Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn't have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good…Continue
Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that…Continue
Added by Erin Ryan on November 30, 2013 at 7:53am — No Comments
If you spend enough time in any industry, you will see the emergence and maturity of many new elements. In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes! Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…Continue
Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.
If you read biographies of successful people or businesses, one common thread…Continue
Added by Mark Tewart on November 29, 2013 at 12:00pm — No Comments
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of…Continue
Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments
When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we…Continue
A recent study completed by the Bureau of Labor Statistics has found that the leading cause in occupational fatalities is vehicle accidents. Between 2003 and 2011, 17,000 fatalities have been reported, which results in 35% of all work place fatalities. NIOSH is opening a new driving safety center with the goal of reducing work-related motor vehicle crashes and injuries. NIOSH hopes to join the Department of Transportation and OSHA in their effort.
NIOSH will be surveying a variety of…Continue
Added by Rebecca Ward on November 29, 2013 at 7:30am — No Comments
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and…Continue
Added by Mark Tewart on November 28, 2013 at 12:00pm — No Comments
A Lubbock, TX dealership has been sued by the EEOC for allegedly denying a General Manager a partnership due to his multiple sclerosis.
According to the EEOC, the worker was offered a compensation package upon his hire, which included a promise of partnership. The worker successfully managed the dealership with many months prior to his diagnosis of multiple sclerosis. Despite his continued successful management of the dealership, at this point the company failed to extend a…Continue
Added by Rebecca Ward on November 28, 2013 at 7:30am — No Comments
Mobile devices for businesses are on the verge of being implemented within companies, and although we know that we now live in a high-tech world, do we truly understand the value of why mobile devices are needed?
Integrating mobile devices…Continue
Added by Erin Ryan on November 28, 2013 at 6:35am — No Comments
Many people have a dream of owning a luxurious vehicle. Probably it is one of the best ways for the consumer to enter the market of luxury cars. Today, many people prefer to own pre-used extravagance cars because of its ample benefits such as best quality by paying less amount. However, the pre-owned luxury cars generally offer the best quality when purchased from a reputed dealer. So, when buying a pre-owned certified car, you should make sure to shop for the best brand that is Lexus…Continue
Added by Keyes Lexus on November 28, 2013 at 5:30am — No Comments
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.
This infographic from Yoda London can likely…Continue
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…Continue
Added by Mark Tewart on November 27, 2013 at 12:00pm — No Comments
When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing…Continue
Added by Ketty Colom on November 27, 2013 at 11:51am — No Comments
*Created by Ken Beam
Added by Ken Beam on November 27, 2013 at 8:26am — No Comments
In years past the auto buying cycle was, on average, about 71 hours. Times have changes; in this day and age the shopping cycle has been elongated. Consumers are now able to go online and do their own research: the buying cycle now stretches anywhere for 45 to 90 days. 92-99% of shoppers are researching online before ever stepping foot into a dealership. So where does this leave you?
Statistics show that the average amount that dealerships spend to sell per car is $604.00. However, it…Continue
Added by Rebecca Ward on November 27, 2013 at 7:30am — No Comments
After all, there is a tremendous difference between having a…Continue
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will…Continue
Added by sara callahan on November 27, 2013 at 4:04am — No Comments
It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right?…Continue
Added by Timothy Martell on November 26, 2013 at 7:00pm — No Comments
$5 fee for "Cars/Trucks by Dealer" ads starting 12/3 - FAQ
Q. What is happening on 12/3?
A. Ads posted to "cars/trucks by dealer" for CL sites in the US will be charged $5 per ad.
Q. How long will paid car/truck ads last? Can they be edited? Renewed? Reposted?
A. 30 days. Live ads can be edited. No renewals. Reposts are $5.
Q. What forms of payments will be accepted?
A. VISA, Mastercard, Amex…
Added by Tim Elliott on November 26, 2013 at 5:44pm — No Comments