket.

He likes to tell the story that his dad wouldn’t…


Added by CPI Results on March 16, 2018 at 2:30pm — No Comments

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.

In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…


Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?

Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…


Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments

What “I’m Just Looking” Actually Means

It takes a thick-skinned person to work in the retail automotive industry. 

Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service drive. But being told “No” isn’t always a…


Added by CPI Results on March 15, 2018 at 6:37am — No Comments

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.


Years ago, we realized that not all…


Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments

Master the Five-Point Walk-around

Both the sales floor and the service drive emphasize a walk-around process. 

It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to…


Added by CPI Results on March 14, 2018 at 2:46pm — No Comments

Physiology Demands a Better Experience

It’s a physiological difference. 

That’s how Katie Mares, Customer Experience and Leadership Consultant views the differences between male and female customer…


Added by CPI Results on March 14, 2018 at 2:42pm — No Comments

Chasing the Top Sales Record? I Don’t Think So

Recently, the story dropped of a salesman at Les Stanford Chevrolet Cadillac named Ali Reda. 

Ali has reportedly bested the long-standing sales record of vehicles sold in a year. The dealership claims he’s sold and rolled 1,530 new vehicles in…


Added by CPI Results on March 13, 2018 at 12:56pm — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.


As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…


Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide…


Added by Ralph Paglia on March 12, 2018 at 9:00pm — No Comments

How to strengthen customer retention at your car dealership?

Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer…


Added by Thomas F. Jung on March 12, 2018 at 5:40am — No Comments

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey


Columbus, OH, March 12, 2018--…


Added by Steve White on March 12, 2018 at 5:32am — No Comments

Grow your car sales with exclusive auto leads

Competition in the retail auto market is extremely high. In order to survive in this fierce competition, car dealers are relying on innovative ways to capture auto leads for keeping their sales pipeline full.…


Added by AutoLead Pro on March 12, 2018 at 4:30am — No Comments

How to grow business with Instagram marketing

Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.

From makeup brands to clothing stores, Instagram has…


Added by Naeem Ak on March 8, 2018 at 2:00am — No Comments

Time to Present Your "Evidence Manual"

Part II - Making your "Evidence Manual" come alive!

Imagine this ... you get back from your demonstration drive.  Your customer is excited about getting their new vehicle.  Your manager sends you back with figures.  As one might expect, the price or payment is too high.  The customer makes you an offer and…


Added by CPI Results on March 11, 2018 at 11:00am — No Comments

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